Consultation · FCA · 17 May 2021
The Financial Conduct Authority and The Pensions Regulator issued a joint Call for Input to gather views on enhancing consumer engagement and decision-making in the pensions market. The document identifies key harms such as poor engagement, retention in underperforming products, and susceptibility to scams, driven by behavioral biases and structural inequalities. It seeks feedback on regulatory interventions to support savers through the accumulation and access stages of their pension journey.
Call for Input: Pensions consumer journey
May 2021
Financial Conduct Authority
Call for Input: Pensions consumer journey
Contents
Contents
1 Call for Input: Pensions consumer journey 3 2 Introduction 4 3 Stages of the pensions consumer journey 6 4 Drivers of harm in the consumer journey 9 5 What else can be done to enhance engagement and support consumer decision making? 14 6 Next steps 17
Annex 1
List of questions 18
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Chapter 1
Financial Conduct Authority
Call for Input: Pensions consumer journey
1 Call for Input: Pensions consumer journey
1.1 This is a joint Call for Input by the FCA and TPR. We are inviting views on what else we
can do to help engage consumers so that they can make informed decisions that lead to better pension saving outcomes. Who this applies to
1.2 This Call for Input will be of interest to:
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Call for Input: Pensions consumer journey
2 Introduction
2.1 The pensions and retirement income markets have changed significantly since 2012.
Automatic enrolment (AE) fundamentally changed the way many people save into their pension and the Pension Freedoms now give consumers more choice when they access their pension savings. There has also been a shift away from defined benefit (DB) schemes towards saving into defined contribution (DC) schemes, transferring the risk and much of the responsibility for retirement outcomes onto the consumer.
2.2 However, AE statistics show that consumers struggle to engage with their pensions.
Most new pension savers under AE:
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Call for Input: Pensions consumer journey
2.8 The Money and Pension Service’s (MaPS) UK Strategy for Financial Wellbeing sets out
an ambition to improve financial wellbeing and understanding of pensions. The FCA and TPR will continue to support MaPS to help that ambition become reality.
2.9 In line with our respective remits, our actions have focused on the firms and trustees
we regulate, because we do not regulate consumer behaviour. However, in a world where pension savers’ decision-making, or lack of it, has such a key role in outcomes, we are publishing this consumer behaviour-focused Call for Input (CFI) to explore what else we can do to help support people in their choices.
2.10 Consumer behaviour can have a significant impact on the pension outcome. We
want to understand how we can help at key points in the consumer journey to improve pension outcomes. This includes identifying the best points at which to offer consumers support, knowing who is best placed to provide support and how this can be done. This is a topic that we, our partners and the industry have grappled with for many years. Through this CFI we hope to refresh our understanding, invite challenge to our thinking and gather views and data to help inform policy making in the months and years ahead. We will use the feedback received to consider and target future regulatory interventions in areas that benefit consumers the most.
2.11 This CFI complements wider work by the FCA to help make the consumer investment
market work well for investors and to protect the most vulnerable consumers.
2.12 It also follows on from the launch of TPR’s Corporate Strategy which puts savers at the
heart of all that TPR does and looks to rebalance its focus evenly across both DB and DC pensions.
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Call for Input: Pensions consumer journey
3 Stages of the pensions consumer journey
3.1 The pensions consumer journey is made up of the decisions consumers make and the
touchpoints they have with their pension savings, from starting to save in a pension to retirement. This includes decisions around:
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Call for Input: Pensions consumer journey
Figure 1.1 A simplified estimation of the relative reliance that different generations and
income groups are likely to place on DB, DC, the state pension, and other long-term savings (LTS). This shows that younger and lower income savers increasingly rely on DC pensions for their retirement income
3.7 The FCA’s Intergenerational Differences work explored how consumers’ expectations of
financial service change over time. “Baby Boomers”, “Generation X” and “Millennials” often lead significantly different lives, have different expectations and different resources. As a result, their pension provision is also likely to differ, potentially substantially as outlined in TPR’s Corporate Strategy. The work identified areas where financial services can act to better meet intergenerational financial circumstances and needs.
3.8 Savers are likely to have multiple jobs, leading to the creation of multiple pension
pots in their lifetimes. This may mean that savers are faced with lots of different communications from providers, adding a further level of complexity. Some of the pots will be small and consumers may lose track of their pots, with pension providers not necessarily equipped to identify all the pots held by individual consumers.
3.9 People have more choice about how they access their pension savings due to
increased longevity and flexible working patterns and because of this and multiple pots the later stages of the pensions journey may start to overlap.
