Regulatory Alerts2015-10-27
Rules for Advertisements Marketing Financial Products to Retail Clients
The Belgian Financial Services and Markets Authority issued this circular to implement Royal Decrees imposing information and advertising obligations for the professional marketing of financial products to retail clients within Belgium. The rules apply to all financial products including savings, investment, and insurance items, requiring transparency through standardized information sheets and strict advertising standards. The document defines the scope of marketing, outlines specific exceptions for high-value transactions and pension agreements, and details compliance requirements for various communication channels.
Share