Regulatory Alerts2022-06-02
Emphasis on Prompt Communication with SMS Service Providers
The Saudi Central Bank (SAMA) issued this circular to enforce cooperation and prompt communication with contracted SMS service providers regarding the implementation of a unified electronic gateway for official message tagging (Names Tag). The directive requires SMS providers to complete the system integration and tagging process within a specified transitional period to protect the public from message misuse. SAMA emphasizes that ongoing coordination with the Communications, Space and Technology Commission is essential to finalize governance standards and operational readiness.
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