Regulatory Alerts2022-08-25
Guidelines on Marketing Communication relating to Crowdfunding Services
The Croatian Financial Services Supervisory Agency (Hanfa) issued these Guidelines to establish national marketing communication requirements for domestic and EU crowdfunding service providers operating in Croatia. The document mandates that all promotional materials be fair, clear, not misleading, and consistently presented in Croatian or English, while explicitly highlighting risks, costs, and regulatory supervision status. It further prescribes specific warning statements, performance data disclosures, and formatting rules to prevent disproportionate promotion of individual projects and ensure investors receive balanced, accurate information before making investment decisions.
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