2025-05-07
The Dubai Virtual Assets Regulatory Authority (VARA) issued this Market Conduct Rulebook to establish binding operational standards for all licensed Virtual Asset Service Providers in Dubai. The framework mandates comprehensive written client agreements, standardized complaint resolution timelines of one to four weeks, and clear investor classifications ranging from retail to institutional. Additionally, it requires VASPs to maintain transparent public disclosures, accurate insider lists, and strict governance policies for board and staff trading activities.
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority Market Conduct Rulebook 19 May 2025
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 2 Contents INTRODUCTION....................................................................................................................................................................3 I. PART I – MARKETING, ADVERTISING AND PROMOTIONS..............................................................4 A. Marketing Regulations...........................................................................................................................................................4 II. PART II – CLIENT AGREEMENTS...................................................................................................................5 A. Requirement for written agreements ............................................................................................................................5 B. Content of Client Agreements...........................................................................................................................................5 III. PART III – COMPLAINTS HANDLING ..........................................................................................................8 A. Complaints handling requirements .................................................................................................................................8 B. Complaints handling procedures......................................................................................................................................9 IV. PART IV – INVESTOR CLASSIFICATIONS ...............................................................................................10 A. Investor classifications........................................................................................................................................................10 V. PART V – PUBLIC DISCLOSURES ................................................................................................................13 A. Licence details and authorised VA Activities..........................................................................................................13 B. Risk disclosure statement.................................................................................................................................................13 VI. PART VI – MARKET TRANSPARENCY ......................................................................................................14 A. Insider Lists...............................................................................................................................................................................14 B. Board and Staff positions..................................................................................................................................................14 VII. PART VII – TRADING OWN ACCOUNT .....................................................................................................17 A. General prohibition...............................................................................................................................................................17 B. Group Entities..........................................................................................................................................................................17 VIII. PART VIII – VA STANDARDS ........................................................................................................................18 A. Requirement to have VA Standards............................................................................................................................18 B. Implementation and control.............................................................................................................................................19 SCHEDULE 1 – DEFINITIONS........................................................................................................................................20
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 3 Introduction The Dubai Virtual Assets Regulatory Authority ("VARA") was established and authorised by Law No. (4) of 2022 Regulating Virtual Assets in the Emirate of Dubai ("Dubai VA Law") to regulate Virtual Asset Service Providers ("VASPs"). This Market Conduct Rulebook is issued pursuant to, and forms part of, the Virtual Assets and Related Activities Regulations 2023, as may be amended from time to time ("Regulations"), issued by VARA, and applies to all VASPs Licensed by VARA to carry out any VA Activity in the Emirate. This Market Conduct Rulebook applies in addition to all other requirements in the Regulations as may be in force from time to time. As such, VASPs Licensed by VARA to carry out any VA Activity must also comply with the following Rulebooks applicable to all VASPs— • Company Rulebook; • Compliance and Risk Management Rulebook; • Technology and Information Rulebook; and • All Rulebooks specific to the VA Activities that the VASP is Licensed by VARA to carry out. Capitalised terms in this Market Conduct Rulebook have the meanings ascribed to them in the Regulations or as otherwise defined herein or provided in Schedule 1. Unless otherwise stated, all requirements in this Market Conduct Rulebook are Rules and have binding effect.
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 4 I. Part I – Marketing, Advertising and Promotions A. Marketing Regulations
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 5 II. Part II – Client Agreements A. Requirement for written agreements
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 6 e. all fees charged by the VASP for the services; f. the law applicable to the Client Agreement; g. identification of third-party service providers, or any Entities within the VASP’s Group, utilised by the VASP and necessary for the services provided under the Client Agreement, which may be provided in the form of a description of the services they perform; h. clearly identify if and when any Virtual Assets are no longer under the control of the VASP during the provision of any VA Activity, and describe the Entity(ies) liable for Virtual Assets at all times, including but not limited to where such Entity(ies) are located; i. a clear statement that neither Client VAs nor Client Money benefit from any form of deposit protection; j. a clear statement that all client assets, including but not limited to Client Money and Client VAs, remain owned by the client; and k. clearly identify if and when any assets, including but not limited to money or Virtual Assets, will not be owned by the client at any time. 2. When forming Client Agreements, VASPs must also consider and include to the extent applicable to the services being provided, provisions covering the following— a. specification of what Virtual Assets are, or will be, supported; b. a description of how the VASP will respond to newly created Virtual Assets (e.g. from an 'airdrop'), or in the event a previously supported Virtual Asset is no longer supported (e.g. as a result of a 'fork', or other change that would affect the VASP’s ability to support the Virtual Asset), which shall include, but not be limited to obligations for the VASP to— i. assess the impact of such change as soon as possible upon becoming aware of the nature and impact of such change; and ii. communicate clearly with all affected clients throughout the process; and c. address risk of loss which may result from a failure of the services provided by the VASP, including any Custody Services (if provided), and outline all measures in place to mitigate risk of loss where appropriate.
