2016-05-26
The Belgian Financial Services and Markets Authority issued this regulation to prohibit the professional distribution of specific high-risk derivative financial instruments, such as binary options and short-term leveraged products, to retail consumers. The measure bans several aggressive distribution techniques, including referral rewards, bonuses tied to transaction volume, the use of external call centers, and payments via credit cards. These restrictions aim to protect investors from significant financial losses and conflicts of interest inherent in unregulated electronic trading platforms.
1 26 May 2016 Regulation of the Financial Services and Markets Authority regulating the distribution of certain derivative financial instruments to retail clients, approved by Royal Decree of 21 July 2016 (Belgisch Staatsblad/Moniteur belge [Belgian Official Gazette], 8 August 2016) Disclaimer This text is an unofficial translation and may not be used as a basis for solving any dispute The Financial Services and Markets Authority, Having regard to the Law of 2 August 2002 on the supervision of the financial sector and on financial services, Article 30bis, first paragraph, 1°; Having regard to the opinion of the Consumer Affairs Council, issued on 18 February 2016; Having regard to the opinion of the Supervisory Board, issued on 2 May 2016; Hereby decrees: Article 1. Definitions For the purposes of this Regulation, the following definitions shall apply: 1° “derivative financial instrument”: any financial instrument referred to in Article 2, first paragraph, 1°, d), e), f), g), h), i) and j) of the Law of 2 August 2002; 2° “binary option”: a derivative instrument which (a) confers the right to a pre-determined return if the option is exercised or expires in the money and (b) does not confer a right to anything if the option is not exercised or expires out of the money; 3° “leverage”: any procedure, whatever its legal nature, that makes it possible to increase the consumer’s exposure beyond the amount the latter has allocated to the transaction concerned; 4° “credit card”: an electronic payment instrument that makesit possible in particular to make payments and withdrawals using a credit reserve; 5° “consumer”: a consumer within the meaning of Article I.1, first paragraph, 2° of the Code of Economic Law. Article 2. Derivative instruments whose distribution to consumers is prohibited in Belgium It is prohibited for anyone to distribute to one or more consumers in Belgium, on a
2 professional basis, any derivative instruments traded via an electronic trading system, where those instruments 1° are binary options; 2° have a duration of less than one hour, not counting periods during which the duration of the instrument may be extended; or 3° directly or indirectly involving leverage. Article 3. prohibited forms of distribution It is prohibited for anyone distributing to one or more consumersin Belgium, on a professional basis, derivative instruments traded via an electronic trading system, to use one or more of the following distribution techniques: 1° granting a reward of any kind whatsoever to existing clients who bring new clients or prospects or who recommend to others the derivative instruments being offered or services related to those instruments; 2° granting (a) a gift, bonus or any other sum to a client, except if the client may obtain the value in cash without having to fulfil any conditions, or (b) any other advantage, the actual granting of which depends on the execution of transactions in the derivative instruments being distributed; 3° using external service providers that operate call centres for contacts with clients or prospects; 4° using any software designed, developed or sold by providers whose remuneration is determined, directly or indirectly, in full or in part, based on the amounts collected by the undertaking in question, earned by the latter of lost by clients in the course of distributing the products in question or services related to them; 5° granting any third party involved directly or indirectly in the distribution a remuneration determined, directly or indirectly, in full or in part, based on the amounts collected by the undertaking in question, earned by the latter or lost by clients in the course of distributing the products in question or services related to them; 6° allowing the funds necessary for executing transactions to be paid by credit card. Article 4. cases to which this Regulation does not apply This Regulation shall not apply to: 1° derivative instruments admitted to trading on a regulated market or on a multilateral trading facility operated by a market operator; 2° derivative instruments granted as a form of remuneration within the terms of an employment contract. This Regulation does not apply to distribution to consumers who are treated as professional investors under the criteria set out in Annex A, II to the Royal Decree of 3 June 2007 laying down detailed rules for implementing the Markets in Financial Instruments Directive.
