Notice No. 4/2025

Bank of Portugal issued Notice No. 4/2025 to amend Notice No. 5/2024 regarding the principles and rules governing advertising for financial products and services under its supervision. The regulation applies to credit institutions, payment institutions, and other financial entities, updating standards for product, activity, and institutional advertising. It entered into force on July 15, 2025, following publication in the Official Gazette on July 14, 2025.

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Notice No. 4/2025

Summary

Amends Bank of Portugal Notice No. 5/2024, of December 4, which establishes the principles and rules to be observed in advertising financial products and services subject to the supervision of the Bank of Portugal, in advertising of activities, and in institutional advertising.

Status

In force

Official Journal

DR, 2nd Series, Part E, No. 133, of 14/07/2025

Enabling Law

DL No. 298/92, of 31-12, art. 77.-C, para. 4; DL No. 91/2018, of 12-11, art. 7, paras. 1, al. c), and 7; DL No. 81-C/2017, of 7-7, arts. 56, para. 2 and 57, para. 5; Law No. 35/2018, of 20-7, Annex II, arts. 2 and 4, para. 9

Publication Date

14-07-2025

Entry into Force Date

15-07-2025

Descriptors

Client, Information Disclosure, Information Elements, Service Provision, Advertising, Banking Service, Payment Services, Financial Services, Supervision, Credit Intermediary

Target Audience Type

Credit Institutions, Electronic Money Institutions, Payment Institutions, Finance Companies

Recipients

Currency Exchange Agencies, Banks, Central Credit Cooperative of Agricultural Credit, Agricultural Credit Cooperatives, Savings Banks, Mortgage Credit Institutions, Electronic Money Institutions, Payment Institutions, Credit Finance Institutions, Regional Development Companies, Factoring Companies, Mutual Guarantee Companies, Investment Companies, Leasing Companies, Credit Finance Companies, Microcredit Finance Companies

Amended/Revoked Notices

Notice No. 5/2024

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