Regulatory Alerts2023-12-20
Added · Updated
Consumer Protection in respect of Digital Marketing Activities
The Hong Kong Monetary Authority issued this circular on 20 December 2023 to establish consumer protection standards for digital marketing activities conducted by authorized institutions. The document outlines key observations and sound practices to ensure that digital marketing communications are fair, clear, and not misleading to consumers. It applies to all authorized institutions and aims to enhance transparency and accountability in the use of digital channels for financial product promotion.
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