Regulatory Alerts2026-02-18
ASIC Commences New Review of Advice Licensees Using Lead Generation Services
The Australian Securities and Investments Commission has launched a review of financial advice licensees utilizing lead generation services to address practices that inappropriately encourage consumers to switch superannuation. ASIC published a list of known entities involved in these activities and warned that licensees engaging with high-risk tactics face potential enforcement action for contravening the law. Consumers are advised to exercise caution against high-pressure sales tactics and to verify the credentials of any financial adviser before making decisions regarding their superannuation.
ASIC has commenced a new review of advice licensees using lead generation services as part of its ongoing program of work to address practices that inappropriately or unnecessarily encourage consumers to switch their superannuation.
Lead generation is a marketing activity designed to create consumer interest in a product or service, with the goal of persuading consumers to purchase the product or service. These services use a range of marketing techniques to introduce consumers to financial services businesses – including some businesses that encourage consumers to switch their super.
ASIC is concerned that certain practices associated with some lead generation services in financial advice and superannuation may expose consumers to a risk of significant losses.
To help mitigate risks to consumers, ASIC has commenced a review to identify financial advice businesses that use lead generation services, to understand the nature of these arrangements and where appropriate, take disruptive or enforcement action.
As part of the review, ASIC is publishing a list of known entities involved in lead generation, those acting as referral partners, and advice licensees or corporate authorised representatives that have acquired leads, since 1 July 2024.
To improve transparency for consumers, ASIC will continue to update this list of businesses, websites, authorised representatives, financial advisers and financial services licensees involved in lead generation, acting as referral partners or engaging the services of lead generators throughout the course of this review.
The naming of the entities in this list should not be construed as an indication by ASIC that a contravention of the law has occurred, nor should it be considered a reflection upon any person or entity .
However, consumers should exercise additional caution when engaging with any business that uses lead generation and exhibits the features listed below, including by hanging up on unsolicited calls when feeling pressured into making a decision.
Financial advisers and advice licensees should carefully consider whether they are able to comply with their legal obligations if engaging with lead generation businesses or undertaking lead generation activities that include these features.
Superannuation trustees should review this list of features and compare it with their own internal data for indications of high-risk superannuation switching conduct.
ASIC warns that lead generators that mislead consumers, utilise high pressure tactics or provide financial services without a licence will risk contravening the law. Licensed persons or entities that engage the services of lead generators acting in this way, share this risk. ASIC is putting participants on notice and will consider taking enforcement action where we detect evidence of contraventions of the law.
Message for consumers
Before making important decisions, ASIC encourages consumers to be cautious if someone calls about your super. Consumers may receive a call after clicking on an advertisement on social media, filling out a form on a super comparison website, or without solicitation. Lead generators may offer a free ‘super health check’ or to find your lost super. These can be sales tactics designed to pressure consumers into switching superannuation – even when a super fund is performing well. If you are feeling pressured or unsure, you should just hang up.
Consumers should be wary of the following features:
Being pressured to act immediately
Claims that your existing fund is underperforming
The touting of free superannuation ‘health checks’ and prizes (often via social media advertisements or websites)
Offers to find and consolidate ‘lost super’ for free
The involvement of unlicensed people in the advice process
Predominant engagement over the phone with limited client contact with a financial adviser
Poor or no product disclosure
Promises of high or unrealistic returns
Consumers can visit Moneysmart’s dedicated webpage for more information on how to protect their super from high-risk sales tactics. Consumers wishing to compare the performance of MySuper products or to find their lost superannuation accounts can do so on the ATO’s website.
Known entities involved in lead generation, referral partners and advice licensees and/or corporate authorised representatives that have acquired leads
The naming of the entities in Table 1 and 2 should not be construed as an indication by ASIC that a contravention of the law has occurred, nor should it be considered a reflection upon any person or entity .
Tables 1 and 2 are not exhaustive and are based on the information available to ASIC as part of our review, at the time of publication ( 18 February 2026 ). The name or contact details may have changed since an entry was added.
While this information relates to the period from 1 July 2024, some entities included in Table 1 and 2 may have ceased involvement in lead generation activities by or after the time of publication.