3 Article 5. Entry into force This Regulation shall enter into force on the date the Royal Decree approving it enters into force. During the two months following the entry into force of this Regulation, and notwithstanding the provisions of Article 2, distribution of the derivative instruments referred to therein shall continue to be authorized for purposes of settling transactions already underway at the time of the entry into force of the Regulation.
REGULATION OF THE FINANCIAL SERVICES AND MARKETS AUTHORITY GOVERNING THE DISTRIBUTION OF CERTAIN DERIVATIVE FINANCIAL INSTRUMENTS TO CONSUMERS Commentary This document contains the explanatory memorandum on the FSMA Regulation governing the distribution of certain derivative financial instruments to consumers. In accordance with Article 30bis of the Law of 2 August 2002, the Regulation was submitted to the Consumer Board and to the FSMA Supervisory Board for an opinion. A public consultation on the draft regulation was also held, by way of publication on the FSMA's website between 8 and 25 January 2016. The FSMA took account of the reactions received in the course of the aforementioned consultations insofar as those were justified with a view to the objectives of the draft regulation. I. General considerations Article 30bis of the Law of 2 August 2002 on the supervision of the financial sector and on financial services enables the FSMA to lay down regulations that, taking into account the interests of users of financial products or services, prohibit or impose restrictive conditions on the distribution or certain forms of distribution to retail clients of financial products or of certain classes of financial products. This provision confers on the FSMA a power of appreciation, which allows it to assess whether a financial product has features that might cause the FSMA to restrict or prohibit its distribution. The FSMA has had occasion to make use of this power in the past, when it adopted the Regulation of 3 April 2014 on the ban on the distribution of certain financial productsto retail clients. That Regulation bans the distribution to retail clients of certain financial products that are, by their very nature, unsuitable for distribution to retail clients, such as traded life policies, financial products the return on which depends directly or indirectly on a virtual currency, as well as investment instruments and Class 23 insurance products tied to non-mainstream assets. The FSMA noted that certain types of particularly risky derivative financial instruments were being distributed to the public in Belgium via electronic trading platforms. These instruments are presented by their promoters as making it possible to obtain high returns at a time of historically low interest rates. Among these are, in particular, instruments that involve each party undertaking to pay the other a predetermined amount if the price of a given asset (listed share, currency, commodity, index, precious metal, etc.) changes in a predetermined direction after a period of time that is sometimes very short (a few seconds or minutes), or if a specified event occurs. This type of instrument is generally referred to as a binary option. Other derivative instruments, such as contracts for difference and certain forex instruments, sometimes involve significant leverage, which exacerbates the risk inherent in such instruments. The FSMA has observed that the distribution of such financial products posed serious problems for the protection of consumers of financial products:
2 of the asset in question changes in the direction chosen by the latter party. These instruments have a very short maturity, often reduced to a period of only a few seconds or minutes. It is also important to consider the binary, 'all of nothing' character of this sort of option, which further reinforces the arbitrary nature of the instrument. Such instruments are not based on economic fundamentals and are therefore – despite their designation asfinancial instruments – purely arbitrary. Thus they do not enable the investor in question to make an investment in the classic sense of the term.
3 buyers. In such a situation, the position taken by the operator will therefore always be the opposite of that of the investor, so that a loss sustained by the latter constitutes a gain for the operator, and vice versa. The operator of the platform thus has no interest whatsoever in the client realizing a return. It is important to note in this regard that the IT infrastructure that makes it possible to carry out the operations in question and to settle the transactions is put in place by the operator of the platform and does not depend on a market or a central counterparty. The transactions carried out are settled using computer software that is internal to the trading platform and that automatically calculates the result of the operation. In this regard we wish to emphasize that most of the time there is no guarantee as to the integrity of the platformsin question (see also the discussion below). These are instruments that are not standardized and the definition of their terms varies from one provider to the next.
