2026-09-11
Added
The Financial Conduct Authority is consulting on removing two reporting requirements for General Insurance firms: the obligation to report the amount by which the top 2% of claim payouts exceed the average, and the requirement to report the five largest distribution arrangements. This consultation follows a post-implementation review of the value measures rules introduced in 2021, which currently require firms to report annual data on claims frequency, acceptance rates, average payouts, and complaints. The regulator seeks feedback on these proposals by 9 October 2026 and expects to consult on wider rule changes in the first half of 2027.
FCA published 8 documents in the last 30 days — get each new one by email the day it lands.
Consultation Paper
CP26/33*
Consultation on minor General
Insurance value measures changes and
Post-implementation review of the value measures rules September 2026
How to respond
We are asking for comments on this Consultation Paper (CP) by 9 October 2026. You can send them to us using the form on our website. Or in writing to:
Toby Stubbs
Financial Conduct Authority
12 Endeavour Square
London E20 1JN
Email:
cp26-33@fca.org.uk.
Disclaimer
When we make rules, we are required to publish:
Contents
Chapter 1 Overview Page 4
Chapter 2 Introduction, wider context and the state of the market Page 7
Chapter 3 Our approach to this review Page 10
Chapter 4 Findings and conclusions: Use and impact of value measures data . Page 12
Chapter 5 Findings and conclusions: How firms have implemented and
complied with our rules Page 18
Chapter 6 Findings and conclusions: Issues, limitations and improving
value measures Page 19
Chapter 7 Consultation on standalone changes Page 25
Chapter 8 Next steps Page 30
Annex 1 Abbreviations used in this paper Page 31
Annex 2 List of questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 32
Appendix 1 Draft Handbook text
Chapter 1
Overview
1.1 This review looks at our rules for reporting and publishing of value measures data across
a wide range general insurance (GI) products and firms. We use value measures data to monitor and supervise firms, and publish some of this data. Used alongside other data and information, it helps us, firms and other organisations assess value.
1.2 Overall, the value measures rules have improved transparency, encouraged firms
to improve customer outcomes and helped firms meet our fair value requirements. However, there are reporting consistency issues, partly due to differences in how firms interpret the rules and structure their products. This can make the data harder to use and compare.
1.3 Taking this into account, we are engaging with stakeholders on ways to change our rules
to improve reporting consistency and on ways to make value measures more helpful to users. We expect to consult on changes in the first half of 2027.
1.4 Meanwhile, we are consulting now on removing two reporting requirements.
Background
1.5 We set out our GI value measures rules in our Policy Statement PS20/9, including rules
on delivering fair value.
1.6 Firms report annual value measures to us for a wide range of GI products. We publish
data by firm and product on:
1.8 Building trust in insurance is essential for people to have the confidence to access and
buy appropriate cover. Consumers should understand what their insurance covers and have confidence that it provides fair value and that they’re treated fairly when making a claim. Our priorities include improving consumer understanding, claims handling and service quality. Our review of home and travel insurance claims and response to the Which? super-complaint in 2025 highlighted the need for improvements. We launched a working group in 2026 to explore options to address barriers to consumer understanding. High-level findings and developing value measures further
1.9 The vast majority of firms who responded to our firm survey reported that value
measures have had a positive or somewhat positive impact in helping to reduce harms. These include fewer people buying unsuitable GI products, less demand for low quality products and improved value (through the relationship between price and quality).
1.10 The data provides valuable firm and market-wide information for us to supervise
insurance firms and markets – particularly on value and consumer outcomes. Alongside other data sources, it helps us to identify possible areas of harm and prioritise our interventions. The wider use of value measures by consumer organisations and the financial media has been generally low, although there are exceptions.
1.11 Value measures also provide firms with data, including benchmarking data, to consider
as part of their assessment of product value and to help identify issues, including with their claims handling. By enabling firms to benchmark products and outcomes against peers, the data helps promote competition and improve transparency. Firms also told us that they rely on more granular and nuanced data and intelligence, rather than just value measures data, to provide more detailed insight about the value of their products to consumers.
1.12 However, the benefits are undermined by issues around reporting consistency and
other limitations. Some stakeholders were concerned that some of our rules are ambiguous and that there is a risk of misreporting by firms. Stakeholders highlighted additional issues such as not splitting data by consumer-facing brands, reducing data helpfulness.
1.13 To help us better explore these issues and identify potential improvements to make the
data more reliable and useful, we have established an industry working group. We are also considering publishing more of the data and more often. We will engage with other stakeholders such as consumer organisations and Price Comparison Websites (PCWs) on data usefulness, barriers to use and potential improvements.
1.14 We will also consider the increasing use of Artificial Intelligence (AI) in helping consumer
understanding and selecting products as we develop value measures.
This consultation and next steps
1.15 Before we propose any wider changes, we are consulting on two minor standalone
changes to reduce the reporting burden on firms without materially reducing the usefulness of the data:
Chapter 2
Introduction, wider context and the state of the market
2.1 This review looks at the impact of our rules, how they work in a changing market, and the
next steps to potential improvements.
