Rule · SEBI · 17 Feb 2025
The Securities and Exchange Board of India (SEBI) has mandated that all Investment Advisers incorporate standardized Most Important Terms and Conditions (MITC) into their advisory agreements to protect investor interests. The circular requires advisers to inform existing clients of these terms by June 30, 2025, while new agreements must include the MITC and obtain client consent immediately. The standardized terms prohibit guaranteed returns, restrict fee structures for individual clients, mandate risk profiling, and establish a clear grievance redressal mechanism.
भारतीय Ůितभूित और िविनमय बोडŊ
Securities and Exchange Board of India
CIRCULAR
SEBI/HO/MIRSD/MIRSD-PoD/P/CIR/2025/19 February 17, 2025 To, All Investment Advisers Investment Adviser Administration and Supervisory Body (IAASB) Madam / Sir, Sub: Most Important Terms and Conditions (MITC) for Investment Advisers
1. In terms of Regulation 19(1) (d) of the SEBI (Investment Advisers) Regulations, 2013 (‘IA
Regulations’), an Investment Adviser (‘IA’) is required to enter into an investment advisory agreement with its client. SEBI, vide Circular no. SEBI/HO/MIRSD/MIRSD-PoD1/P/CIR/2025/003 dated January 08, 2025 has inter alia specified that the investment advisory agreement shall also include the Most Important Terms and Conditions (‘MITC’) to be disclosed by IA and the same shall be standardized by Industry Standards Forum (‘ISF’) in consultation with IAASB and SEBI.
2. In view of the above, the MITC for the services of IAs, as standardized by the ISF for
Investment Advisers in consultation with IAASB and SEBI is placed at Annexure A. 3. For existing clients, the MITC shall be informed by the IAs to the clients via email or any other suitable mode of communication (which can be preserved) by June 30, 2025. For investment advisory agreements entered by IA with clients after the date of this circular, IAs shall incorporate the MITC into the investment advisory agreement and shall disclose and take consent from clients in the manner specified in the Clause 2 (xi) of the SEBI Circular no. SEBI/HO/MIRSD/ MIRSD-PoD-1/P/CIR/2025/003 dated January 08, 2025.
4. The provisions of this circular shall come into force with immediate effect.
5. This circular is issued in exercise of powers conferred under Section 11(1) of the Securities
and Exchange Board of India Act, 1992 read with Regulation 19 (1) (d) of the IA
भारतीय Ůितभूित और िविनमय बोडŊ
Securities and Exchange Board of India
Regulations to protect the interests of investors in securities market and to promote the development of, and to regulate the securities markets.
6. This circular is available on SEBI website at www.sebi.gov.in under the category: ‘Legal
→ Circulars
Yours faithfully,
Aradhana Verma
General Manager
Tel. No. 022-26449633 aradhanad@sebi.gov.in
भारतीय Ůितभूित और िविनमय बोडŊ
Securities and Exchange Board of India
Annexure A
Most Important Terms and Conditions (MITC)
[Forming part of the Investment Advisory Agreement]
भारतीय Ůितभूित और िविनमय बोडŊ
Securities and Exchange Board of India
9. The IA is expected to know the client’s financial details for providing services. Hence,
the client is required to share the financial information (e.g. income, existing investments, liabilities, etc.) with the IA.
10. The IA is required to carry out the client’s risk profiling and suitability analysis before
providing services and thereafter on an ongoing basis. The services provided will be in line with the assessed risk profile. IA shall also communicate the assessed risk profile to the client.
11. As part of conflict of interest management, the client or the client’s family members will
not be provided any distribution services by IA or any of its group entity/ family members. IA shall, wherever available, advice direct plans (non-commission based) of products only. The IA shall endeavor to promptly inform the client of any conflict of interest that may affect the services being rendered to the client.
12. For any grievances,
Step 1: The client should first contact the IA using the details on its website or following contact details:
(IA to Provide details as per ‘Grievance Redressal / Escalation Matrix’) Step 2 : If the resolution provided by IA is unsatisfactory, the client can lodge grievances through SEBI’s SCORES platform at www.scores.sebi.gov.in Step 3: If the client remains dissatisfied with the outcome of the SCORES complaint, the client may consider the Online Dispute Resolution (ODR) through the Smart ODR portal at https://smartodr.in
13. The SEBI registration, enlistment with IAASB, and NISM certification do not guarantee
the performance of IA or assure returns to the client.
14. Clients are required to keep contact details, including email id and mobile number/s
updated with the IA at all times.
15. The IA shall never ask for the client’s login credentials and OTPs for the client’s Trading
Account, Demat Account and Bank Account. Never share such information with anyone including IA.
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“This circular is issued in exercise of powers conferred under Section 11(1) of the Securities and Exchange Board of India Act, 1992”
“In terms of Regulation 19(1) (d) of the SEBI (Investment Advisers) Regulations, 2013”
“SEBI, vide Circular no. SEBI/HO/MIRSD/MIRSD-PoD-1/P/CIR/2025/003 dated January 08, 2025 has inter alia specified that the investment advisory agreement shall also include the Most Important Terms and Conditions”
“Reference: Circular no. SEBI/HO/MIRSD/MIRSD-PoD/P/CIR/2025/19 dated February 17, 2025”
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