2007-07-02
The National Bank of Serbia issued this guidance to require insurers to operate according to market principles and enhance service quality for policyholders. The document mandates that insurers implement comprehensive market research, environment analysis, and a consumer-centric business strategy to manage risks and maintain competitive advantage. It further instructs insurers to adapt their organizational structures, information systems, and ethical standards to ensure transparency and safeguard policyholder interests in a liberalized market.