Background to our rules
2.2 We found GI product value was a problem in our 2014 GI add-ons market study (MS14/1).
We explored possible solutions with stakeholders and ran a pilot scheme from 2016 to 2020 where firms reported value measures data for 5 GI products. After further consultation we issued a Policy Statement (PS20/9) and introduced our rules in 2021. Our rules
2.3 Firms report value measures to us for a wide range of GI products. We publish data
annually by product and firm on claims frequency, claims acceptance rates, average claim pay-outs and claims complaints as a percentage of claims. We also collect further data points that we do not publish, including number of policies sold, total premiums, and the number of claim walkaways (where the customer decides not to pursue their claim). The impact we expected
2.4 We expected that publishing this data would improve transparency around product
value, promoting competition and giving firms an incentive to improve their products. We also expected the data would provide us with a valuable supervision tool.
2.5 We expected the key data users would include ourselves, firms, and media and
consumer organisations. Over time we expected firms would offer better value, fewer people would buy unsuitable GI products and that there would be reduced demand for low-quality products. The state of the market
2.6 There is a wide range of GI products with different complexities and competitive
pressures. They cover core consumer protection needs like motor, home, travel and pet insurance, plus add-ons like home emergency sold with home insurance, and niche products like after-the-event legal expenses. The 2025 value measures data we
published covered 174 firms. Excluding data for products which had fewer than 5 firms reporting, these firms reported £36bn of premiums across 153m policies (including monthly policies) and 37 product lines.
2.7 Since we introduced the rules, the market has been changing. For example, our analysis
of motor insurance claims in 2025 found that higher premiums had largely been driven by increased claims costs. The early years of value measures also overlapped with the economic effects of the Covid-19 pandemic and subsequent recovery, which affected travel activity, claims patterns, supply chains and consumer behaviour.
2.8 Geopolitical instability and related inflationary pressures may also affect claims costs
and supply chains, with travel insurance particularly exposed. This means we need to be cautious when we interpret market outcomes, as changes may reflect wider market conditions rather than the direct effect of value measures. Wider regulatory context
2.9 Our regulatory framework for GI has also changed. Value measures now sit alongside
the wider product governance and fair value rules we introduced in 2022, in our General Insurance Pricing Practices rules. Firms must assess the value of their products under a broader framework than our value measures rules.
2.10 In 2023, we introduced the Consumer Duty, requiring firms to act to deliver good
outcomes for retail customers. Value measures support the Consumer Duty rules framework by providing indicators that can help firms and us assess whether products are delivering appropriate outcomes. For example, customer misunderstanding can lead to higher levels of complaints and rejected claims – poor outcomes that show up in claims acceptance rates and claims complaints as a percentage of claims.
2.11 Other regulatory changes include an improved complaints reporting process (set out in
PS25/19), which:
2.13 Value measures data was an important source of information in scoping out our claims
handling work. We identified good practice in the use of consistent management information to monitor claims handling quality. We also identified weaknesses in oversight of third parties, limited use of management information, delays in claims handling and customer communications issues. This highlights the need to consider value measures data alongside other evidence on claims service and outcomes.
2.14 Value does not depend only on the metrics we publish. Other evidence, including the
Financial Lives survey (FLS), provides insight into consumers’ claims experiences. The 2024 FLS data showed a decline in fully successful claims: 79% of adults who made a claim in the 2 years to May 2024 said their most recent claim was completely successful, down from 84% in 2020. This was partially offset by claimants saying their claim was partially successful rising from 7% to 10%. However, more claimants reported problems when making their claim: 22% of those who claimed in the two years to May 2024, up from 17% in the two years to May 2022. Common issues were the claims process taking too long and poor service or communication from insurance providers.
2.15 Examples of other sources of insights on consumer claims experiences include:
Chapter 3
Our approach to this review
3.1 This chapter sets out:
3.5 We also said we would monitor the data and wider market developments. We use value
measures alongside wider supervisory and market information to identify potential outliers, emerging harms and areas where more work is needed. We have not used that monitoring to draw causal conclusions about the impact of value measures, given the market conditions, change in regulatory landscape, range of complex insurance product markets and challenges. We did not consider it would be feasible or proportionate to isolate and quantify the impacts of our intervention.
3.6 We have focused on compliance, use, stakeholder experience and impact. We have
considered issues and areas of potential improvement.
Which? super-complaint
3.7 In 2025, Which? submitted a super-complaint about poor consumer outcomes in home
and travel insurance, using the value measures data alongside other data. The complaint included concerns about claims handling, consumer understanding of cover and the information available to consumers when comparing products. We said we would consider how claims outcomes are captured through value measures in this review.
3.8 This has informed our consideration of how value measures could better support insight
into consumer outcomes, which we discuss in Chapter 6.
Our approach
3.9 We gathered and considered evidence from:
Chapter 4
Findings and conclusions: Use and impact of value measures data Introduction
4.1 We expected that the main users of the data would be:
Figure 1: Responses to "Have you used value measures data for any of the
following", from the firm survey.
Yes No
0 10 20 30 40 50
Assess product value
(PROD 4)
Peer comparison
Used with external ratings
(e.g. Defaqto)
Other uses
Used in marketing/ customer communications
4.5 Many firms review value measures alongside wider management information to build a
more rounded view of value. This includes claims experience, complaints, cancellations, customer feedback and operational performance.
