2021-10-21
The Guernsey Financial Services Commission issued this Code of Conduct to establish professional standards for financial advisers providing long-term insurance advice to retail clients. The document mandates rigorous suitability assessments, comprehensive product research, and transparent disclosure of fees, risks, and conflicts of interest before any recommendation. It further requires advisers to maintain high standards of integrity, protect customer assets, and immediately report any breaches of these conduct rules to their employing licensee.