Regulatory Alerts2025-09-25
Added
Guidelines on Standards of Conduct for Digital Advertising Activities
The Monetary Authority of Singapore issued these guidelines to require financial institutions and their digital marketers to conduct digital advertising activities responsibly and professionally. The document mandates strong governance, including Board accountability, and establishes safeguards for selecting appropriate media, ensuring clear disclosures, vetting marketers, and monitoring content. These measures aim to mitigate risks such as misleading advertisements, deceptive practices, and unauthorized dissemination of financial product promotions.
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