4.6 Firms generally used peer comparison as a high-level benchmark or sense-check.
However, some firms relied more than others on value measures to help assess their fair value obligations. Where the measures show outcomes outside the market norm or their own expectations, some firms investigate further, analyse root causes or scrutinise the outcomes.
4.7 Some firms used peer comparisons to validate internal views, identify potential market
outliers or calibrate internal tolerance thresholds. This is most helpful where the data is comparable and the firm interprets it alongside wider management information. Some firms said peer comparisons can be less useful where differences in product structure, distribution model, customer cohort or claim characteristics make like-forlike comparison more challenging. Nevertheless, most firms said value measures are still helpful in practice, and a majority of firms agreed or strongly agreed that publishing them improves transparency and promotes competition. Impact on firms and product outcomes
4.8 As Figure 2 below shows, firms reported the strongest impact in helping them meet
wider fair value and customer outcomes requirements. However, certain firms reported that their role had become less central since the introduction of wider fair value rules. These firms reported using data at a more granular level as well as using additional metrics such as cancelations, utilisation of other benefits (including helplines), loss ratios, reasons for declined claims.
Figure 2: Firm respondents on 'Have the value measures rules impacted
the following'
Yes (count) No (count)
0 10 20 30 40 50
Changes to customer sales journeys
Changes to policy exclusions
Changes to claims handling processes
Changes in policy cover
Suitability of the products purchased
Value of your firm’s products
Helping to meet PROD fair value requirements
4.9 Figure 2 also shows that firms’ responses on the impact of value measures on customer
journeys and specific product features (including cover, exclusions, and claims handling) were more mixed. Where firms did report changes, these were generally not wholesale redesign of products. Instead, changes were often targeted at improving customer understanding, policy wording, disclosure of exclusions, claims processes and pointof-sale information. Firms used claims experience, complaints and customer outcome indicators to:
Impact by different value measures metrics
4.12 Figure 3 shows how firms view the different value measures metrics in helping us
achieve our objectives. They thought the biggest impact came from claims acceptance rates and claims complaints as a percentage of claims. The least impactful was the amount the top 2% of claims are above. One factor was that we do not publish some of the metrics (including premiums, walkaways and the amount that the top 2% of claims are above), so external users cannot use them in the same way. Firms that reported negative impacts for different metrics referenced inconsistent reporting and differences in product structures undermining comparisons.
4.13 Chapter 7 sets out our proposed approach to remove the requirement to report the
amount that the top 2% of claims are above.
Figure 3 – Firm respondents on ‘the impact of each metric in helping the FCA
to achieve its objectives’ (number of firms) Postitive or somewhat positive No impact Negative or somewhat negative Top 2% of claims Total retail premiums (written) Average claim pay-out Number of claim walkaways Claims frequency Claims complaints as a % of claims Claims acceptance rates
4.14 In figure 3 the number of firms do not tally equally across the columns. This is because
we excluded responses where firms reported that the impact was unknown. How we use value measures
4.15 Value measures data is an important supervisory tool. Before we introduced them,
we had significantly less regulatory data about product value and consumer outcomes.
4.16 Value measures have helped us better monitor the GI market, prioritise risks and
carry out our supervisory engagement, both proactively and reactively. This fits our supervisory principles of being forward-looking, impact-driven, and proportionate. We get market and firm-wide information to consider alongside other data and intelligence to identify potential outliers, emerging harms and areas where further work may be warranted.
4.17 In addition to the metrics we publish, we collect value measures data on the number of
policies sold, premiums, walkaways, and the number of accepted and rejected claims. This gives us additional insight into outcomes and product performance.
4.18 Figure 4 sets out how we use value measures data:
Figure 4
Supervisory engagement across the market
Prioritising risks
Monitoring and analysing
We monitor the GI market using a range of internal and external data sources to build a view of emerging harms. Along with other data and intelligence, value measures data allows us to identify indicators of potential harms to consumers in the GI market, such as issues with claims handling or fair value. This helps us prioritise risks and informs our work. We have engaged directly with firms where we had concerns about product value or claims handling.
4.19 The data has supported firm-specific and market-wide work, including on guaranteed
asset protection (GAP) insurance and claims outcomes. For example, when the 2022 value measures data showed only 6% of GAP premiums being paid out in claims, we warned firms that they must do more to ensure good consumer outcomes. This evidence-based approach led to a pause in GAP sales by most insurers until they had redesigned their products. The value measures also supported our work on home and travel claims handling, where we used the data on claims acceptance rates and claims complaints.
4.20 However, we do not use value measures data in isolation. We use it alongside other data
and evidence, such as firm engagement and market intelligence, to help us take action. How consumer organisations and media use value measures
4.21 When the measures were introduced, we expected the main users to be firms and the
FCA. Consumer organisations and the media could also use published data to comment on firms and products.
4.22 Consumer organisations are often better placed than individual consumers to interpret
and contextualise the data, particularly where it needs to be considered alongside other factors such as product features, exclusions, pricing and customer service standards. However, interpreting the data can still be challenging as we do not publish at consumerfacing brand level. In addition, there will often be differences between firms and their target markets – for example, firms targeting mainstream business and firms targeting high net-worth customers.
