Guidelines for National Payment Switch Bangladesh (NPSB) Logo

Guidelines for National
Payment Switch Bangladesh
(NPSB) Logo
Version–1.0

Bangladesh National Payments Switch Logo Guidelines Version 1.0 Page 1 of 4 Introduction:
Bangladesh Bank has introduced National Payment Switch Bangladesh (NPSB) in order to facilitate card based interbank electronic payments originating from different electronic delivery channels like Automated Teller Machines (ATM), Point of Sales (POS), Internet Banking, Mobile Devices based Banking etc. The main objective of NPSB is to create a common electronic platform to facilitate the expansion of the electronic retail payment networks substantially and promote e￾commerce throughout the country. NPSB Logo:
The NPSB logo is a registered trademark of Bangladesh Bank. This logo is more than just a corporate identity; it is a service mark for interbank electronic retail payment systems. It represents the brand which is commonly exposed to the service and excellence that the corporate entity wishes to be associated with. Therefore, the NPSB identity has the singular objective of representing a unique competency that is proprietary to Bangladesh Bank. Description of the Logo:
The logo is based on the short form of National Payment Switch Bangladesh (NPSB), which is a calligraphic design. In the beginning it has three strokes (Green, Red, Golden), where green and red representing the Bangladesh which is taken from the national flag and the Golden representing the wealth. Colour Code:
Green stroke : C 100, M 100, Y 0, K 0
Red stroke : C 0, M 98, Y 100, K 0
Golden stroke : C 0, M 20, Y 60, K 20
Letter N : C 40, M 40, Y 0, K 60
Letter P : C 60, M 60, Y 0, K 0
Letter S : C 100, M 100, Y 0, K 0
Letter B : C 0, M 0, Y 0, K 60
The colour code of the logo should be followed by Given CMYK instruction.

Bangladesh National Payments Switch Logo Guidelines Version 1.0 Page 2 of 4 Logo Size:
Height : Width :: 1.0 : 1.972
Orientation of outer line is rounded rectangular and the ratio is 1.0:1.972. Ratio of logo cannot be changed and stretched from any side. The logo can be scaled up or down to suit each application but its proportions must always remain constant. Area of Non-Interference:
The area indicates the space that must be free of imagery, text, graphic elements etc. To maximize its impact and legibility, the logo requires the free space around it at all times. The area is equivalent to the height of the letters ‘NPSB’ as the diagram below illustrates. The minimum size of the area of noninterference should not be less than 4 mm. Logo in Background:
Whenever possible, use the logo in its full corporate colours on a white background adhering to the ‘area of noninterference’ rule. However, if it is necessary for the logo to appear on a colour background, for aesthetic reasons, the logo may be used in the manner shown below without requiring an ‘area of noninterference’.

Bangladesh National Payments Switch Logo Guidelines Version 1.0 Page 3 of 4 Usage of the NPSB logo:
The NPSB logo is designated for all domestic card payment transactions in Bangladesh. The logo may not be used without prior completion of the NPSB membership process and the member being accepted. This provision applies, without limitation, to:

• Use the NPSB logo in advertising and promotional pieces
• Show the logo on cards (subject to the card design being approved for NPSB
  use by BB) in the front side.
• Show the logo on ATMs, Kiosks and Digital display.
• Show the logo on POS terminals
• Show the logo on QR display.
• When displaying the logo mark next to other company logos, do not make it
  smaller than the other logos.
  Terms & Conditions:
  Only affiliate merchants authorized by acquiring bank may use the logo mark. Such merchants are strictly forbidden from giving, loaning, selling or otherwise disposing of the logo mark to a third party or from duplicating the logo mark. Unauthorized persons may not receive, rent, use or duplicate the logo or copy thereof. Any use of the NPSB logo must not degrade, devalue or denigrate the NPSB branding. It must comply with the applicable operating rules, applicable policies, usage and artwork standards as may be published by BB from time to time. The right to use the NPSB logo and branding cannot be sublicensed or assigned

Bangladesh National Payments Switch Logo Guidelines Version 1.0 Page 4 of 4 whether by sale, consolidation merger, amalgamation, operation of law or otherwise, except with the written permission of BB. However, do ensure the proportion of the logo such as height/width ratio design, colour, text etc is correct when applied on such an item. Misuse of the NPSB logo:
Each member must inform BB promptly, whenever any misuse of the NPSB logo or branding is discovered, or about any attempt to copy or infringe the NPSB logo and branding or any portion thereof. Members shall abide by the BB instructions as to correction of anything or to stop any act if, in the opinion of the BB, it constitutes misuse of the logo. Display of the NPSB logo:
Each member must display the NPSB logo in accordance with the rules, all applicable policies, and all reproduction, usage, and artwork standards. A Member must not advertise or display the NPSB logo in a false, deceptive or misleading manner. All advertisement and signage used by the member with respect to the NPSB logo must comply with all applicable laws, regulations and rules. Display on cards:
The NPSB logo will be placed on all debit cards issued in Bangladesh in combination with other regional and/or international service marks. All cards issued in Bangladesh and bearing the NPSB logo will be treated as domestic cards with local clearing and settlement of transactions at the level of NPSB. Display at Acquiring Channels:
The NPSB logo must appear on the Acquiring Channel (i.e. ATM, Kiosks, POS terminal, QR display etc.) and must be applied in such a way that cardholders can immediately recognize that the device provides NPSB acquiring services. The acquiring member is also eligible to put the NPSB logo on the POS terminal, provided that it is clear to the cardholder that the POS terminal is equally treating all cards with NPSB logo, as domestic transactions.