Regulatory Alerts2025-04-21
Added · Updated
Instructions for Controls on Advertising of Products, Services, and Prizes by Financial and Banking Services Providers
The Central Bank of Jordan issued Instructions No. (1/2025) mandating advertising standards for operating banks, licensed finance companies, electronic payment firms, money exchange companies, and insurance companies. The rules require advertisements to include specific disclosures, prohibit misleading claims such as 'no commissions' or unverified superlatives, and restrict marketing SMS to hours between 8 AM and 5 PM. Additionally, service providers must adopt a Board-approved advertising policy, remove expired campaigns, and ensure all prize terms are accurately detailed, with conflicting prior circulars cancelled effective January 20, 2025.
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