Consultation · FSCA · 13 Dec 2019
The Financial Sector Conduct Authority (FSCA) proposes a two-tier adviser categorisation model that requires financial advisers to operate exclusively as either product supplier agents or registered independent advisers, thereby eliminating dual-capacity operations within a single legal entity. The framework mandates clear consumer-facing terminology and narrative descriptions to accurately reflect the scope of recommended products, mitigate conflicts of interest, and clarify accountability between advisers and product suppliers. By permitting both adviser categories to coexist within corporate groups under strict governance and reporting controls, the FSCA aims to enhance market transparency, protect retail customers from biased advice, and sustain viable financial advisory business models.
RETAIL DISTRIBUTION REVIEW:
DISCUSSION DOCUMENT ON CATEGORISATION
OF FINANCIAL ADVISERS AND RELATED
MATTERS
December 2019
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 2 of 46 December 2019
PART A: Background and purpose
Background
The Financial Services Board’s Retail Distribution Review published in November 2014 (‘’the initial RDR paper”) put forward a number of proposals to reform the regulatory framework for distribution of financial products, aimed at ensuring distribution models that:
1 See page 34, paragraph 4.2 of the initial RDR paper.
The financial services customer should be in a position to clearly understand what services the intermediary with whom they are dealing, is providing, and in what capacity the intermediary is acting (i.e. the nature of the relationship between the intermediary and one or more product suppliers). This understanding is particularly important in the case of financial advice, to enable customers to evaluate the type and extent of advice they are receiving, including any limitations or restrictions on that advice, before deciding whether or not to act on it.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 3 of 46 December 2019 product supplier. In addition, it was proposed that an adviser or adviser firm will only be permitted to provide advice in one of these capacities – the same adviser or firm will not be permitted to act in both capacities. Purpose and structure of this document As communicated in subsequent RDR updates, the two-tier adviser categorisation model described in the 2015 Phase 1 Update is the FSCA’s confirmed position. The purpose of this Discussion Document is to provide an update, and invite stakeholder views, on the FSCA’s updated thinking on various practical implications of the two-tier adviser categorisation and related RDR proposals. A number of the matters consulted on in this paper are informed by helpful comments received on the 2015 Phase 1 Update and through subsequent stakeholder engagements. This paper must be read together with the 2015 Phase 1 Update and subsequent RDR updates as we do not unnecessarily repeat detail of the proposals made in previous communications. The paper provides updates and requests input on 6 aspects of the adviser categorisation model (Sections 1 to 6). Section 7 invites further input on a previously mooted variation of the two-tier model. Specific questions are put to stakeholders in respect of different discussion points. The key focus areas are:
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PART B. Matters for consultation
Section 1. Terminology to designate adviser categories
The 2015 Phase 1 Update noted that appropriate terminology is required to designate the two proposed adviser categories, and used the terms “product supplier agent” (PSA) and “registered financial adviser” (RFA) to do so. The point was also made that although these terms could possibly be used for regulatory licensing purposes, they were not necessarily appropriate as customer facing designations, and that further work is required to identify language that will promote an understanding of the proposed categories. During 2018, the FSCA requested an independent researcher, Confluence, to carry out consumer research in respect of consumers’ understanding of terminology used to describe financial advice2. Twelve consumer focus groups were formed based on age, location, gender and level of engagement with financial services, to take part in the market research. The research was conducted in one urban and one rural area in Gauteng. The research findings were submitted to the FSCA in September 2018. The FSCA’s observations on these findings are:
2 Certain other terminology not related to adviser naming conventions was also tested, but these findings are not directly relevant for purposes of this paper. 3 Some international naming conventions include: In the United Kingdom the terms “restricted” versus “independent” are used to illustrate the relationship and availability of products that could be offered by the adviser. In Australia advisers are categorised as “aligned” versus “non-aligned”.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 5 of 46 December 2019 Designations to describe PSA tier Designations to describe RFA tier
4 The term “product supplier” is currently used in the FAIS Act. The Financial Sector Regulation Act and draft COFI Bill however use the term “product provider”. It may therefore in due course be necessary to adjust the final adviser categorisation terminology appropriately.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 6 of 46 December 2019 Questions for stakeholder input:
Q1. Please provide your views on the possible adviser category designations in the Table above. Which designations would you support / not support and why, bearing in mind the FSCA’s preference for terminology that will assist consumer understanding of the status of the advice provided? (Note that different combinations of the suggested designations can be proposed). Q2. Please submit any other suggestions for designations that will support the above objectives of the two-tier adviser categorisation model? Q3. Please provide your views on a possible requirement for additional “narrative” descriptions to describe each adviser category. Do you have any suggested language for such descriptions? Q4. Please let us know if you have any suggestions on how best to promote consumer awareness and understanding of the adviser category designations.