Visit Moneysmart for updated list of known entities
View Table 1 and 2
Table 1: Known entities involved in lead generation and those that act as referral partners
Known entities involved in lead generation and those that act as referral partners
Further information
50Inclusive Pty Ltd
n/a
62 Monash Road Pty Ltd
The Able Investor Website : www.theableinvestor.com.au
Certainty Wealth Group
Website: www.certaintywealth.com.au
Acquirely Pty Ltd (Digital marketing agency)
My superannuation compare
Big Dog Marketing Pty Ltd
Superannuation services Australia Website : www.bdmarketing.com.au
Check My Super Pty Ltd
Website: www.checkmysuper.com
Check Your Super Pty Ltd
n/a
Centsible Pty Ltd
Website : www.centsiblegroup.com.au
Embr Group Pty Ltd (Digital marketing agency)
Super Performance Review
FP Partners Pty Ltd
First Point Partners Website : www.fppartners.com.au
Website : www.financialguidancehub.com.au
Lead Wise Pty Ltd
Website : www.lead-wise.com.au
My Money Mentors Pty Ltd
Website : www.mysupercheckup.com.au
My Wealth Hub Pty Ltd
Website : www.mywealthhub.au
Simply Supa Pty Ltd
n/a
Sleep Motion Pty Ltd
Website : www.mysupercheckup.com.au
Smart Life Choices Pty Ltd
n/a
Super Experts Pty Ltd
Website : www.superexperts.com.au
Super Scanner Pty Ltd
Website : www.superscanner.com.au
Superannuation Specialists Australia Pty Ltd
Website : www.superspecialistsaus.com.au
Superannuationplus Pty Ltd
Inspect My Super Website : www.superannuationplus.com.au
Ulist Pty Ltd/Uleads (Digital marketing agency)
Websites :
Ventas Capital Pty Ltd
Ventas Advisory Ventas Property Advisory
Website : www.ventasadvisory.com.au
Table 2: Advice licensees or corporate authorised representatives that have acquired leads
Advice licensees or corporate authorised representatives that have acquired leads
Australian financial services licence holder
Apex Financial Advisors Pty Ltd
Corporate authorised representative of Miplan Advisory Pty Ltd Website : www.apexfinancial.net.au
Clear Sky Financial Pty Ltd
Corporate authorised representative of Interprac Financial Planning Pty Ltd
Website : www.clearskyfinancial.com.au
Donmont Capital Pty Ltd
Corporate authorised representative of Interprac Financial Planning Pty Ltd
Website : www.donmont.com.au
Focused Financial Advice Pty Ltd
Australian financial services licensee
Website : www.focusedfinancial.com.au
A.C.N. 676 370 380 Pty Ltd (formerly named Future Vue Financial Planning Pty Ltd)
Former corporate authorised representative of Interprac Financial Planning Pty Ltd
Website : www.futurevuefp.com.au
Greystone Wealth Pty Ltd
Corporate authorised representative of Lifestyle Asset Management Pty Ltd
Website : www.greystonewealthcapital.com.au
Honeywell Capital Pty Ltd
Australian financial services licensee
Website : https://honeywellcapital.com.au
JDX Wealth Group Pty Ltd
Corporate authorised representative of Lifestyle Asset Management Pty Ltd
Website : www.jdxwealthgroup.com.au
LAC Holdings (Aust) Pty Ltd
Corporate authorised representative of Dirigere Advisory Pty Limited
Website : https://vortexfinancialplanning.au/
The Trustee for Lifesuperplan
Corporate authorised representative of Synchron Advice Pty Ltd
Lifesuperplan Financial Services Pty Ltd
Website : www.lifesuperplan.com.au
Limitless Wealth Group Pty Ltd
Corporate authorised representative of Lifestyle Asset Management Pty Ltd
Website : www.limitlesswg.com.au
My Advice Hub Pty Ltd
Corporate authorised representative of Australia National Investment Group Pty Ltd
Website : www.myadvicehub.com.au
Peak Pinnacle Financial Pty Ltd
Corporate authorised representative of Lifestyle Asset Management Pty Ltd
Website : www.peakpinnaclefinancial.com.au
Ready Advice Pty Ltd
Authorised representative of Lifestyle Asset Management Pty Ltd
Website : www.readyadvice.com.au
Rolcom Capital Pty Ltd
Corporate authorised representative of Focused Financial Advice Pty Ltd
Website : www.rolcom.com.au
Smartmove Advice Pty Ltd
Australian financial services licensee
Website : www.smartmoveadvice.com.au
Stronghold Advice Pty Ltd
Corporate authorised representative of Smartmove Advice Pty Ltd
Website : www.strongholdadvice.com.au
Superannuation Growth Direct Pty Ltd
Corporate authorised representative of Lifestyle Asset Management Pty Ltd
Website : www.superannuationgrowthdirect.com.au
Superannuation Growth Direct SC Pty Ltd
Corporate authorised representative of Lifestyle Asset Management Pty Ltd
Website : www.superannuationgrowthdirect.com.au
The Super Review Team Pty Ltd
Corporate authorised representative of Lifestyle Asset Management Pty Ltd
Website : www.thesuperreviewteam.com.au
Wealth 23 Dealer Group Services Pty Ltd
Australian financial services licensee
Website : www.wealth23dgs.com.au
Wealthlabplus Pty Ltd
Corporate authorised representative of MiPlan Advisory Pty Ltd
Website : www.wealthlab.com.au
Wealthy & Wise Lifestyle Planning Pty Ltd
Corporate authorised representative of Lifestyle Asset Management Pty Ltd
Website : www.wealthyandwise.com.au
More information
Exposing high-pressure cold calling tactics and social media click-bait leading to superannuation switching
Protect your super from pushy sales calls
Choosing a financial adviser
Check an advisers credentials - Financial Adviser Register