4 The emphasisis generally placed on the prospect of gain that these instruments offer and their alleged simplicity, although in fact these products are marked by a particularly high risk of loss and a high degree of complexity. The technical facilities offered by using the internet enable the providers in question to address their advertisements to the appropriate target group and to establish databases of potential clients, based notably on tracking visits to the websites in question. Potential investors are then contacted directly, often in an unsollicited fashion (cold calling), and urged to invest. Once an initial payment has been made, the client is contacted repeatedly in order to gain his or her loyalty and urge him or her to invest larger amounts: some practices observed in this regard come close to harassment. The providers in question generally use the services of call centres for this purpose, supervision of which seems in many cases to be inadequate. New clients are frequently granted a 'bonus', which takes effect only on condition that the amounts the client invests reach a certain threshold. The bonus cannot be withdrawn immediately, but must be allocated to operations on derivative financial instruments. In some cases, existing clients who bring new clients are also given a reward (affiliate system). As mentioned above, it appears that the providers used by the operators of the platforms in question for carrying out their activities (call centres, developers of the software used) are often remunerated on the basis of the amounts received, or of the losses sustained by the investors, thus creating a situation of conflict of interest that renders the distribution model unsuited to distributing risky and complex products to consumers. This aspect also renders illusory the notion that compliance with the conduct of business rules suffices to protect investors.
5 The same is true for those clients who stayed in for longer periods, thus illustrating that there is no benefit from experience gained over time. The results of this study have yielded the following observations:
6 We wish to recall that pursuant to the Law of 16 June 2006 on public offers of investment instruments and admissions of investment instruments to trading on regulated markets, the public offer of such productsin Belgium givesrise to the obligation to publish a prospectus. This obligation does notsuffice, however, to ensure that clients are provided with information. It does not cover the elements concerned by the envisaged measure and does not make it possible to respond to the serious problems of investor protection mentioned above, which are of a different nature. The FSMA has, moreover, noted that many other Member States of the European Union and even some third countries have adopted restrictive measuresregarding the distribution ofsuch instruments. Thus we have seen that regulatory measures or bans were imposed on CFDs and/or binary options in the United States, Japan, Quebec and Turkey. In Switzerland, offering derivatives on foreign currencies is reserved to credit institutions. The use of leverage is also limited in different ways in a number of jurisdictions (Hong Kong, United States, Poland, Ontario, Japan, Turkey, Singapore). For these reasons, the FSMA considers it opportune to regulate the distribution of over-the-counter derivative financial instruments to consumers. The measures proposed here are justified as well in terms of protecting the image and reputation of the financial sector. As to the advisability of adopting the present Regulation, the Consumer Board rightly stresses in its opinion thatthe problem described here is not limited to Belgium, and that itshould thusin due course receive a response at European level. The Consumer Board adds that the initiative taken by the FSMA can serve as the first step in that process, and that it should be accompanied in particular by steps taken by the national supervisory authorities of Member States where the providers have their registered office. The FSMA fully supports this vision and emphasizes that it is in this context that it has drawn up this Regulation. The framework put in place at the Belgian level is intended in any case to be re-evaluated in the light of new developments on the market (the appearance of new products or in appropriate practices, for example), as well as any new initiatives that may be taken at European level. II. The regime put in place The approach used in this Regulation is based on two axes. The first of these targets certain derivative instruments that are, by nature, always unsuitable for distribution to consumers. The second axis enumerates a certain number of aggressive distribution methods and prohibits their use. A. Scope The scope of the Regulation was defined in such a way asto coverstrictly the limits of the phenomenon observed. To this end, the FSMA took into account the comments made by the Consumer Board. The provisions of the Regulation apply to the distribution in Belgium on a professional basis, to one or more consumers, of one or more financial instruments as referred to in Article 2, first paragraph, 1°, d), e), f), g), h), i) and j) of the Law of 2 August 2002, where these are traded on an electronic trading platform. The various parts of this definition are explained in detail below:
7 In what follows, we specify the relationships between the notion of distribution and that of a public offer. Distribution within the meaning of this Regulation does not require the product to be presented to a minimum number of clients or prospects. The Regulation is thus all the more applicable to cases where public offers are made, that is, to communications addressed to more than 150 people (Article 3, §1, first paragraph, of the Law of 16 June 2006). It follows that an application for approval of a prospectus for operations that are prohibited by the present Regulation cannot be validly submitted to the FSMA and such a prospectus cannot in any case receive approval by the FSMA. It should be noted in this regard that the provisions of the Regulation are aimed not only at protecting the specific interests of consumers but also those of the community as a whole, whose interests lie in the integrity of the financial sector and public confidence therein. The present Regulation therefore contains public policy provisions.