4.23 Which? used value measures data in its 2025 super-complaint on home and travel
insurance. However, other than the Which? super-complaint, our review found relatively limited evidence of value measures data being used by other stakeholders such as consumer organisations, research companies and the mainstream media. This is in part because the published data is at firm level and does not always map to brands consumers recognise and purchase insurance from. Media use of the data is concentrated among specialist insurance commentators. Some firms reported media attention tends to focus on particular products where unusually poor outcomes are identified, rather than on the broader value measures dataset.
4.24 Value measures data can be used by consumer and other organisations as an input
when assessing products. One consumer organisation noted the data can provide an independent source of information to support scrutiny of insurance products and market outcomes. One research organisation informed us that they use value measures in their assessment of insurance products and firms.
4.25 As we continue our work to identify possible improvements to value measures we
will continue to engage with consumer organisations to get their input on potential improvements and understand barriers to using the data.
Chapter 5
Findings and conclusions: How firms have implemented and complied with our rules
5.1 As part of this review, we have not examined firms’ compliance with the reporting rules
in detail, including whether their internal systems and processes are correctly capturing and reporting the data. Instead, we set out some of the steps we take to validate the data that firms report. We also included questions in the firm survey to help identify where they may struggle to meet our requirements, and where there may be reporting consistency issues. Firms should have internal checks and controls that ensure they comply with the rules.
5.2 Firms responding to our survey raised concerns around consistent reporting. These
included requirements that they think are ambiguous or unclear, and issues with firms not reporting in line with our requirements.
5.3 We recognise that it could be hard for some firms to determine whether a contact
from a customer is a claim or general enquiry, and there is a risk that they may report incorrect data. In our July 2026 value measures data publication, we said we believe “… there are inconsistencies in how firms report claims acceptance data for home insurance and this means the rates should be used with caution”. Where there is a risk of individual firms not complying with our reporting rules, we will consider the need for further supervisory action. This could include deeper dives into firms’ claims handling and reporting processes.
5.4 We validate value measures data in various ways, including looking at datapoints that
are inconsistent, implausible or significantly different from previous submissions. We focus on:
Chapter 6
Findings and conclusions: Issues, limitations and improving value measures
6.1 This chapter sets out some of the issues stakeholders have identified and how we could
improve value measures. We also reflect on what consumer outcomes are captured. Consumer outcomes captured under value measures reporting
6.2 In our response to the Which? super-complaint, we said we would consider how we
capture claims outcomes. We are also doing focused analysis to better understand the relationship between sales processes, consumer understanding and claims outcomes.
6.3 The table below sets out the main value measures data we collect annually from firms
across a wide range of GI products:
Data we collect
Pre-claim information Making a claim Claim outcomes Those we don’t publish Number of policies sold Total retail premiums Those we don’t publish, but that form part of the published metrics calculations Average number of policies in force Number of claims registered Number of accepted claims, rejected claims, and walkaways Number of claims complaints Total claims pay-out Those we publish Claims frequency (number of claims registered divided by the average policies in force) Claims acceptance rate (number of claims registered less rejected claims as a percentage of number of claims registered) Average claims pay-out (total claims pay-out divided by the number of accepted and paidout claims) Number of claims complaints as a percentage of number of claims registered
6.4 This data gives us indicators of value, including the proportion of premiums paid out in
claims or claims costs and the number of claim walkaways. Stakeholders relying on the published value measures metrics have access to a narrower range of data.
6.5 There are limitations to the reported data. For example, accepted claims could include
a claim with a number of heads of claim, with some accepted and some rejected. As an example, with a motor insurance claim the firm might accept a third-party damage
part of the claim but reject the bodily injury part. In some cases, there will be a reporting
mismatch between different datapoints – for example, an accepted and paid-out claim could be reported in a different period to the original sale of the policy. We accepted these limitations when we finalised our value measures rules in PS20/9.
6.6 In addition to value measures reporting, firms typically monitor customer outcomes
in additional ways including to help meet their PROD obligations and to act to deliver good outcomes. These include:
Several firms flagged the risk that our rules create incentives for firms to minimise genuine enquiry capture, including at the expense of helping customers, ultimately impacting on claims acceptance rates.
6.9 Some firms also flagged difficulties distinguishing between claims and enquiries. For
example, where a customer starts an online claim, but abandons the claim part-way through the process. There were also complications for some firms where customers claimed through different channels – such as by phone or through a website or app. Consumers could potentially use a firm’s online tool to assist their understanding of cover as well as check whether they are covered for an event before claiming. Firms could have different claims onboarding processes and have different levels of triage at first contact for phone claims.
6.10 Inconsistent reporting is important for us to consider as we develop the value measures
rules. We recognise there can be challenges, and we will consider changes to make our metrics and definitions clearer. However, there is a trade-off between the level of prescription and consistency on one hand, and the burden on industry on the other. We launched an industry working group in July 2026 to explore proportionate options for improving the value measures, including our definitions. Existing value measures metrics and data limitations
6.11 Firms noted the mismatch of data across different metrics, and its impact on the
usefulness of the published data. Our rules require firms to report data on what happens in each calendar year – so, they would report the number of policies they sold in a year as well as the number of claims they accepted and paid out in that same calendar year. However, the claims accepted and paid out on a policy could be reported in a later year to the sale. This mismatch issue is exacerbated for multi-year products and products where claims typically have a longer period between claim and pay-out. We will consider the case for options to address this, including requiring some data to be reported on an earned or incurred basis.
