Regulatory Alerts2017-01-01
Circular No. (2) for the Year 2017 Regarding Advertising Guidelines for Insurance Products of Insurance Companies and Cooperative Insurance Associations
The Egyptian Insurance Authority issued Circular No. (2) of 2017 to enforce advertising guidelines for insurance companies and cooperative insurance associations. The directive mandates that all promotional materials, including printed, audio, written, and brochure formats, must strictly adhere to accuracy, clarity, and full disclosure standards as stipulated in Article (48) bis (1) of the Executive Regulations of the Supervision and Control of Insurance Law. Furthermore, it requires these entities to submit all advertising samples to the Authority for mandatory pre-publication review to ensure regulatory compliance and protect consumer trust.
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