Regulatory Alerts2023-12-20
Added · Updated
Consumer Protection in respect of Digital Marketing Activities
The Hong Kong Monetary Authority issued this circular on 20 December 2023 to establish consumer protection standards for digital marketing activities conducted by authorized institutions. The document outlines key observations and sound practices to ensure that digital marketing communications are fair, clear, and not misleading to consumers. It applies to all authorized institutions and aims to enhance transparency and accountability in the use of digital channels for financial product promotion.
CIR
Current
Issue Date:
20 Dec 2023
20231220-2-EN.pdf (445.1 KB)
Topic:
Banking Conduct & Enforcement - Consumer Protection
Fintech - Smart Banking
Group:
All Authorized Institutions
Directly related Document
Cross referenced Document
Version History
Superseded Document
Directly related Document
CIR
Current
20 Dec 2023
Consumer Protection in respect of Digital Marketing Activities
CIR
Current
20 Dec 2023
Consumer Protection in respect of Digital Marketing Activities
Cross referenced Document
Version History
Superseded Document
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