Notice No. 4/2025

Bank of Portugal Notice
No. 4/2025
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Published in: DR, 2nd Series, Part E, No. 133, of 14/07/2025 Mod. 99999910/T – 01/14 Index Text of the Notice
Annex to the Notice
Text of the Notice
Through Notice No. 5/2024, the Bank of Portugal established the principles and rules that must be observed across the board in advertising for financial products and services subject to the supervision of the Bank of Portugal, in advertising for activities, and in institutional advertising, disseminated by credit institutions, financial companies, payment institutions and electronic money institutions, as well as by credit intermediaries and other entities authorized to carry out credit intermediation activities. With its entry into force on 1 July 2025, Bank of Portugal Notice No. 10/2008 of 22 December is repealed. For its part, Annex to Notice No. 5/2024 established, in its part I.A, a set of rules on the minimum character size to be used in different dissemination media, as well as criteria for assessing the requirement of similar prominence, to promote transparency and balance in the advertising message. With regard specifically to indoor posters for viewing outside the premises of supervised entities, it is necessary to adjust the minimum character size provided for in the aforementioned Annex to the Notice, in order to ensure that, even for posters of smaller dimensions, especially when used in advertising for credit products with more detailed mandatory information, there is a balance between the advertising message and the provision of mandatory information to banking clients. This Notice was subject to public consultation, in accordance with Article 101 of the Administrative Procedure Code, approved by Decree-Law No. 4/2015 of 7 January. In these terms, the Bank of Portugal, in the exercise of the competence conferred upon it by paragraph 4 of Article 77-C of the General Regime for Credit Institutions and Financial Companies, approved by Decree-Law No. 298/92 of 31 December, by letter c) of paragraph 1 and by paragraph 7 of Article 7 of the Legal Regime for Payment Services and Electronic Money, approved by Decree-Law No. 91/2018 of 12 November, by paragraph 2 of Article 56 and by paragraph 5 of Article 57 of the Legal Regime establishing the requirements for access to and exercise of the activity of credit intermediary and the provision of consulting services, approved by Decree-Law No. 81-C/2017 of 7 July, and by Article 2 and by paragraph 9 of Article 4 of Annex II to Law No. 35/2018 of 20 July, determines the following:

Annex to Bank of Portugal Notice No. 4/2025
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Mod. 99999910/T – 01/14
Annex to the Notice
I. A - Minimum character size
1 – For the purposes of the provisions of letter a) of paragraph 4 of Article 3 of this Notice, the following table establishes the minimum character size to be used in advertising supports in the different media for advertising dissemination.

Dissemination Medium | Support | Minimum character size --- | --- | --- Audiovisual | Television and video | 3.5% of the screen height (corresponding to 38 pixels, at FullHD 1920x1080 px resolution) Written (Printed or digital) | Press, leaflets and brochures, among others | 9 points, Arial font

Websites, banners, apps, social networks and emails, among others	12 points, Arial font
Indoor posters, for viewing inside the premises of institutions and credit intermediaries	30 points, Arial font
Indoor posters, for viewing outside the premises of institutions and credit intermediaries	40 points, Arial font
Outdoor posters of medium size equal to or less than 1.2 meters x 1.8 meters, notably of the múpi type	90 points, Arial font
Outdoor posters and other large-size supports	Size, in Arial font, corresponding to the proportion resulting from the minimum size established for outdoor posters of medium size equal to or less than 1.2 meters x 1.8 meters

2 – In the event that another font is used, the character size must be equivalent to that indicated in the table.
3 – On the internet, social networks and other digital dissemination media, the assessment of font size must be based on a zoom of 100%.
Annex rectified by Rectification Declaration No. 702/2025/2, of 31 July, published in DR, II Series, Part E, No. 146, of 31-07-2025.

Lineage: No known changes

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