2026-06-15

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Reserve Bank of India (All India Financial Institutions - Responsible Business Conduct) Second Amendment Directions, 2026

These Directions amend the 2025 Responsible Business Conduct framework to impose comprehensive instructions on the advertising, marketing, and sale of financial products and services by All India Financial Institutions (AIFIs). Effective January 1, 2027, AIFIs must establish policies for suitability assessments, maintain public lists of engaged Direct Selling Agents, and ensure explicit customer consent is obtained without dark patterns or compulsory bundling. The rules mandate specific disclosure requirements, restrict contact hours to 09:00–19:00, require customer compensation for mis-selling, and prohibit deceptive design practices in user interfaces.

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