6.12 For the claims acceptance rate where a claim has multiple heads of claim, if a firm pays
out on one of the heads of claim, then the overall claim will be reported as an accepted claim. Furthermore, there will be claims treated as accepted where the claim pay-out is lower than the customer believed they were due.
6.13 Some firms suggested changes to the metrics to make the data more helpful to users.
These included replacing average claims pay-out with average claims cost per policy, to provide a ‘burn cost’. This would show the effective claims cost for each policy, rather than just for successful or partially successful claims. One firm suggested basing the claims acceptance rate on accepted rather than rejected claims to help mitigate the risk that some firms’ may be misinterpreting rejected claims, which then affects the reported claims acceptance rates.
Product scope and reporting granularity
6.14 Stakeholders provided feedback on the:
Reporting and treatment of add-ons, standalone products and cover options
6.19 For a number of our value measures products, firms are required to separately report
add-on and standalone products. Several firms suggested that we should remove this split. They said they analyse claims in a different way, and reporting these separately created challenges for them. In the reporting we have seen examples of firms reporting similar business as add-ons in one year and standalone in another year.
6.20 Firms also had challenges determining when they need to report cover options,
optional extras and add-ons separately from a core product. Under our rules, cover included within a main policy, or sold as an optional extra or cover extension that does not constitute a separate policy, should be reported as part of the main policy. The exception is legal expenses insurance, which, must be reported separately.
6.21 Where cover is sold as a separate add-on policy alongside a primary product, it should
be reported separately from the main policy. This can result in reporting differences, depending on how firms structure their products. For example, for home insurance, some firms report their home emergency cover as part of the home insurance reporting and others report it separately. These differences can reduce data comparability between firms. Publication and other matters
6.22 Some firms said we should publish more of the value measures metrics we collect,
to further improve transparency and comparability of data. For example, publishing walkaways as a percentage of claims using existing value measures data to provide better insights about whether consumers found claims journeys hard to navigate.
6.23 Some firms have told us that the current value measures reporting deadline of
28 February creates operational pressure, particularly where they need to obtain and validate information from other parties. We will keep this under review as our work on value measures continues, but the existing earlier reporting supports us to publish the value measures data earlier.
6.24 Different stakeholders said we should publish the data at an earlier point in the year
and at the same time each year. We recognise the benefit of publishing the data on a timely basis and are committed to this.
6.25 The firm survey revealed some unintended consequences and limitations of value
measures reporting. Firms said the published data can be misinterpreted without sufficient context. They noted that products could offer appropriate value but still result in different outcomes, due to differences in product design, target markets, customer demographics, claims approach and distribution models. Firms said this issue is exacerbated by inconsistent reporting. As a result, some cautioned against simplistic comparisons between firms or products based solely on individual metrics.
6.26 Some firms highlighted higher operational costs of data reporting. They noted
challenges in having to establish data capture processes, undertake manual interventions and adapting legacy systems to report against FCA definitions. However, other firms said their ongoing costs were lower or minimal, or not separately identifiable from other costs.
6.27 We received comments on a number of other areas ranging from reporting thresholds
to removing of the publication of data in bands.
Developing options for improving value measures
6.28 We are engaging with stakeholders, including through an industry working group, to
consider ways to improve value measures. The industry working group provides input about possible changes including definitional and areas of potential improvement. We will consider changes to give firms more clarity, enhance reporting consistency and make value measures more helpful, while taking into account the burden on firms.
6.29 Where we are exploring material changes to our value measures reporting and
publication rules, we will consider the need to test changes with firms including to understand the potential costs. If changes are made, we will need to allocate sufficient FCA resource, particularly ahead of and during the first reporting cycle, to reduce the risk that firms may misinterpret the definitions and misreport the data.
Chapter 7
Consultation on standalone changes
7.1 This chapter sets out our consultation on standalone changes to value measures. We
believe we can consult on these changes now to reduce the reporting burden on firms without materially reducing the usefulness of the value measures data. Summary of proposals
7.2 We propose two standalone changes to the value measures reporting rules:
Question 1: Do you agree with our proposal to remove the requirement for firms to report the ‘amount that the top 2% of claim pay-outs are above’ metric? Proposal 2: Removing the requirement to report the 5 largest distribution arrangements
7.8 We propose removing the requirement for firms to report the names of their 5 largest
distribution arrangements for each product. We do not publish this data and do not use it widely in our supervisory work.
7.9 Removing this requirement should reduce administrative burden for certain firms and
make the scope of the reporting requirements clearer. It should also reduce the risk of firms incurring costs to identify, validate and submit information that does not materially support the use of value measures data. Question 2: Do you agree with our proposal to remove the requirement for firms to report the names of their 5 largest distribution arrangements for each product? Implementation
7.10 We propose that these changes will take effect for the reporting of the 2026 value
measures data, due to be reported by 28 February 2027.
