Order on Land-Based Betting

Order on Land-Based Betting1)

Pursuant to Section 36, paragraph 2, Section 41, paragraph 1, and Section 60 of the Gaming Act, r. 1303 of 4 September 2020, as amended by Act r. 467 of 8 May 2024, the following is enacted:

Chapter 1
Scope of Application

Section 1. This Order applies to the offering of land-based betting, cf. Section 11 of the Gaming Act.

Paragraph 2. Licences issued pursuant to Section 11, paragraphs 3 and 4, of the Gaming Act are exempt from the provisions in Sections 2-7, 11, 15-19, Section 27, paragraph 1, Section 28, paragraph 1, Section 29, paragraph 1, and Section 30.

Chapter 2
Registration of Players

Section 2. To enter into bets with a licence holder, a player must be registered as a customer with the licence holder. By licence holder is meant a holder of a licence to offer betting.

Paragraph 2. Only natural persons may be registered as customers.

Paragraph 3. The licence holder must have knowledge of the customer in accordance with paragraphs 4-6 and Section 3.

Paragraph 4. The licence holder must obtain information about the customer's identity, including name and CPR number or other similar information, if the person does not have a CPR number. The obtained information must be confirmed with appropriate documentation. The extent of the documentation must be determined based on a risk assessment, such that the licence holder is certain that the customer is the person the customer claims to be.

Paragraph 5. The licence holder must make the registration as a customer conditional on the customer only acting on their own behalf.

Paragraph 6. If there is doubt as to whether previously obtained information about the customer's identity is sufficient, new identification must be required.

Section 3. The identification procedure must be completed in connection with the licence holder's establishment of the customer relationship and no later than before the first bet is entered into.

Chapter 3
Identification Means

Section 4. The licence holder must issue an identification means to a registered player, cf. however Section 19, paragraph 3.

Paragraph 2. The player's name and date of birth must appear on the identification means.

Paragraph 3. The identification means must not constitute a payment service or a payment instrument, cf. the Payments Act, with the exception of payments as stakes in betting using a gaming account.

Paragraph 4. The licence holder must, upon request from the player, make a statement of the player's entered bets available to the player. The statement must be divided by deposit method and must at a minimum contain deposits to the gaming account, stakes, winnings, payout method, and losses.

Paragraph 5. The request for a statement must be possible to make at all sales outlets where the licence holder offers betting.

Paragraph 6. The licence holder must not charge the player a fee due to inactivity.

Section 5. The licence holder must ensure that the use of the identification means, cf. Section 4, paragraph 1, requires an authentication based on the use of two or more elements categorized as knowledge, possession, or inherent property, which are independent, so that a breach of one element does not weaken the reliability of other elements, and are designed in such a way that the confidentiality of the authentication data is protected.

Paragraph 2. The licence holder must ensure that a player's entry into bets, prize claims, and payouts can only be made using the issued identification means, cf. Section 4, paragraph 1.

Paragraph 3. The licence holder must ensure that persons employed in contact with players, including in connection with the sale of bets, or analysis of players' gaming behavior, check that the identification means used belongs to the player in case of suspicion of unauthorized use.

1) The Order contains provisions that have been notified as drafts in accordance with Directive (EU) 2015/1535 of the European Parliament and of the Council concerning a information procedure regarding technical regulations and rules on Information Society services (codification).

Danish Official Journal A
2025 Published on 20 June 2025
11 June 2025. No. 686.
Ministry of Taxation, ref. no. 2024-6435
AN016800

Chapter 4
Storage of Identity Information etc.

Section 6. The licence holder must store the identity and control information regarding a registered player covered by this Order, cf. Chapters 2 and 3, for at least 5 years after the customer relationship has ended.

Paragraph 2. Documents and records regarding players' transactions must be stored so that they can be found collectively for at least 5 years after the transactions have been carried out.