8 nature. The FSMA considers that this multilateral element, as well as the settlement systems associated with it, in itself offers a guarantee to the consumer. For this reason, it does not seem advisable at this stage to extend the prohibition to those types of instruments. The approach taken by this Regulation is similar to the one adopted in the United States.
9 or related persons, and that the operation is a zero-sum game in which one party’s constitutes the other’s gain. It is thus unacceptable for such instruments to be distributed to consumers, especially according to the modalities set out above. Article 2, 2° of the Regulation applies specifically to instruments whose maturity is less than one hour. Instruments with a maturity of less than that period are not suited to retail clients. Given the volatility inherent in the operation of markets over the very short term, this type of product is in effect highly speculative or even arbitrary in nature and therefore does not have the same foundations as a regular financial transaction. In calculating the maturity, periods for which the maturity of the instrument may in some cases be extended are not taken into account. Moreover, it is important to bear in mind that the measures envisaged apply only to instruments whose maturity, at the time when the contract is entered into, is less than one hour. Instruments that may be closed out early and notably within one hour of signing the contract are not targeted, provided of course that the original maturity agreed was over one hour. The maturity period taken into consideration is thus the one originally agreed in the contract, and not the actual maturity of the instruments.
10 One actor suggested an alternative to limiting the leverage, consisting of setting a minimum amount for client accounts. This suggestion was not followed, however. It was deemed that such a provision risked simply pushing clientsto invest more and thus to increase the potential amount of the loss. Two actors proposed that the distribution of OTC derivative instruments by parties other than credit institutions be prohibited. This alternative measure was not followed at this stage. It was thought that the consistency of such a measure with European law and the principle of non-discrimination would require further study. The FSMA observes that the provision thus put in place is close to the one in force in the United States: in that country, a distinction is made between listed and unlisted derivative instruments. Only the distribution of the latter is subject to restrictions. b) Ban on certain modes of distribution The second axis of the regulation prohibits certain specific modes of distribution. This article applies without prejudice to the other legal or regulatory provisions governing permissible market practices and modes of distribution. The Code of Economic Law continues, of course, to apply: the rules it contains in respect of cold calling and unsollicited communication as well as, more generally, in respect of sales practices must also be complied with. The objective of this article is to target distribution practices that are in any case unsuitable for the distribution of over-the-counter derivative financial instruments to consumers or may even be considered abusive, given the inherent characteristics of these instruments. As regards the concerns expressed by the Consumer Board about the second axis of the Regulation, we wish to specify that the scope of the Regulation now extends only to distribution to consumers, so that many of the questions raised are no longer relevant. Moreover, the provisions whose contents were close to those of other regulations (restrictions on unsollicited communications, for example) are no longer included. The following methods fall within the scope of the ban:
11 Concerning the remark made by the Consumer Board in this regard, the FSMA takes the view that the scope of this provision is not identical to that of Article VI.100, 14° of the Code of Economic Law, concerning pyramid schemes. That provision applies, in fact, to situations in which "the consumer pays a sum in exchange for the possibility of receiving consideration deriving largely from the entry of new consumers into the system than from the sale or consumption of products." This is not the object of the practice targeted by the Regulation: the granting of the consideration is solely an 'accessory' mechanism and not the principal object of the relationship between the consumer and the provider.
