Regulatory Alerts2019-03-25
Decision on Detailed Conditions of Financial Services Advertising
The Executive Board of the National Bank of Serbia adopted this Decision to establish detailed conditions for financial services advertising, defining key terms and general principles such as truthfulness, transparency, and balance. The regulation mandates specific content requirements for advertisements promoting loans, deposits, and leases, including prominent disclosure of effective interest rates and total costs. It further imposes obligations on providers to submit semi-annual advertising plans and ensures they remain liable for the actions of advertising transmitters while maintaining records for three years.
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