7.11 Under our proposed transitional arrangements, reporting the data discussed in
proposals 1 and 2 above would be optional for the 2026 and 2027 data submissions. Firms can choose whether to report the ‘amount that the top 2% of claim pay-outs are above’ and the ‘names of firms’ 5 largest distribution arrangements’ for each product.
7.12 The 2028 value measures data that firms report to us in 2029 should not include the
‘amount that the top 2% of claim pay-outs are above’ and the ‘names of firms’ 5 largest distribution arrangements’ for each product. This will then apply for future years.
Figure 6: Timeline for reporting year and proposed changes
Top 2% of claims
+
5 largest distribution arrangements
28 February 2027
Optional
28 February 2028
Optional
28 February 2029
Removed
2026 data 2027 data 2028 data
Reporting year
Submission deadline
Top 2% of claims
+
5 largest distribution arrangements
Top 2% of claims
+
5 largest distribution arrangements
Question 3: Do you agree with our proposed implementation approach, as outlined in Figure 6? Rule Review Framework
7.13 Our Rule Review Framework states that while we will generally monitor key metrics
of new rules, this is not required if it would be disproportionate or where the new rule relates to a minor policy or rule change with minimal impact. Due to the nature of the changes proposed here, we are satisfied that we do not need to monitor them under the Framework. Cost benefit analysis (CBA)
7.14 We expect these proposals to reduce the reporting burden on some firms.
They should reduce the time and resource firms spend preparing their annual value measures submissions, particularly where they need to obtain and validate information from different parts of their business or from third parties.
7.15 We expect the costs of these proposals to be minimal. The proposed approach of
making the relevant data fields optional for 2026 and 2027 data should avoid unnecessary systems changes, both for firms and for us, ahead of any wider changes we may make to the value measures rules and guidance. We do not expect firms to incur material one-off or ongoing costs because of these changes. However, some firms may incur some minimal systems costs to make the changes. There is a risk that if we consult on further changes in the future, firms may need two separate change processes. In practice, we expect most firms to stop reporting the relevant fields for the 2026 data in 2027, which indicates that the costs of making these minor changes separately would be low.
7.16 Overall, we consider that the expected benefits of the proposals, in the form of
lower reporting costs for firms, would outweigh the expected costs. The proposals should reduce unnecessary reporting burden while maintaining the usefulness of the published value measures data for us, firms and other stakeholders. As the proposals are deregulatory, targeted and expected to have minimal impact, we consider that a detailed, quantified CBA would be disproportionate. Impact on mutuals
7.17 We have determined that the impact on mutual societies will not be materially different
to firms of alternative structures. We have engaged with mutual societies as part of our ongoing engagement, including our firm survey and industry working group. Compatibility Statement
7.18 When consulting on new rules, we are required by section 138I(2) of FSMA to explain why
we believe that making the proposed rules is consistent with our strategic objective, advances one or more of our operational objectives and (so far as reasonably possible) the secondary international competitiveness and growth objective. Further, we must promote effective competition when advancing our other operational objectives (section 1B(4) of FSMA), and have regard to the regulatory principles in section 3B of FSMA and the importance of taking action intended to minimise financial crime (section 1B(5)(b) of FSMA). We are also required to have regard to the principles in the Legislative and Regulatory Reform Act 2006, the Regulators’ Compliance Code and the Treasury’s recommendations on economic policy (section 1JA of FSMA).
7.19 We are satisfied that the proposed amendments are compatible with our objectives
and other legal obligations. We have had regard to the remit letter from the Chancellor of the Exchequer to the FCA on 14 November 2024. The amendments advance our operational objectives of securing an appropriate degree of consumer protection and promoting effective competition in the interests of consumers. We are satisfied that reducing firm burden is proportionate to maintaining consumer protection. We are also satisfied that the proposed amendments are compatible with the FCA’s secondary international competitiveness and growth objective, through simplifying reporting requirements, which will result in lower costs to firms, making the UK market more attractive for international firms to operate in.
7.20 Our proposals demonstrate proper regard to the regulatory principles in s3B of FSMA (as
amended by the Financial Services and Markets Act 2023) and the importance of taking action intended to minimise financial crime (s1B(5)(b) of FSMA).
7.21 In developing this consultation, we have considered the environmental, social and
governance implications of our proposals and our duty under s.1B(5) and 3B(c) of FSMA 2000 to have regard to contributing towards the Secretary of State achieving compliance with the net-zero emissions target under section 1 of the Climate Change Act 2008 and environmental targets under section 5 of the Environment Act 2021. 15. Our proposals do not have an impact on these targets. We will keep this issue under review during the course of the consultation period and when making the final rules. In the meantime, we welcome input to this consultation on this. Equality and Diversity
7.22 We have considered the equality and diversity issues that may arise from the proposed
amendments. We have not identified any adverse impact that the proposals in this
chapter would have on any of the groups with protected characteristics under the
Equality Act 2010 (i.e. age, disability, sex, marriage or civil partnership, pregnancy and maternity, race, religion and belief, sexual orientation and gender reassignment). In Northern Ireland, the Equality Act is not enacted but other anti-discrimination legislation applies.