12 Execution of transactionsin the financial instrumentsreferred to in Article 1 remains possible, however, for 2 months after the date of entry into force, solely for the purpose of settling existing transactions. The effect of this Regulation thus in no way nullifies transactions under way at the time of its entry into force. III. Application of European law A number of specifics are provided below regarding the relationship between the present Regulation and European law. The present Regulation applies only to distribution within Belgium to consumers. It will not apply, therefore, to firms that are active exclusively abroad. The Regulation is of course limited to settling questions that are not subject to maximum harmonization by the European directives applicable to financial matters. Nor does it apply to existing European passporting regimes. This Regulation is thus outside the scope of Directive 2003/71/EC of the European Parliament and of the Council of 4 November 2003 on the prospectus to be published when securities are offered to the public or admitted to trading and amending Directive 2001/34/EC, and of the passporting regime established by it. In its first axis, the Regulation effectively puts in place a form of ‘product’ regulation, which imposes minimum requirements as regards the inherent characteristics of products distributed to retail clients. In its second axis, the Regulation governs the methods of distribution used. It is therefore not of the same type and does not pursue the same goals as Directive 2003/71/EC, which concerns investor information. The Regulation also falls outside the scope of Directive 2004/39/EC of the European Parliament and of the Council of 21 April 2004 on markets in financial instruments amending Council Directives 85/611/EEC and 93/6/EEC and Directive 2000/12/EC of the European Parliament and of the Council, and abrogating Council Directive 93/22/EEC, which has to do with the provision of investment services and not with the regulation of products or distribution practices. Itshould be pointed out in thisregard that there is a distinction between the rules governing the provision of investment services as envisaged by the MiFID Directive, which concerns the contractual relationship between the client and the financial service provider, and the rules governing authorized market practices. The same conclusion can logically be drawn with respect to Commission Directive 2006/73/EC of 10 August 2006 implementing Directive 2004/39/EC of the European Parliament and of the Council as regards organizational requirements and operating conditions for investment firms and the definition of terms for the purposes of that Directive. Therefore there is no need for the FSMA to apply Article 4 of that Directive. Article 2 of the present Regulation regulates a domain that is already covered by Directive 2005/29/EC on unfair commercial practices. That directive specifies, however, that as regards financial services, Member States are free to impose more restrictive or more rigorous conditions than those provided for in the domain harmonized by the Directive. Even where Member States adopt - as here - measures in areas not harmonized by the European directives, they are still required to comply with the general principles of EU law. Measuresthat impose restrictions on free circulation of capital or the free provision of financial services are allowed only on condition that they are non-discriminatory, are adopted for overriding requirements in the general interest, are likely to guarantee the achievement of the objective sought and do not go beyond the objective sought.
13 In this regard, it should be emphasized first of all that the measures taken apply to the same extent to actors located in Belgium and those established in another Member State. They are thus not discriminatory in nature. As indicated in the detailed exposé above of the regime put in place, the products referred to in Article 1 of this Regulation are, by virtue of their inherent characteristics, unsuitable for active distribution to consumers. With a view to protecting this category of persons and in order to contribute to the smooth operation and good reputation of the markets and of the financial sector, it is therefore justified to prohibit their distribution. The same observation may be made regarding the second axis of the Regulation: the methods of distribution referred to therein are such, given their aggressive nature, that they render derivative financial instruments unsuitable for distribution to consumers. Such objectives incontestably meet the criterion of overriding requirements in the general interest. Given the problem posed in such cases and the objectives of the Regulation, it would seem, moreover, that there is no less radical technique available to offer adequate protection to consumers. As emphasized above, this Regulation effectively prohibits, in its first axis, the distribution of certain products to consumers because of the inherent characteristics of the said products, which render them unsuitable for such distribution. In its second axis, the Regulation addresses specific sales techniques which are inappropriate given the inherent characteristics of the financial instruments in question. For these reasons, alternative measures, such as the imposition of additional obligations regarding information provision, would not be appropriate in light of the aims of the Regulation. In addition, the FSMA takes the view that the distribution of derivative instruments to consumers according to the modalities mentioned here, and the significant problems that result therefrom, are such as to affect consumer confidence in the financial sector, and thus to hamper the smooth operation of the European Union's internal market. Lastly, the restrictive measures do not go beyond the objective pursued. They have no effect on the distribution of the products in question to professional clients, their effect being limited to the category of consumers.