Regulatory Alerts2023-12-20
Added · Updated
Consumer Protection in respect of Digital Marketing Activities
The Hong Kong Monetary Authority issued this circular to establish key observations and sound practices for consumer protection regarding digital marketing activities by authorized institutions. The guidance addresses fintech and smart banking sectors to ensure fair treatment of customers in digital environments. It serves as a regulatory framework to enhance transparency and accountability in digital marketing communications.
CIR
Current
Issue Date:
20 Dec 2023
20231220-1-EN.pdf (156.0 KB)
Topic:
Banking Conduct & Enforcement - Consumer Protection
Fintech - Smart Banking
Group:
All Authorized Institutions
Directly related Document
Cross referenced Document
Version History
Superseded Document
Directly related Document
Annex
Current
20 Dec 2023
Annex - Key Observations and Sound Practices on Consumer Protection in respect of Digital Marketing Activities
Annex
Current
20 Dec 2023
Annex - Key Observations and Sound Practices on Consumer Protection in respect of Digital Marketing Activities
Cross referenced Document
Version History
Superseded Document
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