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Notice No. 5/2024 on Financial Advertising

The Bank of Portugal establishes principles and rules for advertising by credit institutions, financial companies, payment institutions, electronic money institutions, and credit intermediaries, categorizing it into financial products/services, activity, and institutional advertising. It mandates transparency, truthfulness, and balanced presentation of information, requiring specific disclosures for mortgage and consumer credit, including the Annual Percentage Rate of Charge (APRC) and representative examples. The regulation introduces reporting obligations for advertising materials to the Bank of Portugal and defines minimum character sizes for different media to ensure readability.

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Decree Law No. 298 dated 1992-1…Decree Law No. 298 dated 1992-12-31Decree Law No. 4 dated 2015-01-…Decree Law No. 4 dated 2015-01-07Decree Law No. 81-C/2017 dated …Decree Law No. 81-C/2017 dated 2017-07-07+2 moresee all below the graph+2 moreNotice No. 10 dated 2008-12-22Notice No. 10 dated 2008-12-22Notice No. 5/2024 on FinancialAdvertisingthis documentNotice No. 5/2024 on Financial Advertising
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Amends
Notice No. 10 dated 2008-12-22
Issued under
Decree Law No. 298 dated 1992-12-31Decree Law No. 4 dated 2015-01-07Decree Law No. 81-C/2017 dated 2017-07-07Decree Law No. 91 dated 2018-11-12Law No. 35 dated 2018-07-20

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