Paragraph 3. If the licence holder's business ceases, the most recent management must ensure that identity information etc. continues to be stored in accordance with paragraphs 1 and 2.

Chapter 5
Gaming Account

Section 7. The licence holder must link a gaming account to the identification means.

Section 8. The licence holder may only receive payments to a gaming account from a payment service provider that lawfully offers services in this country pursuant to the Payments Act.

Paragraph 2. Amounts deposited by the player must be credited to the gaming account immediately after the licence holder has received the deposit.

Paragraph 3. Deposits to the gaming account must not be made from the sales outlet.

Section 9. Won winnings must be credited to the gaming account immediately.

Section 10. The licence holder must not allow transfers of money, gaming tokens, or similar between gaming accounts.

Section 11. The funds that the player has standing on the gaming account are entrusted funds, which must be held on a set-off-free account in a bank etc., which is kept separate from the licence holder's own funds, and over which only the licence holder has disposal rights. The funds from the account can only be paid out to the player and therefore may not be used to cover claims against the licence holder. The funds must be secured in the event of insolvency etc. of the licence holder.

Paragraph 2. The funds standing on the set-off-free account must at all times correspond at least to the total amount standing on the players' gaming accounts.

Chapter 6
Deposit Limits

Section 12. A player must, upon issuance of the identification means, cf. Section 4, paragraph 1, set a deposit limit, unless such has already been set in connection with the creation of an online gaming account. The player must be able to choose whether the deposit limit is daily, weekly, or monthly. The amounts on the deposit limit, with the exception of an upper deposit limit, must not be predetermined by the licence holder.

Paragraph 2. Entry into bets where payment is made at the sales outlet counts towards the deposit limit as a deposit.

Paragraph 3. A player's request to increase a previously set deposit limit may not take effect before 24 hours have passed.

Chapter 7
Information to the Player

Section 13. All information that the licence holder is obliged to make available to the player pursuant to provisions established in the Gaming Act and accompanying regulations must be available in Danish at the sales outlet. All other communication between players and the licence holder must be possible in Danish.

Section 14. At the sales outlet:
1) it must appear that it is not permitted for persons under 18 years of age to participate in the games,
2) information must be provided about responsible gaming and the potential harmful effects of gaming, where the information must be prepared in cooperation with a treatment center for gambling addiction,
3) information and contact addresses for Danish treatment centers for gambling addiction must be provided,
4) reference must be made to the Gambling Authority's helpline for responsible gaming,
5) information must be provided about the possibility of registering in the register of voluntarily excluded players, cf. Section 18, and
6) it must appear that the licence holder has a license from and is under supervision by the Gambling Authority.

Paragraph 2. The information in paragraph 1 must be placed in a prominent position at the sales outlet, and the player must be presented with the information before participation in the game.

Section 15. The Gambling Authority's marking scheme must be used at the sales outlet. The Gambling Authority's mark must be easily visible to the player.

Paragraph 2. The licence holder must at all times use the latest published version of the mark prepared by the Gambling Authority. The mark must not be changed in design, proportions, or colors.

Paragraph 3. The mark must not be used in a way that gives the impression that the Gambling Authority is a co-organizer or sponsor.

Paragraph 4. The mark must not be used by the licence holder's partners or other parties who do not have a license from the Gambling Authority.

Chapter 8
Responsible Gaming

Section 16. The licence holder must become familiar with the player's gaming patterns and must take measures with a view to preventing and stopping the player from developing problematic gaming behavior and gambling addiction.

Paragraph 2. The licence holder must have written internal rules and procedures on responsible gaming with a view to preventing and stopping problem gaming and gambling addiction, including control and communication procedures with players exhibiting problematic gaming behavior, duty of attention and note-taking, storage of information about the player's gaming behavior, and risk assessment of the player.

Paragraph 3. The licence holder must store information about the player's gaming behavior and risk assessment of the player for 5 years.

Paragraph 4. The licence holder must furthermore have education and instruction programs for relevant employees with a view to preventing and stopping problem gaming and gambling addiction.