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Call for Input: Pensions consumer journey
Current touchpoints and communications
3.10 Firms and schemes are required to provide several important communications at key
points in the pensions journey, with the number of disclosures that must be provided increasing as consumers approach retirement. Starting up Accumulating Approaching retirement Accessing pension Decumulating
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Call for Input: Pensions consumer journey
4 Drivers of harm in the consumer journey
Overarching harm
4.1 We think the key risks to consumers are that they:
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Call for Input: Pensions consumer journey
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Call for Input: Pensions consumer journey
4.8 All these factors could lead to a lack of engagement with pensions.
Q3: Have we identified the main behavioural biases which influence saver engagement with pensions? If not, what others are there? Structural issues
4.9 Structural issues within society can have an effect on good pensions outcomes.
These include:
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Call for Input: Pensions consumer journey
Gender
4.15 There is a large gender income gap in the UK which is reflected in a gender gap in
pensions. The FCA’s analysis of Wave 6 of the Wealth and Assets survey data shows the median pension wealth for men peaks at £260,000, while the peak for women is £90,000.
4.16 Academic research has attributed this gap to women being currently more likely to:
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Call for Input: Pensions consumer journey
Barriers to engagement
4.23 Alongside behavioural biases and structural issues, there are further barriers to driving
engagement with pensions and facilitating choice. We focus on 3 key barriers. Low understanding of pensions
4.24 Pensions knowledge, and financial capability, are low. Less than half (45%) of people
aged 18–64 said they knew enough about pensions to make decisions for retirement. Savers also struggle to accurately assess the cost and risk of different investment options. Attractive framing of investments can mean consumers fail to assess the costs accurately, with FCA research showing that consumers start to doubt the accuracy of financial promotions when the promised annual return is about 30% or more, a topic which is explored in the FCA’s call for input on the consumer investment market. Difficulty in moving products or changing contributions easily
4.25 AE savers do not have a choice about which scheme they save into. That choice
is made by their employer, who selects an occupational pension scheme for their employees. With a private pension, the choice is the consumer’s alone. When moving employment, or changing employment type, savers in occupational schemes will, by default, be in a new pension scheme, often even if the new employer is within the same scheme as the previous one. This has led to a rise in many small pots which is an issue a government working group has outlined proposals to address.
4.26 AE gives savers flexibility to reduce or increase their contributions, if the pension
scheme rules or governing contractual arrangements enable this. However, the number of times this can happen in a year can be restricted for administrative reasons. And for those with a private pension, there is a perceived ‘hassle factor’ in changing direct debits to change the level of contributions. Getting a holistic view of pension saving
4.27 AE was designed to harness inertia to bring savers into the pensions system.
However, given the purpose of pension savings and the tax relief received, they cannot be accessed before age 55, without incurring a large tax bill, except in certain circumstances. Given the long-term nature of pension savings – often in a system that straddles paper and digital mediums – understanding and engaging with a consolidated picture of individual pension savings, can be a challenge for consumers. Pensions Dashboards will be important in addressing this issue, providing a single place for consumers to view their pensions. Q5: Are there other barriers to engagement that we have not identified? Are there solutions to the barriers to engagement that regulators, industry or others should consider?
Chapter 5
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Call for Input: Pensions consumer journey
5 What else can be done to enhance engagement and support consumer decision making?
5.1 In this section we ask what more we, as regulators, can do to facilitate improvements
to the consumer pensions journey and help consumers to engage appropriately. This could be through harnessing behavioural biases and values, embracing innovation, or engaging employers to provide more support to employees or the regulatory environment. Harnessing behavioural insights and values
5.2 Behavioural biases are used to drive engagement or improve outcomes in pensions.
One example from the USA is Save More Tomorrow (SMarT) which uses the present bias to increase contributions. When an employee signs up to the programme, their pension contributions are tied to their salary. When they receive a salary increase their pension contributions also increase. This means that the employee does not experience a decrease in take-home earnings even as the proportion of salary paid into pension contributions increases.
5.3 The FCA’s Intergenerational Differences work showed that different generations will
have different financial needs and expectations and considered how financial services can act to meet these needs. Some evidence shows that consumers are interested in making investment and purchasing decisions consistent with their values around environmental, social and governance (ESG) issues. This interest in ESG issues is linked to increased engagement with pensions as consumers, particularly Millennials, become more concerned about the nature of assets that their retirement saving are invested in. Better alignment with the specific needs and values of savers from different generations could lead to increased consumer engagement with pensions. Pension providers collect metrics for example through monitoring consumer queries or through frequently searched terms on their websites and also undertake consumer research. By understanding who is engaging, what they are engaging about and how they are doing so, pension providers can take action to improve pension outcomes. Q6: What data do you use to monitor and improve engagement by different cohorts of consumers? How can we encourage the pensions industry to use behavioural insights and values to engage consumers? Embracing technology and innovation
5.4 Technology is driving engagement across many industries, including financial markets.
Within the banking sector, we have seen app-based, smart phone-only challenger banks disrupt the market and the emergence of open banking.
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Call for Input: Pensions consumer journey
5.5 Open finance, building on open banking could help facilitate further transformative
innovations in the pensions industry and bring some of the ideas developed in the TechSprint to fruition.
