2014-09-19 | BPS/DIR/GEN/CIR/012

Electronic Payments Incentive Scheme and Awareness Campaign

The Central Bank of Nigeria has introduced an industry-wide Electronic Payments Incentive Scheme (EPIS) to encourage greater adoption and usage of electronic payments across the country. The incentive scheme focuses on rewarding consumers, merchants, salespersons, and banks for their participation in various ways. Key components include cash rewards based on card usage, offering gift items through promotional campaigns, a point-based reward system, and an Efficiency Award program to recognize institutions that demonstrate innovation and efficiency in the payments system value chain.

CENTRAL BANK OF NIGERIA Central Business District P.M.B. 0187, Garki, Abuja.

BANKING AND PAYMENTS SYSTEM DEPARTMENT BPSD/DIR/GEN/CIR/012 Thursday, September 18, 2014 To: All Deposit Money Banks and All Licensed Payments Service Providers ELECTRONIC PAYMENTS INCENTIVE SCHEME AND AWARENESS CAMPAIGN In furtherance of the drive for the pervasive usage of electronic payments in Nigeria, the Management of the Central Bank of Nigeria has approved an industry-wide Incentive Scheme and awareness campaign for electronic payments stakeholders and users.

The scheme is primarily focused to reward users of electronic payments in Nigeria and to further encourage greater adoption by all. The incentive scheme will reward and appreciate usage across all channels with emphasis on channels of electronic payments that promote financial inclusion.

The scheme has identified and will reward the following categories of users: · Consumers · Merchants · Sales Persons The incentive scheme and awareness campaign is designed as a "white-label" campaign in which all stakeholders are required to partner.

The implementation schedule, which has taken into consideration, the system configuration that will be required for the successful roll-out of the scheme, is hereby attached.

We solicit for the cooperation of all stakeholders for the successful implementation of the Electronic Payments Incentives Scheme (EPIS). 'Dipo Fatokun Director, Banking and Payments System Department

Implementation Schedule For The E-Payments Incentives Scheme

Merchants
S/NIncentiveDescriptionImplementation Date
1.Reduction of MSCTheMerchantsServiceChargeNovember 1, 2014
(MSC) rate will be reduced from the
current 1.25% or N2, 000 to 0.75%
or a maximum of N1, 200 per
transaction. The current sharing
ratio among the various participants
will be retained.
2.Commission onFree COT will be accelerated aheadNovember 1, 2014
Turnover (COT)of the dates on the Guide to Bank
ExemptionCharges, for merchants'. Therefore,
allelectronic inflows intothe
accounts of Merchants willbe
exempted from the calculation of
COT at the end of each month.
3Mystery ShopperNIBSS Plc will administer rewards toNovember 1, 2014
and Recognitionmerchantsthrough amystery
shopper and recognition campaign.
4Purchase withNIBSS will collaborate with DepositJanuary 1, 2015
Cash-backMoney Banks (DMBs) for the
implementation ofPOS
functionalities that will permit
merchants to offer cash-out services
to their customers.

The following suite of incentives will be implemented:

Consumers
S/NIncentiveDescriptionImplementation Date
1.PointBasedThis will be adopted to rewardDecember 1, 2014
Reward Systemcardholders, based on point grossed
through frequency of card usage.
NIBSS will implement the program,
in conjunction with other service
providers.
2.Cash RefundRefund of cash, based on cardOn-going
usage usageis Icurrentlybeing
implemented by all banks.
3December 1, 2014
MerchantMerchants may leverage on the
Promotionalincentive scheme tooffer
Campaignpromotional gift items to their
customers, based on the usage of
electronic payments for transactions.

Salespersons

Salespersons will be encouraged to support electronic payments by having them enrolled on the tipping point schemes, through which they will earn points accrued over a period. Such points may be redeemed by the salespersons through various gift items or cash.

Efficiency Award

Payments System Services Providers (Banks, PTSPs, PSAD, PTSA, Switches, etc) across the value chain, will be encouraged through periodic awards, based on their innovation and efficiency. This program will be administered by NIBSS, in conjunction with other service providers.

Tags
payments
monetary
consumer