Regulatory Alerts2019-12-06
ACPR Recommendation 2019-R-01 of December 6, 2019 on Advertising Communications for Life Insurance Contracts
The ACPR issued Recommendation 2019-R-01 to establish good practices for advertising communications regarding life insurance contracts, ensuring information is accurate, clear, and non-misleading. The document mandates balanced presentations of risks and benefits, explicit identification of contract nature, and strict rules for displaying past or future performance rates. It requires intermediaries and insurers to clearly identify the advertiser, avoid ambiguous terminology, and ensure that warnings regarding capital loss and fees are prominently displayed.
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