Regulatory Alerts2025-01-20
Added · Updated
Instructions on Advertising Controls for Products, Services, and Prizes Offered by Financial and Banking Service Providers
The Central Bank of Jordan issued Instruction No. 1/2025, effective 30 days after issuance, imposing strict advertising regulations on banks, financing companies, payment service providers, exchange companies, and insurance companies. The directive mandates specific disclosure requirements for products and prizes, prohibits misleading claims such as 'zero interest' or 'guaranteed loans' without documentation, and restricts SMS marketing hours to 8:00 AM–5:00 PM. It also revokes conflicting circulars from 2011, 2023, and 2024, while authorizing the Central Bank to enforce penalties and demand the immediate removal of non-compliant advertisements.
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