Regulatory Alerts2023-12-20
Added · Updated
Consumer Protection in respect of Digital Marketing Activities
The regulator requires authorized institutions to ensure all digital marketing materials are fair, accurate, and compliant with consumer protection principles while avoiding misleading representations. Institutions must implement effective internal review mechanisms and conduct prudent due diligence when engaging third parties or influencers to safeguard consumer interests. Furthermore, institutions are obligated to maintain editorial control over third-party content and ensure customers have access to adequate information to make informed decisions before entering into contracts.
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