5.6 The Pensions Dashboards initiative harnesses technology in a way which could increase
engagement with pensions. Through Dashboards, consumers will be able to access information about all of their pension savings in a single place, at a time of their choosing. It could help savers reconnect with lost pots and consider retirement needs and options with support, where desired, from regulated advice or independent guidance. Other innovations to drive engagement which straddle both the pensions and long-term savings landscape include the ongoing Nest Insight sidecar savings project. Q7: What lessons from other industries could the pensions market use to drive the use of technology as an engagement tool and what would stakeholders find useful for regulators to do to facilitate innovation, for example creating a panel or additional TechSprints? Engaging employers and firms
5.7 Employers may have some insight into the financial needs and capabilities of their
staff and can gain further insights about their employees’ approach to pension saving via surveys, and certain employee data available to them. This can put them in a good position to encourage employees to engage with their pension, for example, when they reach life ‘milestones’. Employees also look to their employers for guidance:
more than half are interested in receiving support from their employers about financial issues. However, employers may not feel confident to provide this support, perhaps because of their own lack of knowledge or due to legislative boundaries that prevent them from giving advice, or arranging financial transactions (beyond specific exemptions for enrolment in a workplace pension).
5.8 Like employers, financial services firms may also be in a position to encourage savers
to engage with their pensions and provide guidance on how they can achieve their retirement goals. However, as noted in the FCA’s Consumer Investments Call for Input (September 2020), growth in the provision of guidance by firms is slow. We are told this is often because firms are worried about any costs and liabilities if, in practice, their approach to guidance does more than give guidance and amounts to providing a personal recommendation.
5.9 In workplace schemes, employers select the pension scheme into which their
employees save. That selection will impact the choices savers can make about their pensions, including fund types, and the support employers provide savers across the journey. We are interested in hearing views on whether employers are supported in this decision sufficiently. This is alongside the joint work we are doing to establish a consistent framework for value for money assessments across DC pensions and the protections already in place which include the charge cap and master trust authorisation process which help maximise pensions savings. Q8: What guidance and support do employers need when picking a workplace pension for their employees and is more required?
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Call for Input: Pensions consumer journey
Q9: What help do employers and firms need to be able to give appropriate support to members and how can we encourage employers to share appropriate Money and Pension Service guidance? The right regulatory environment
5.10 Savers can be in either a contract or trust-based pension, which are regulated by
the FCA and TPR respectively. These come with different regulatory requirements and sometimes present different options to the saver. For example, in trust-based schemes, trustees can take action to move the whole trust to a better product, while insurer-based (contract-based) pensions require an individual to take action, which may increase the risk of inactive members remaining in unsuitable products. However, the saver is unlikely to know, or care which regulatory remit they fall under. Regardless of the regulatory remit, we want consumers to achieve similar outcomes from their savings, even if sometimes that is delivered through different interventions. Q10: Are there areas of regulatory overlap between TPR and FCA causing problems for the consumer journey? If so, what would mitigate these?
Chapter 6
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Call for Input: Pensions consumer journey
6 Next steps
6.1 Regulators do not exist just to enforce rules or take action when things go wrong.
Regulators can also help prevent things going wrong by facilitating choice, ensuring that firms provide better value to consumers and making sure that people and businesses are empowered to make well-informed decisions.
6.2 That’s why improving consumer understanding and decision-making are key pillars
of the joint FCA-TPR regulatory strategy. We want savers to make the best decisions about their retirement savings, in a system that works efficiently.
6.3 Understanding and identifying the factors that influence the pensions consumer
journey and how we as regulators, and others across the sector, can drive improvements is complex.
6.4 Your feedback, answers and supporting data to the questions posed in this CFI will help
us to determine whether we have identified the right areas to explore further and will inform regulatory interventions and actions in the years to come.
Annex 1
Financial Conduct Authority
Call for Input: Pensions consumer journey
Annex 1
List of questions
Q1: Is this understanding of the consumer journey an appropriate foundation for regulatory policy making? If not, what other elements of the journey should we be considering and how might the changing nature of retirement and working patterns in the future shape the support required? Q2: Have we identified the correct overarching harms in the consumer journey? If not, what others are there? Q3: Have we identified the main behavioural biases which influence saver engagement with pensions? If not, what others are there? Q4: Have we identified the right structural issues impacting pensions and do others also have a material impact? How can the pension consumer journey be improved to address poor outcomes caused by structural issues? Q5: Are there other barriers to engagement that we have not identified? Are there solutions to the barriers to engagement that regulators, industry or others should consider? Q6: What data do you use to monitor and improve engagement by different cohorts of consumers? How can we encourage the pensions industry to use behavioural insights and biases to engage consumers? Q7: What learnings from other industries could the pensions market use to drive the use of technology as an engagement tool and what would stakeholders find useful for regulators to do to facilitate innovation, for example creating a panel or additional TechSprints? Q8: What guidance and support do employers need when picking a workplace pension for their employees and is more required? Q9: What help do employers and firms need to be able to give appropriate support to members and how can we encourage employers to share appropriate Money and Pension Service guidance? Q10: Are there areas of regulatory overlap between TPR and FCA causing problems for the consumer journey? If so, what would mitigate these?
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