Notice No. 5/2024 on Financial Advertising

The Bank of Portugal issued Notice No. 5/2024 to establish the principles and rules governing advertising for financial products, services, and institutional communications under its supervision. This regulation revokes the previous Notice No. 10/2008 and applies to a wide range of financial entities including credit institutions, payment institutions, and electronic money institutions. The rules aim to ensure transparency and accuracy in financial marketing to protect consumers and maintain market integrity.

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Notice No. 5/2024

Summary

Establishes the principles and rules that must be observed in the advertising of financial products and services subject to the supervision of the Bank of Portugal, in advertising of activities, and in institutional advertising. Revokes Bank of Portugal Notice No. 10/2008, of December 22.

Status

In force

Official Journal

DR, 2nd Series, Part E, No. 235, of 04-12-2024

Enabling Law

DL No. 298/92, of 31-12, art. 77-C, No. 4; DL No. 91/2018, of 12-11, art. 7, Nos. 1, letter c), and 7; DL No. 81-C/2017, of 7-7, arts. 56, No. 2 and 57, No. 5; Law No. 35/2018, of 20-7, Annex II, arts. 2 and 4, No. 9

Publication Date

04-12-2024

Entry into Force Date

01-07-2025

Descriptors

Client, Information Disclosure, Information Elements, Service Provision, Advertising, Banking Service, Payment Services, Financial Services, Supervision, Credit Intermediary

Type of Recipient

Credit Institutions, Electronic Money Institutions, Payment Institutions, Finance Companies

Recipients

Currency Exchange Agencies, Banks, Central Credit Cooperative for Agriculture, Mutual Credit Cooperatives for Agriculture, Savings Banks, Mortgage Credit Institutions, Electronic Money Institutions, Payment Institutions, Credit Finance Institutions, Regional Development Companies, Factoring Companies, Mutual Guarantee Companies, Investment Companies, Leasing Companies, Credit Finance Companies, Microcredit Finance Companies

Amending/Repealing Notices

Notice No. 4/2025

Amended/Repealed Notices

Notice No. 10/2008

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