Paragraph 5. The licence holder must ensure that persons employed in contact with players, including in connection with the sale of bets, or analysis of players' gaming behavior, are made familiar with and apply the internal rules, cf. paragraph 2.

Section 17. The licence holder must, upon request from the player, exclude the player temporarily or permanently from the licence holder's games. The request for exclusion must be possible to make at all sales outlets where the licence holder offers betting. The licence holder must ensure that the player cannot enter into new games after the player has requested exclusion.

Paragraph 2. A temporary exclusion may not be less than 30 days, however, the player must have the opportunity to choose a short gaming pause of 24 hours (cooling-off period). A temporary exclusion and short gaming pause means that the player's identification means cannot be used to enter into new bets during this period.

Paragraph 3. Permanent exclusion of the player means that the licence holder must close the player's identification means and terminate the customer relationship. The player can only be registered as a customer again, cf. Section 2, at the earliest 1 year after the closure of the identification means. An existing gaming account linked to the identification means must be closed simultaneously.

Paragraph 4. If a player has excluded themselves from participation in the licence holder's games, the licence holder must inform the player about the possibility of counseling and treatment services for gambling addiction at a Danish treatment center.

Section 18. The Gambling Authority maintains a register of players who voluntarily wish temporary or permanent exclusion from gaming at all licence holders. A player can be registered in the register on the Gambling Authority's website or by contacting the Gambling Authority. Land-based betting is covered by the register as of 1 October 2023. The player must give explicit consent to registration in the register.

Paragraph 2. The processing of personal data in the register takes place on the basis of the Gambling Authority's exercise of authority pursuant to Article 6, paragraph 1, letter e, of the Data Protection Regulation.

Paragraph 3. The Gambling Authority may determine the length of the different temporary exclusions that a player can choose between.

Paragraph 4. A player who has been registered in the register as temporarily excluded, cf. paragraph 1, cannot be deleted or retract their registration during the chosen exclusion period.

Paragraph 5. A player who has been registered in the register as permanently excluded may at any time, but at the earliest 1 year after registration in the register, request the Gambling Authority to be deleted from the register. The player must confirm the request at the earliest 7 days after and no later than 30 days after the request, for the deletion to be carried out.

Paragraph 6. A player registered in the register has simultaneously waived the right to receive marketing from the licence holder during the exclusion period.

Paragraph 7. Paragraphs 1-6 do not apply to players who, pursuant to Section 2, paragraph 4, have been registered as customers without a CPR number.

Section 19. The licence holder must inform about the possibility of registering in the register of voluntarily excluded players on the Gambling Authority's website, cf. Section 18. The licence holder must provide access to the register on their website.

Paragraph 2. Upon issuance of an identification means to a new player, cf. Section 4, paragraph 1, the licence holder must consult the register to ensure that the player in question is not registered in the register. If a player is registered in the register, the issuance of the identification means must be refused by the licence holder.

Paragraph 3. The licence holder must, upon the player's use of the identification means, cf. Section 5, paragraph 2, consult the register to ensure that the player has not been registered in the register. If a player is registered in the register, the player must be denied access to play.

Paragraph 4. If the licence holder becomes aware that a player is registered in the register as permanently excluded, the licence holder must close the player's identification means and terminate the customer relationship. An existing gaming account linked to the identification means must be closed simultaneously.

Paragraph 5. At the earliest 24 hours before a licence holder sends marketing to a player, the licence holder must consult the register to ensure whether the player is registered in the register. If the player is registered in the register, the licence holder must not send marketing to them.

Paragraph 6. Paragraphs 1-5 do not apply to players who, pursuant to Section 2, paragraph 4, have been registered as customers without a CPR number.

Chapter 9
Marketing

Section 20. The licence holder must take measures to avoid sending marketing to players who have excluded themselves from participation in the licence holder's games temporarily or permanently, cf. Section 17.

