Regulatory Alerts2026-01-27
Fair Sustainability Claims: What Does the AFM Expect from You?
The Dutch Financial Supervision Authority (AFM) issued this January 2026 ESG update following a 2024–2025 scoping study of sustainability claims by banks, insurers, investment firms, and pension administrators. The document mandates that financial market participants ensure their claims are accurate, representative, concrete, substantiated with easily findable evidence, and properly explained regarding climate neutrality, ESG ratings, and impact. The AFM will intensify supervision in 2026 and expects all market participants to immediately refine their communications to eliminate vague phrasing, buried evidence, and misleading imagery.
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