Regulatory Alerts2020-09-22
Emphasis on Adherence to SAMA’s Instructions Related to Advertising and Marketing
The Saudi Arabian Monetary Authority (SAMA) requires all supervised financial institutions, including banks, financing companies, insurers, and payment providers, to review and ensure that all promotional advertisements comply with its advertising and marketing instructions mandating clear, non-misleading statements. Institutions must proactively audit their current promotional materials to align with these standards, as SAMA has already identified non-compliant advertisements across the sector. Effective immediately, SAMA will enforce regulatory actions against any entities that fail to rectify misleading promotional content.
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