Section 21. The licence holder must clearly and explicitly inform in marketing about:
1) the age limit for the game,
2) the Gambling Authority's helpline for responsible gaming, and
3) the possibility of self-exclusion in the register of voluntarily excluded players, cf. Section 18.

Paragraph 2. The licence holder must use the Gambling Authority's marking scheme in marketing. The mark must be easily visible. Section 15, paragraphs 2 and 3, apply correspondingly.

Paragraph 3. If the licence holder has a website or other user interface, the information in paragraph 1 and the mark, cf. paragraph 2, must also be found on the website or user interface in immediate connection with the relevant marketing.

Chapter 10
Promotional Measures

Section 22. If the licence holder offers the player a promotional measure in connection with the offering of games, all terms must be stated in a clear and explicit manner in immediate connection with the offer. Fulfillment of an agreement on a promotional measure must take place without further ado when the terms are fulfilled.

Paragraph 2. A promotional measure must not have a value or average value of more than 1,000 DKK. The value is calculated at the time the promotional measure is awarded. For other prizes than cash prizes, the value must be calculated based on the market value.

Paragraph 3. A requirement for stakes in games to obtain a promotional measure must correspond to 100% of the value of the awarded promotional measure, cf. however paragraph 2.

Paragraph 4. Wagering requirements attached to a promotional measure may be at most 10 times the value of the stakes in the games together with the awarded amount, cf. however paragraph 5.

Paragraph 5. In commission-based games, wagering requirements attached to the promotional measure may be at most half of the commission paid by the player.

Paragraph 6. There must not be wagering requirements attached to winnings won by promotional measures.

Paragraph 7. If wagering requirements are attached to the offer of a promotional measure, an example of the amount, in the currency the game is played in, that must be played for before any winnings can be paid out, must be given. The example must be stated in a clear and explicit manner in immediate connection with the offer.

Paragraph 8. Games that can be used in connection with fulfilling the requirements for the promotional measure must contribute 100% to fulfilling the wagering requirement.

Paragraph 9. The player must have a minimum of 60 days to fulfill any terms attached to the payout of a promotional measure.

Section 23. Promotional measures must not be given to individual players on terms that differ from offers given to other players, but must be offered to all players who play within the same established amount interval or who fulfill another criterion. The amount interval or another criterion must be set so that the promotional measure is offered to at least 100 players.

Paragraph 2. A player's inactivity with the licence holder must not be a selection criterion when awarding offers of promotional measures.

Chapter 11
Suspension and Closure of Identification Means and Gaming Account

Section 24. Closure of a player's identification means entails simultaneous closure of the linked gaming account.

Section 25. Upon closure of a gaming account, the licence holder must pay out winnings that have not been paid out from the player's identification means as soon as possible and no later than 5 working days after the closure. Payout must be made to the player's NemKonto or another account, if the customer's ownership of the account is documented. No fee may be required for the closure.

Paragraph 2. Upon closure of a gaming account at the licence holder's initiative, the licence holder must send a reasoned decision with documentation to the player. A copy of the decision must be sent to the Gambling Authority.

Section 26. Upon suspension of an identification means or a gaming account, the licence holder must make a decision in the matter within a reasonable time. During the suspension period, the player cannot close their identification means or gaming account. When the final decision is made, the player must be duly informed about the decision.

Paragraph 2. The licence holder must send a reasoned decision with documentation to the player. A copy of the decision must be sent to the Gambling Authority.

Chapter 12
Gaming Systems

Section 27. The licence holder must comply with the technical requirements for control system, gaming system, and registration of games in the gaming portal, which follow from Annex 1.

Paragraph 2. Gaming suppliers must comply with the requirements for registration of games in the gaming portal, internal controls, and organization, which follow from Annex 2.

Section 28. The licence holder must give the Gambling Authority access to carry out a satisfactory control of the gaming system, which means IT equipment used for offering betting, cf. Annex 1, by means of remote access or similar.