7.23 We will continue to consider the equality and diversity implications of the proposals
during the consultation period and will revisit them when publishing the final rules. In the meantime, we welcome comments on any equality and diversity considerations respondents believe may arise.
Chapter 8
Next steps
8.1 We are considering how we can address issues set out in this paper and improve
value measures. Our focus is on whether changes could improve the consistency and usefulness of the data, and support better insight into consumer outcomes. We will also consider how the data may need to evolve to remain useful and support competition as the market changes. This includes considering the increasing use of AI by consumers to understand insurance products and make financial decisions.
8.2 We are already engaging with industry through our working group to establish views and
explore practical solutions. We will also continue to engage with other stakeholders, including consumer organisations, to understand their data needs and barriers to using the published value measures data. Where we identify changes, we expect to consult in the first half of 2027.
8.3 Alongside this review, we are consulting on minor changes to the value measures
reporting rules. The consultation on minor changes closes on 9 October 2026.
8.4 We will continue to monitor value measures data as part of our supervision of the GI
market. Where the data, together with wider supervisory and market information, indicates potential poor value, claims handling issues or other consumer harms, we will consider the need for further action.
Annex 1
Abbreviations used in this paper
Abbreviation Description
AI Artificial Intelligence
CP Consultation paper
CBA Cost Benefit Analysis
FCA Financial Conduct Authority
FLS Financial Lives survey
FOS Financial Ombudsman Service
FSMA Financial Services and Markets Act 2000 GAP Guaranteed asset protection GI General Insurance PCWs Price Comparison Websites PROD Product Intervention and Product Governance sourcebook
Annex 2
List of questions
Question 1: Do you agree with our proposal to remove the requirement for firms to report the ‘amount that the top 2% of claim pay-outs are above’ metric? Question 2: Do you agree with our proposal to remove the requirement for firms to report the names of their 5 largest distribution arrangements for each product? Question 3: Do you agree with our proposed implementation approach, as outlined in Figure 6?
Appendix 1
Draft Handbook text
FCA 202X/YY
Value Measures Reporting (Amendment) Instrument 2026 Powers exercised A. The Financial Conduct Authority (‘the FCA’) makes this instrument in the exercise of the following powers and related provisions in the Financial Services and Markets Act 2000 (‘the Act’):
(1) section 137A (The FCA’s general rules);
(2) section 137T (General supplementary powers); and (3) section 139A (Power of the FCA to give guidance). B. The rule-making powers listed above are specified for the purposes of section 138G(2) (Rule-making instruments) of the Act. Commencement
C. This instrument comes into force on [date].
Amendments to the Handbook
D. The Supervision manual (SUP) is amended in accordance with the
Annex to this instrument.
Instructions and notes
E. In the Annex to this instrument, the instructions (indicated by ‘Instruction:’) set out the nature of the amendments being made to the legislative text. The notes (indicated by ‘Editor’s note:’) are included for the convenience of readers, but do not form part of the legislative text. Citation F. This instrument may be cited as the Value Measures Reporting (Amendment) Instrument 2026. By order of the Board [date]
FCA 202X/YY
Annex
Amendments to the Supervision manual (SUP)
Instruction: In this Annex, underlining indicates new text and striking through indicates deleted text. SUP 16 Reporting requirements … SUP 16.27 General insurance value measures reporting … Definitions SUP 16.27.6 | R In this section and SUP 16 Annex 48R, SUP 16 Annex 48AR and SUP 16
Annex 48BG:
…
“distribution arrangement” means in relation to the relevant product, each distribution arrangement through which the product is sold, as identified by the consumer facing firm or brand. … … Content of the report and value measures data SUP 16.27.10 | R A value measures report must contain value measures data set out in SUP 16.27.11R as follows:
(1) the data must be completed in respect of each of the products set out in SUP 16 Annex 48R; and
FCA 202X/YY
(2) the data must only be included in relation to each product within the scope of SUP 16.27 where both of the following criteria have been met in respect of that product in the relevant reporting period:
(a) total gross retail premiums (written) exceed £400,000; and (b) more than 3,000 policies involving the firm in the manner set out in column 2 of SUP 16.27.8R are in force. SUP 16.27.11 | R The value measures data is:
...
(11) the amount that the top 2% of claim pay-outs are above; [deleted] (12) the names of the five largest distribution arrangements; [deleted] … Format and method of submission and format SUP 16.27.13 | R A value measures report must be completed using the form and format set out in SUP 16 Annex 48AR, using the notes for completion in SUP 16
Annex 48BG.