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Section 2. Practical implications of two-tier adviser categorisation
2.1. Either PSA or RFA – not both
To ensure clear structural distinction between PSA and RFA advice models, the FSCA confirms that the same entity or adviser may not operate as both a PSA and an RFA. Entities licensed to provide financial advice will have to indicate clearly which adviser category they will operate in, and be licensed accordingly. They will also need to ensure that the individual advisers representing them also operate in the applicable category. Some commentators argued for exceptions to the “either PSA or RFA - not both” limitation. Exceptions were proposed for the following scenarios:
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2.2. Group structures
Both PSA and RFA channels permitted in a group of companies The “either PSA or RFA” approach does not preclude a group of companies or conglomerate from operating both adviser category models – or even more than one of each channel type - within its group structure. The FSCA confirms that it will be permissible for both PSA and RFA models to operate within the same group of companies, provided they are operated through separate legal entities5 . This is consistent with our additional proposal that the same financial institution will in future not be permitted to hold more than one FAIS licence of the same licence category. The FSCA will through its supervisory approach and, if necessary, through appropriate conduct standards, require the applicable governing bodies – at both group and entity level as appropriate – to be able to demonstrate that controls are in place to ensure that:
5 Note that a “Division” of a company that is not structured as a legal entity would not meet this requirement. 6 For example where the channel comprises “sub-channels” for different market segments or different levels of adviser competence. 7 The same applies to intra-group funding for PSA channels. In the case of both PSA and RFA channels, however, we remind financial institutions that any such funding may not be structured in contravention of the FSCA’s prohibition on “sign-on bonuses”, or any other remuneration standards that may be prescribed as our future RDR reforms are implemented. Question for stakeholder input:
Q5. Please provide your views on the FSCA’s response to the requests to relax the “either FSA or RFA – not both” approach in respect of - (a) advisers serving sophisticated or high net worth customers (b) employee benefits advisers (c) business transition and continuity.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 9 of 46 December 2019 other entities in the group to the RFA channel, does not automatically compromise the objectivity of the RFA channel’s advice. However, the FSCA will scrutinise any such arrangements to satisfy itself that they do not directly or indirectly incentivise the RFA channel’s management or advisers to promote group products. Definition of “group of companies” The above approach to group structures, and other references in this paper and other RDR communications, require a definition of “group of companies”. The FSCA proposes to use the definition in the Companies Act, 71 of 2008, namely:
8 The terms “holding company” and “subsidiary” would similarly bear their Companies Act definitions. Questions for stakeholder input:
Q6. Please provide your views on the FSCA’s proposed approach to:
(a) the requirement that RFA and PSA adviser channels may not operate through the same legal entity (b) governance controls required for a group of companies to operate both PSA and RFA adviser channels (c) monitoring of product and product supplier selection for RFA channels (d) intra-group funding arrangements. Q7. Do you support the proposed definition of “group of companies” for RDR purposes? Do you have any concerns that adopting the Companies Act definition could have unintended consequences or do you have alternative suggestions for an appropriate definition?