Paragraph 2. The Gambling Authority may approve that the requirement for remote access can be deviated from, if the licence holder has a license to offer games in another country where a public authority supervises the licence holder's gaming offering, and this supervisory authority has entered into an agreement with the Gambling Authority regarding the supervision of the licence holder's offering of games in this country.

Paragraph 3. The Gambling Authority may at any time demand full or partial testing and inspection in accordance with the Gambling Authority's certification program for gaming and business systems, which are used for offering games covered by a license pursuant to Section 11, paragraphs 3 and 4, of the Gaming Act.

Section 29. The licence holder's gaming systems, business practices, and business systems must be certified by an accredited testing company before the gaming system is used for offering betting. The Gambling Authority may set requirements for the certification.

Paragraph 2. Gaming suppliers must have random number generators, games, and business practices certified by an accredited testing company before the game can be delivered to a licence holder. The Gambling Authority may set requirements for the certification.

Paragraph 3. The Gambling Authority may set requirements for how testing companies are accredited.

Section 30. When a gaming system, a random number generator, or a game is certified, the Gambling Authority may at any time order the licence holder and gaming supplier to carry out additional testing, verification, and certification of the gaming system, random number generator, or game.

Section 31. The licence holder must store all data about the offering of betting in the gaming system for at least 5 years.

Chapter 13
Complaints

Section 32. The licence holder must handle complaints from players regarding the licence holder's offering of games. A complaint must contain information about the player's identity and the grounds for the complained matter. The complaint may be rejected if the requirements are not fulfilled.

Paragraph 2. The licence holder must handle the complaint as soon as possible. If the complaint matter is not decided within 14 days, the licence holder must inform the player about when they can expect a decision in the matter.

Paragraph 3. The licence holder must store documents that are part of complaint matters, including also documents in matters of rejected complaints, for at least 2 years. Upon request, these are forwarded to the Gambling Authority.

Chapter 14
Penalties

Section 33. Unless a higher penalty is incurred under other legislation, a fine shall be imposed on anyone who intentionally or grossly negligently violates Section 2, paragraph 1, first sentence, and paragraphs 2-6, Sections 3-11, Section 12, paragraphs 1 and 3, Sections 13-17, Section 19, paragraphs 1-5, Sections 20-23, Section 25, Section 26, paragraph 2, Section 27, Section 28, paragraph 1, Section 29, paragraph 1, first sentence, Section 29, paragraph 2, first sentence, Section 31, and Section 32, paragraph 1, first sentence, paragraph 2, second sentence, and paragraph 3.

Paragraph 2. Companies etc. (legal persons) may be subject to criminal liability pursuant to the rules in Chapter 5 of the Criminal Code.

Chapter 15
Entry into Force etc.

Section 34. This Order enters into force on 1 July 2025.

Paragraph 2. Order r. 1140 of 28 August 2023 on land-based betting is repealed.

Ministry of Taxation, 11 June 2025
Rasmus Stoklund
/ Jeanette Rose Hansen

Annex 1
Technical Requirements for Licence Holders

A. Introduction
This document describes the technical requirements that a licence holder must fulfill, including securing the data basis for control and requirements for availability, internal controls, business practices, and organization.

B. Abbreviations and Definitions
SAFE: Data warehouse that the licence holder must establish for storing the gaming data that the Gambling Authority sets requirements for for control purposes.
RNG: Random Number Generator.
Gaming System: Electronic or other equipment used by or on behalf of the licence holder for offering betting and operating online casinos, including equipment that:

1. is used for storing information regarding a person's participation in games, including historical data and result information,
2. generates and/or presents games to the player, or
3. determines the result of a game, or calculates whether the player has won or lost the game.
   SAFE is not part of the gaming system.
   FTPS: File Transfer Protocol SSL.
   SSL: Secure Sockets Layer.
   XSD: XML Standard Definition.
   XML: Extensible Markup Language.