2021-11-19

Added · Updated

Guidance on Sharing Customer Data by Authorized Institutions for Direct Marketing by Third Parties

The Hong Kong Monetary Authority issued this circular to provide guidance for authorized institutions on sharing customer data with third parties for direct marketing purposes. The document outlines the regulatory expectations and standards that institutions must adhere to when facilitating such data exchanges. It aims to ensure consumer protection and proper conduct in the handling of personal information during commercial data interchange activities.

Hong Kong Monetary Authority logo

Hong Kong

Hong Kong Monetary Authority

Click to view full text