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 10 of 46 December 2019 Conditions for allowing a PSA to operate as a juristic representative A practical consequence of the initial proposal W, together with the proposal that a PSA must be authorised to provide advice through the licence of a product supplier, would therefore be that a PSA channel cannot be structured as a juristic entity within the product supplier group and that all PSAs would have to be natural persons acting directly as the representatives of the product supplier concerned. Cogent arguments were made by product supplier groups that this constitutes unwarranted interference in legitimate corporate structuring arrangements, which do not give rise to the risks that motivated Proposal W. In view of these arguments, the FSCA previously advised that we are considering partially relaxing Proposal W to permit a PSA channel to operate as a separate juristic entity, subject to certain conditions. However, further inputs were received motivating that the same corporate structuring arguments are applicable to RFA groups, and that relaxation of Proposal W should not be limited to PSA structures. Arguments were also raised that, in the advice space, juristic representative models enabled financial advisers with a financial interest in the juristic entity, to adopt a more entrepreneurial approach to their activities than in the case of more traditional “employee like” agency models. The FSCA is therefore now inviting comment on potential relaxation of Proposal W, to allow advice to be provided by juristic representatives of either a PSA or an RFA, subject to the following conditions:
Text box 1: FSCA concerns regarding the use of juristic representatives (JRs):
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RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 12 of 46 December 2019 proprietor, in relation to an FSP, as an FSP (not a representative) that is a natural person9 . The FSCA therefore does not believe that the FAIS regulatory framework contemplates sole proprietors being juristic representatives. We will engage with the FSPs concerned to ensure appropriate classification of these representatives. In addition, the FSCA has for some time been concerned that sole proprietorship is not an optimal business model for FSPs. Operating as a sole proprietor can compromise the robustness of the FSP’s governance processes (particular where money is handled); presents challenges for business continuity and succession planning in the event of the death or incapacity of the sole proprietor or the termination of the FSP licence for any other reason; and does not provide adequate protection for representatives and employees of the FSP. On the other hand, we recognise that sole proprietorship reduces barriers to entry for individuals wishing to enter the FSP market, and that it would therefore not be reasonable to disallow sole proprietor FSPs altogether. The FSCA therefore intends to consult in due course on introducing risk-based and proportional limitations on the ability of FSPs to operate as sole proprietors. In light of our concerns regarding sole proprietors operating as FSPs, a further question arises whether it is appropriate or necessary for PSAs to be structured as sole proprietors10 at all (even if not regarded as juristic representatives). It is unclear to the FSCA what the advantages of such an approach would be to advisers or product suppliers, as opposed to simply appointing the PSA as an ordinary natural person. We invite input on this.
2.4. Non-advice distribution models
PSAs providing intermediary services in addition to advice
9 See definitions of “juristic” and “sole proprietor” in the Determination of Fit and Proper Requirements for Financial Services Providers, 2017 (BN 194 of 15 December 2017). 10 For example by operating under their own business name; appointing their own support staff; and / or appointing or managing other representatives Questions for stakeholder input:
Q8. Do you agree that PSAs should be permitted to operate as juristic entities? If not, why not? Q.9. Do you agree that the use of juristic representatives should also be permitted in RFA distribution models? If not, why not? Q10. Please provide your views on the proposed limitations on shareholding / control of a juristic representative. If you disagree with the proposed limitation, please provide your suggestions on appropriate ownership and control of these entities.
Q11. Please provide your views on the FSCA’s proposals regarding naming and branding of juristic representatives. Q12. Please provide your views on the FSCA’s approach to sole proprietors acting as representatives. Do you believe there are any specific advantages to either advisers or product suppliers in allowing a PSA to operate as a sole proprietor?