…
SUP 16 Annex 48AR Value measures report form (REP019) SUP 16 Annex 48AR Value measures report form (REP019) Editor’s note: insert link
FCA 202X/YY
REP019-Value measures report
1 Reporting period covered by this report
2 Is this the first report or restatement?
3 Reporting Firm
Please confirm that the reporting firm understands that the FCA produces and publishes 4 guidance that contains the value measures data information that the firm submitted to the FCA Please confirm that the reporting firm has informed any other firm to whom the relevant value measures information data relate that the FCA publishes the guidance Product category Addon or standalone or all Distribution arrangement Number of policy sales to UK consumers Total retail premiums (written) Number of claims registered Average number of policies in force Claims frequency Number of claims where all or
part of
the claim has been accepted and a pay-out has been made (and the claim is closed at the yearend) Number of claims that have been rejected in the year Claims acceptance rate Total claims pay-out cost (for claims where all or
part of
the claim has been accepted and a pay-out has been made and the claim is closed at the yearend) Average claims pay-out The amount that the top 2% of claim payouts are above Number of claim walkaways Number of claims complaints Claims complaints as a % of claims Number £ Number Number % Number Number % £ £ £ Number Number % After the event legal expenses All Names of five largest distribution arrangements Alloy wheel insurance Addon Names of five largest distribution arrangements Alloy wheel insurance Standalone Names of five largest distribution arrangements Before the event legal expenses - home All Names of five largest distribution arrangements Before the event legal expenses - motor All Names of five largest distribution arrangements Before the event legal expenses - other All Names of five largest distribution arrangements Year ended 31/12/XXXX FRN Number
FCA 202X/YY
Page
Dental cover
All Names of five largest distribution arrangements Excess protection (for motor insurance) Add - on Names of five largest distribution arrangements Excess protection (for motor insurance) Stand - alone Names of five largest distribution arrangements Extended warranty - electrical goods Add - on Names of five largest distribution arrangements Extended warranty - electrical goods Stand - alone Name of five largest distribution arrangements Extended warranty - furniture Add - on Names of five largest distribution arrangements Extended warranty - furniture Stand - alone Names of five largest distribution arrangements Extended warranty - motor Add - on Names of five largest distribution arrangements Extended warranty - motor Stand - alone Names of five largest distribution arrangements Gadget (including mobile phone) Add - on Names of five largest distribution arrangements Gadget (including mobile phone) Stand - alone Names of five largest distribution arrangements GAP insurance Add - on Names of five largest distribution arrangements GAP insurance Stand - alone Names of five largest distribution arrangements Healthcare cash plan All Names of five largest distribution arrangements Home - buildings only All Names of five largest distribution arrangements Home - contents only All Names of five largest distribution arrangements Home (buildings and contents combined) All Names of five largest distribution arrangements
FCA 202X/YY
Page
Home emergency
Add
FCA 202X/YY
Page
Ticket cancellation insurance
All Names of five largest distribution arrangements Travel - Annual European All Names of five largest distribution arrangements Travel - Annual Worldwide All Names of five largest distribution arrangements Travel - single trip Add - on Names of five largest distribution arrangements Travel - single trip Stand - alone Names of five largest distribution arrangements Tyre Cover Add - on Names of five largest distribution arrangements Tyre Cover Stand - alone Names of five largest distribution arrangements Vehicle breakdown Add - on Names of five largest distribution arrangements Vehicle breakdown Stand - alone Names of five largest distribution arrangements Vehicle cosmetic insurance Add - on Names of five largest distribution arrangements Vehicle cosmetic insurance Stand - alone Names of five largest distribution arrangements Vehicle misfuelling insurance Add - on Names of five largest distribution arrangements Vehicle misfuelling insurance Stand - alone Names of five largest distribution arrangements Vehicle pothole insurance Add - on Names of five largest distribution arrangements Vehicle pothole insurance Stand - alone Names of five largest distribution arrangements Wedding and party insurance All Names of five largest distribution arrangements
FCA 202X/YY
SUP 16 Annex 48BG Notes on completing the value measures report form (REP019) SUP 16 Annex 48B | G Proforma column Proforma Guidance … N Top 2% of claims Firms should report the amount that the top 2% of claim pay-outs are above in the reporting period. For example, if you have 100 claims then the 2% column would be the total claim payout cost for the claim accepted with the 2nd highest claim. For all legal expenses and vehicle breakdown products, firms are not required to report data for the top 2% of claims. … SUP TP 1 Transitional provisions SUP TP 1.1 Transitional provisions applying to the Supervision manual only Definitions for these transitional provisions, additional to those in the Glossary, are provided at paragraph 16 of the table. SUP TP 1.2
FCA 202X/YY
(1) (2) Material to which the transitional provision applies (3) (4) Transitional provision (5) Transitional provision:
dates in force
(6)
Handbook provision:
coming into force
…
20 …
20A SUP
16.27.6R,
SUP
16.27.11R,
SUP 16 Annex
48AR and
SUP 16 Annex
48BG
R When firms provide the value measures data in the format set out in SUP 16
Annex 48AR in
respect of any of the products set out in SUP 16
Annex 48R for
the reporting periods 1 January
2026 to 31
December 2026, and 1 January
2027 to 31
December 2027, the following data may be included for each product:
(1) the amount that the top 2% of claim pay-outs are above as required in SUP 16.27.11R(11) as supplemented by column N of SUP From [Editor’s note: insert date] to 31 December [Editor’s note: insert date]
FCA 202X/YY
16 Annex 48BG prior to [Editor’s note: insert commencement date of this instrument]; and (2) the names of the 5 largest distribution arrangements, as defined in SUP 16.27.6R, and as required in SUP 16.27.11R(12), prior to [Editor’s note: insert commencement date of this instrument]. … …
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