Regulatory Alerts2025-06-26
Exploration of the Application of Consumer Behavior Insights by Banks and Insurers
The Dutch Authority for the Financial Markets (AFM) issued this report to evaluate how banks and insurers are applying behavioral insights to promote consumers' prudent financial choices, four years after establishing guiding principles. The findings indicate that while behavioral expertise is growing, companies predominantly use insights for isolated interventions rather than integrating them structurally into product design and core processes. The AFM suggests a four-level maturity model to help firms deepen their application of these insights, moving from optimizing communication to embedding behavioral science into primary business processes.
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