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 13 of 46 December 2019 To date, RDR proposals regarding adviser categorisation have – by definition - applied only to the provision of advice, not to non-advice (“intermediary services only”) distribution channels. This raises the question whether a PSA, who may provide advice only in relation to its own group’s products, would be permitted to provide non-advice intermediary services in relation to “external” products or product suppliers. For example, would a PSA of group A be permitted to offer nonadvice sales execution of products of group B? The question arises in relation to both natural person PSAs and juristic PSAs (as contemplated in Section 2.3). The FSCA’s initial view is that it would add undue complexity to licensing and regulatory frameworks to have different levels of product supplier scope for the same entity, depending on whether they are providing advice or an intermediary service. Such an arrangement would also perpetuate the type of “hybrid” advice model that was highlighted as undesirable in the initial RDR paper11 . We also do not believe that there is significant demand for such a “hybrid” distribution model12. Where a product supplier does wish to have this flexibility (i.e. to have a tied advice channel and a non-tied “intermediary services only” channel), our view is that this should be operated through separate juristic entities. Our current proposal is therefore that a PSA, including a juristic PSA, will be limited to providing both advice and non-advice intermediary services in respect of its home financial group’s products only. It follows that any juristic entity acting as a PSA of any product supplier group for advice purposes, will not also be able to provide intermediary services in respect of any other product supplier’s products on its own licence. We do however invite input on the implications of this approach. Retirement benefits counselling The FSCA has been asked to clarify where the activity of retirement benefits counselling, as defined in the Regulations to the Pension Funds Act, 24 of 1956, would fit into the RDR framework. We confirm that we have no intention of changing the current regulatory status of this activity, being that it entails the provision of certain factual information only and does therefore not entail the provision of advice or the rendering of intermediary services for FAIS purposes. Although retirement benefits counselling may be provided by a person who is also authorised under FAIS for the provision of advice, they would not require any additional FSCA approval to provide the counselling service and the counselling service will not form part of their regulated services. If however a person were to exceed the scope of the definition in the Regulations, and in fact provide advice, they would be subject to the applicable FAIS requirements. We also confirm that there is no intention to change the current FAIS provision that advice
given by the board of management, or any board member, of a pension fund organisation to its fund members on their membership benefits is not regarded as advice for FAIS purposes13 . (See also the discussion in section 3.1 below regarding the inclusion of retirement funds in the ambit of “group products and services”). Use of juristic representatives in non-advice models Proposal W of the initial RDR paper, also discussed in section 2.3 above, dealt with using juristic representatives to provide advice. It did not affect the use of juristic representatives in non-advice
11 See paragraphs 2.3.6, 3.3.4 and 4.2.5 of the initial RDR paper.
12 We are aware of call centre business models where the call centre acts as a juristic representative for multiple product suppliers for different “sales campaigns”, but our understanding is that this typically entails a non-advice execution of sales service. 13 See section 1(3)(a)(iii)(aa) of the FAIS Act.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 14 of 46 December 2019 models. The FSB did however note in the 2015 Phase 1 Update that concerns remain regarding the quality of governance and oversight being exercised by FSPs operating through these juristic representatives. The FSCA’s concerns as set out in Text Box 1 above apply equally to these models. The FSCA therefore now proposes to extend certain of the controls proposed for juristic representatives providing advice, as set out in section 2.3 above, to also apply to non-advice juristic representative models. We invite comment on applying the following limitations to juristic representatives that do not provide advice – i.e. “intermediary services only” juristic representatives:
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 15 of 46 December 2019 the non-advice, “intermediary services only” space. Exceptions to Proposal Y The FSCA intends to permit the following exceptions to the Proposal Y limitation:
Exception (a): Adviser development
An adviser will be permitted to act as representative on more than one FSP licence where this is necessary for the adviser to acquire experience for purposes of expanding the range of products they are authorised to advise on. In practice this exception will apply where:
14 This is because (subject to the possible “multi-tie” exception discussed in section 7 below) a PSA can in any event not act for more than one product supplier group. 15 Note however that these numbers do not distinguish between representatives authorised for advice or for intermediary services, or both.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 16 of 46 December 2019 would still apply. In light of this data, we believe that implementation of Proposal Y will appropriately achieve our intended purpose of reducing unduly complex and potentially conflicted business models, without unduly disrupting business models that do not trigger these concerns. Extending Proposal Y to key individuals The FSCA has for some time been concerned regarding the extent to which key individuals of FAIS licensed FSPs (KIs) are in fact effectively performing their regulated functions. Concerns include:
So-called “rent a KI” practices, where individuals with the requisite qualifications are appointed as KIs of FSPs with which they do not have any actual business relationship and do not in fact provide meaningful KI oversight; and instances where the same individual is appointed as KI for multiple FSP licences, to the extent that it is not meaningful to exercise effective oversight over the number of representatives ad range of activities concerned. These concerns have been mitigated to a degree through a provision in the FAIS Fit and Proper standards requiring a KI who acts as such for multiple FSPS to have the required operational ability to adequately oversee all such FSPs.16 However, the FSCA believes that extending the ambit of Proposal Y to KIs would further mitigate risks of ineffective KI oversight. We therefore propose that a KI should be disallowed from being appointed as KI for more than one licensed FSP. Similarly to our approach in respect of representatives on multiple licenses, an exception to this limitation will be considered for group structures, so that where a group of companies comprises multiple FSPs, the same individual will be eligible to be appointed to more than one FSP in the group17. Despite this exception, we propose that where a group of companies includes both PSA and RFA advice channels, the same KI should not be able act for both channels. This is consistent with our the position we have set out in section 2.2 above, requiring clear distinction between the PSA and RFA operations. Arguments have been presented that a further exception should be made for business continuity and succession planning, where a KI of one FSP (FSP A) is appointed by another FSP (FSP B) as an additional KI, so that FSP B’s KI can “step into the shoes” of FSP A’s KI if that KI is no longer able to perform their duties for any reason. The argument is that such an arrangement will avoid disruption of FSP A’s business in the event of the unavailability of its initial KI. The FSCA’s concern with this arrangement is that, unless or until FSP A’s initial KI in fact becomes unavailable, the additional KI (FSP B’s KI) is typically not in practice performing the necessary KI management and oversight of the activities of FSP A. Accordingly, it is not appropriate for them to be recorded as a KI of FSP A. On the other hand, we do recognise that the unexpected unavailability of a suitably qualified KI can cause significant disruption to an FSP’s business. The FSCA will therefore consider a dispensation where an FSP may notify the FSCA that it has entered into a business continuity arrangement with another individual who meets the necessary fit and proper requirements to be appointed as a KI of the business – in effect a “reserve KI”. This “reserve KI” would not yet be appointed as KI of the FSP, but the FSCA would grant an “in principle” preapproval of that person, allowing their actual appointment as a KI to be “fast tracked” in the event of the
existing KI’s services becoming unavailable.
16 See section 42(2) of BN 194 of 2017 (Determination of Fit and Proper Requirements for Financial Services Providers, 2017) 17 The FAIS Fit and Proper controls referred to above would of course still apply.
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2.6. Licensing / authorisation implications
Licensing in the future COFI Act framework
The COFI Act will introduce an activity-based licensing framework under which each financial institution will hold a conduct licence18, which will in turn authorise the financial institution to perform one or more specifically defined activities. One of these defined activities is “advice”19. The COFI licensing framework will therefore require any entity that provides advice (as defined) to be authorised for that activity. Another defined activity will be “providing a financial product”. From an adviser categorisation perspective, a product supplier that appoints PSAs to provide advice on its behalf will require a COFI licence authorising that product supplier for both the activities of providing a financial product and advice. The individual PSA advisers will not hold their own COFI licence, but will operate as representatives on the advice licence of the product supplier. The same will apply where the PSA is structured as a juristic representative of the product supplier, where permitted (see paragraph 2.3 above). In light of our proposal that certain service providers (for example discretionary investment managers – see paragraph 3.1 below) should also be permitted to appoint PSA’s, such providers will similarly need to hold a COFI licence authorising them both for advice and for any other financial service they perform (for example discretionary investment management). For purposes of this paragraph, all references to product suppliers operating PSA advice models should also be read to include a discretionary investment manager (i.e. a Category II or IIA FSP) or potentially a LISP platform provider (Category III Administrative FSP).20 An entity operating as an RFA will require its own COFI licence, with authorisation for the activity of advice.
18 Note that the COFI licence will be required in addition to any other licence that may be required by another regulatory authority (such as the Prudential Authority or the National Credit Regulator) under sector specific laws. 19 Also note that the proposed definition of “advice” in the draft COFI Bill is somewhat wider than the current FAIS Act definition. 20 The question whether LISP platform providers could potentially appoint their own tied advisers has been put to stakeholders in the separate document RDR: Second Discussion Document on Investment Related matters, also published in December 2019. Questions for stakeholder input:
Q16. Please provide your views on the FSCA’s proposed exceptions to Proposal Y in respect of - (a) adviser development (b) group structures (c) any other exceptions that should be permitted, with reference to actual business models that would be impacted if such an exception were not permitted. Q17. Please provide your views on the proposed extension of Proposal Y to key individuals, including the proposed exception for group structures. Do you foresee any unintended consequences of disallowing a KI from acting for more than one FSP? Q18. Please provide your views on the feasibility of a possible “reserve KI” dispensation for business continuity purposes. Do you foresee any unintended consequences?
