Regulatory Alerts2023-12-20
Added · Updated
Consumer Protection in respect of Digital Marketing Activities
The Hong Kong Monetary Authority issued this circular to share key observations and sound practices identified during a thematic review of authorized institutions' digital marketing activities. The regulator highlights critical areas requiring attention, including the review of marketing materials, selection of third-party influencers, editorial controls, and ensuring informed customer decision-making. Authorized institutions are reminded to align their digital marketing practices with the revised Code of Banking Practice to uphold consumer protection standards.
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