2023-07-13

Added 2026-06-23 · Updated 2026-07-08

FG24/1: Finalised guidance on financial promotions on social media

The Financial Conduct Authority issued Finalised Guidance FG24/1 to provide updated rules for financial promotions on social media platforms. The document establishes specific requirements for firms to ensure that marketing communications are clear, fair, and not misleading when distributed via social channels. This guidance finalizes previous consultation proposals to enhance consumer protection in the digital financial services landscape.

United Kingdom

Financial Conduct Authority

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Consultation opens

17/07/2023

Consultation closed

11/09/2023

Finalised Guidance

26/03/2024

26/03/2024