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 7 3. VASPs may provide the information required under Rule II.B.2 of this Market Conduct Rulebook by directing clients to where such information is contained in any published policies or procedures, provided that— a. such policies or procedures comply with Rule II.A.4 of this Market Conduct Rulebook; and b. all links or other references to such policies or procedures are maintained and accurate at all times.
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 8 III. Part III – Complaints Handling A. Complaints handling requirements
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 9 B. Complaints handling procedures
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 10 IV. Part IV – Investor Classifications A. Investor classifications
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 11 iii. any benefits (in the form of pensions or otherwise), which are payable on the termination of the individual's service, or on death or retirement, and to which the individual or the individual's dependents are, or may be, entitled; and 2. for the calculation of net assets, only 50% of the market value of Virtual Assets belonging to the individual may be included; or ii. has an annual income of AED 700,000 or more; or b. a legal entity validly incorporated in the jurisdiction in which it is located— i. maintaining net assets (comprising fiat currency, financial instruments, Virtual Assets and/or equity in tangible real estate assets, or any combination thereof) of at least AED 3,500,000 in equivalent value supported by documentary proof of funds (e.g. account statements) that illustrate the relevant assets have remained, and will remain, liquid for a reasonable period of time and which shall be checked periodically, provided that, for the calculation of net assets, only 50% of the market value of Virtual Assets belonging to the legal entity may be included; and ii. whose directors have relevant knowledge in respect of Virtual Assets for the nature of the VA Activities to be provided to the legal entity, the manner of demonstration of which shall be defined by the VASP prior to offering any products or services and shall be demonstrated to VARA on request. 4. Institutional Investor. An Institutional Investor means— a. any Entity regulated by a competent financial services regulator in the jurisdiction in which it is located (including but not limited to the CBUAE, the UAE Securities and Commodities Authority, the Dubai Financial Services Authority and the Financial Services Regulatory Authority of the Abu Dhabi Global Market); b. any VASP; c. any government with relevant knowledge in respect of Virtual Assets for the nature of the VA Activities to be provided, the manner of demonstration of which shall be defined
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 12 by the VASP prior to offering any products or services and shall be demonstrated to VARA on request; d. any institution which performs the functions of a central bank; or e. any multilateral agency with relevant knowledge in respect of Virtual Assets for the nature of the VA Activities to be provided, the manner of demonstration of which shall be defined by the VASP prior to offering any products or services and shall be demonstrated to VARA on request.
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 13 V. Part V – Public Disclosures VASPs shall ensure the information listed in this Part V of the Market Conduct Rulebook is provided in an easily accessible location on their website in a machine-readable format and is kept accurate and upto-date at all times. A. Licence details and authorised VA Activities
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 14 VI. Part VI – Market Transparency A. Insider Lists
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 15 monitor the transactions and positions of their Board members and Staff. Such policies shall, as a minimum, specify— a. any Virtual Assets which Board members and Staff cannot transact or have a position, or any other economic interests, in; b. any legal entities of which Board members and Staff cannot have any shareholding or hold a directorship; and c. the forms in which Board members and Staff shall— i. obtain prior approvals under Rule VI.B.2 of this Market Conduct Rulebook; and ii. provide notifications under Rule VI.B.3 of this Market Conduct Rulebook. 2. All Board members and Staff shall obtain written approval from the VASP prior to taking any of the following actions which is reasonably likely to cause actual or potential conflicts of interest— a. opening, modifying or closing any Virtual Asset positions held directly or indirectly on their own account; b. increasing or decreasing their shareholding (held directly or indirectly on their own account) in a legal entity other than the VASP; c. taking up a directorship in a legal entity other than the VASP; or d. all additional actions stated by the VASP in the policy established under Rule VI.B.1 of this Market Conduct Rulebook. 3. VASPs shall, at least every six (6) months, require Board members and Staff to notify them of— a. in relation to all Virtual Asset positions held directly or indirectly on their own account— i. a description and the identifier of each Virtual Asset and/or related investments; ii. the size of positions for each Virtual Asset and/or related investments; iii. the nature of the transaction(s); and iv. transaction history relevant to positions held. b. in relation to their shareholding, held directly or indirectly on their own account, or director roles in any legal entities other than the VASP— i. the full name and place of organisation of the legal entity; ii. the purpose of such shareholding and directorship;
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 16 iii. the shareholding percentage (if applicable); and iv. full details of any renumeration for such director roles. 4. If a VASP has any information or reason to believe any Board member or Staff is likely to cause, or has caused, an actual or potential conflict of interest, it must take all necessary actions to ensure such conflict of interest is removed, including but not limited to— a. procuring the relevant Board member or Staff to divest the relevant Virtual Asset positions or shareholding; b. resign from the board of the other legal entity; or c. any other action required to remove the conflict of interest, either with respect to the other Entity or the VASP. 5. VASPs shall notify all Board members and Staff of their obligations under Rule VI.B of this Market Conduct Rulebook in writing prior to the start of their employment by the VASP.
