2025-06-03

Gen Z: Financial Choices in a Changing World

The Dutch Authority for the Financial Markets (AFM) issued this June 2025 analysis report to address the unique financial vulnerabilities and digital behaviors of Generation Z (born 1997–2010). The document highlights that Gen Z faces heightened risks from digital misinformation, impulsive spending, and significant student debt, while relying heavily on social media for financial information. The AFM urges financial enterprises to adapt their products, services, and communication strategies to protect consumer interests and recommends fostering a dialogue among industry stakeholders to better support this generation.

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Netherlands

Autoriteit Financiele Markten

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