Regulatory AlertsAdded · Updated
Notice No. 5/2024 on Financial Advertising
The Bank of Portugal establishes principles and rules for advertising by credit institutions, financial companies, payment institutions, electronic money institutions, and credit intermediaries, categorizing it into financial products/services, activity, and institutional advertising. It mandates transparency, truthfulness, and balanced presentation of information, requiring specific disclosures for mortgage and consumer credit, including the Annual Percentage Rate of Charge (APRC) and representative examples. The regulation introduces reporting obligations for advertising materials to the Bank of Portugal and defines minimum character sizes for different media to ensure readability.
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