FG24/1: Finalised guidance on financial promotions on social media

The Financial Conduct Authority issued Finalised Guidance FG24/1 on 26 March 2024 to clarify regulatory expectations for financial promotions shared on social media platforms. This document supersedes previous consultation papers and provides firms with definitive rules on how to comply with financial promotion regulations in digital environments. The guidance aims to ensure that consumers receive clear, fair, and not misleading information when engaging with financial products and services online.

United Kingdom

Financial Conduct Authority

Consultation opens

17/07/2023

Consultation closed

11/09/2023

Finalised Guidance

26/03/2024