Regulatory Alerts2024-11-18
Guidance on the Marketing of Virtual Assets and Related Activities 2024
The Dubai Virtual Assets Regulatory Authority issued this guidance to clarify the application of its 2024 Marketing Regulations for virtual asset service providers and related entities. The framework establishes broad criteria for determining whether communications constitute marketing targeting the UAE, mandating that all promotional materials remain fair, clear, and not misleading through plain language and balanced risk disclosures. It further specifies mandatory labeling for sponsored content, prominent disclaimer placement, rules governing monetary and non-monetary incentives, and distinct exemptions for licensed journalists versus influencers.
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