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 17 VII. Part VII – Trading Own Account A. General prohibition
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 18 VIII. Part VIII – VA Standards A. Requirement to have VA Standards
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 19 i. whether potential or actual conflicts of interest may arise should a VASP provide any VA Activities in relation to the Virtual Asset and relevant mitigations; j. the background of its Issuer including, but not limited to, relevant experience in the Virtual Asset sector and whether it has been subject to any investigations or claims in relation to fraud or deceit; k. if the Virtual Asset represents rights to any other assets, the enforceability of such rights; l. sufficient assets are available to satisfy any obligation with respect to any VA Activities; m. VASPs shall ensure that Virtual Asset terms and conditions reflect, to the extent possible, the operation of any existing underlying physical market and avoid adverse impacts to such market (if applicable); and n. VASPs should review Virtual Asset terms and conditions on a periodic basis for appropriate correlation with any physical market to ensure such terms and conditions conform to standards and practices in that physical market (if applicable). B. Implementation and control
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 20 Schedule 1 – Definitions Term Definition "AML/CFT" has the meaning ascribed to it in the Regulations. "Board" has the meaning ascribed to it in the Company Rulebook. "CBUAE" means the Central Bank of the United Arab Emirates. "Client Agreements" has the meaning ascribed to it in Rule II.A.1 of this Market Conduct Rulebook. "Client Money" has the meaning ascribed to it in the Compliance and Risk Management Rulebook. "Client VAs" has the meaning ascribed to it in the Compliance and Risk Management Rulebook. "Company Rulebook" means the Company Rulebook issued by VARA pursuant to the Regulations, as may be amended from time to time. "Custody Services" has the meaning ascribed to it in Schedule 1 of the Regulations. "Directive" has the meaning ascribed to it in the Regulations. "Distributed Ledger Technology" or "DLT" has the meaning ascribed to the term 'Distributed Ledger Technology' in the Dubai VA Law. "Dubai VA Law" means Law No. (4) of 2022 Regulating Virtual Assets in the Emirate of Dubai, as may be amended from time to time. "Emirate" means all zones across the Emirate of Dubai, including Special Development Zones and Free Zones but excluding the Dubai International Financial Centre. "Entity" means any legal entity or individual. "Group" has the meaning ascribed to it in the Company Rulebook. "Inside Information" has the meaning ascribed to it in the Regulations. "Insider Dealing" has the meaning ascribed to it in the Regulations. "Insider List" has the meaning ascribed to it in Rule VI.A.1 of this Market Conduct Rulebook.
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 21 Term Definition "Institutional Investor" has the meaning ascribed to it in Rule IV.A.4 of this Market Conduct Rulebook. "Issuer" has the meaning ascribed to it in the Regulations. "Licence" has the meaning ascribed to it in the Regulations. "Licensed" means having a valid Licence. "Market Conduct Rulebook" means this Market Conduct Rulebook issued by VARA pursuant to the Regulations, as may be amended from time to time. "Marketing Regulations" means the Regulations on the Marketing of Virtual Assets and Related Activities 2024, issued by VARA and as may be amended or superseded from time to time. "Net Liquid Assets" has the meaning ascribed to it in the Company Rulebook. "Qualified Investor" has the meaning ascribed to it in Rule IV.A.3 of this Market Conduct Rulebook. "Regulations" means the Virtual Assets and Related Activities Regulations 2023, as may be amended from time to time. "Responsible Individuals" has the meaning ascribed to it in the Company Rulebook. "Retail Investor" has the meaning ascribed to it in Rule IV.A.2 of this Market Conduct Rulebook. "Rule" has the meaning ascribed to it in the Regulations. "Rulebook" has the meaning ascribed to it in the Regulations. "Staff" has the meaning ascribed to it in the Company Rulebook. "UAE" means the United Arab Emirates. "VA Activity" means the activities listed in Schedule 1 of the Regulations, as may be amended from time to time. "VA Standards" has the meaning ascribed to it in Rule VIII.A.1 of this Market Conduct Rulebook. "VARA" means the Dubai Virtual Assets Regulatory Authority.
ae.vara@varaconnectصندوق بريد: 9292 دبي، اإلمارات العربية المتحدة - سُلطة تنظيم األصول االفتراضية varaconnect@vara.ae - PO Box 9292, Dubai, UAE - Virtual Assets Regulatory Authority 22 Term Definition "VASP" means an Entity Licensed by VARA to conduct VA Activity(ies) in the Emirate. "Virtual Asset" or "VA" has the meaning ascribed to it in the Dubai VA Law.