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 18 of 46 December 2019 Further detail of the adviser categorisation implications of the COFI licensing framework will be consulted on as that framework evolves. Implications for the current FAIS licensing framework, pending implementation of the COFI framework Pending the enactment of the COFI Bill and its overarching conduct licensing framework, the FSCA is considering how the current FAIS licensing framework can be adapted to give effect to some or all of the adviser categorisation proposals. The current FAIS framework would need to be adapted to provide for:
21 Such an indicator would also be generally useful to assist the FSCA in identifying and monitoring potential conflicts of interest arising from intra-group relationships. 22 Or, as indicated above, certain service providers.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 19 of 46 December 2019 FAIS licensing requirements for RFA advice models The licensing requirements for an FSP to operate an RFA advice model will be similar to the current FAIS Category I licensing framework, supplemented by the additional general requirements discussed in the next paragraph. General RDR implications for the FAIS licensing framework Additional matters that will need to be addressed through the licensing framework in light of our RDR adviser categorisation proposals include:
23 This will be required if the proposals in that Discussion Document are implemented in the current FAIS framework. 24 Note that the use of the designations “financial planner” and “independent” will be subject to the criteria discussed in Sections 4 and 5 respectively, but will not constitute new licensing categories. Question for stakeholder input:
Q19. Please let us know if you have any comments on the licensing implications of the RDR adviser categorisation framework. Are there any additional licensing implications that you would like to bring to the FSCA’s attention?
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 20 of 46 December 2019 represent, and the resultant services they offer their financial customers. Particular questions arise around the extent to which advisers who change their contractual relationships will be able to continue to service existing customers and around their entitlement to ongoing remuneration. Remuneration implications recognise the underlying RDR principles for intermediary remuneration as set out in the initial RDR paper.25 These principles include (but are not limited to) requirements that remuneration must be reasonable and commensurate with the services rendered; that ongoing remuneration should only be payable if ongoing services are rendered; and that remuneration should not be paid twice for the same service. In addition, advisers are reminded of the pending change to the FAIS General Code of Conduct confirming that, where an adviser is unable to identify a suitable financial product due to contractual limitations, the adviser must make this clear to the customer, decline to recommend a product, and suggest to the customer that they should seek advice from another appropriately authorised adviser26 . This is particularly relevant to advisers switching to, or switching between, PSA channels. Also note that in all the scenarios discussed below the existing obligations imposed on FSPs by s.20(c) of the FAIS General Code of Conduct to consult with and notify affected customers and product suppliers when a representative stops acting for them, will also apply. Various contractual relationship change scenarios need to be considered:
Scenario 1: PSA becoming a PSA of a different product supplier An individual PSA27 will typically be an employee or mandated agent of a product supplier. In light of our RDR proposals, PSAs are only permitted to provide advice on the products and services of the home product supplier and its group of companies28 . If the adviser ends their PSA relationship with a product supplier to instead become a PSA of a new product supplier that is not part of the former supplier’s group of companies, it follows that the adviser will no longer be able to provide advice on the former supplier’s products, and will now be limited to advising only on the new product supplier’s (and its group’s) products. What does this mean for the adviser’s ability to continue servicing existing customers who still hold the former supplier’s products? The FSCA’s current thinking is as follows:
25 See page 47, paragraph 4.3 of the initial RDR paper.
26 See new section 8(1)(cA) of the FAIS General Code of Conduct.
27 In current frameworks, this refers to an individual representative (as defined in FAIS) of an FSP that is a product supplier. In the insurance sector, these representatives are typically also representatives (as defined in the LTIA or STIA) of the insurer concerned. 28 See further discussion on the “gap filling” limitation in section 3 below. Also note that, in the case of long-term insurance policies, this limitation is already in place due to recent tightening of the LTIA Regulations. 29 In the case of insurance policies, this information access is provided for by Rules [insert references] of the Policyholder Protection Rules. Similar provisions would be required for other types of product suppliers.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 21 of 46 December 2019 will assist the adviser in being able to take the existing product features into account when providing advice to the customer on their overall product portfolio.
30 See new definition of “replace or replacement” and new section 9(1A) of the FAIS General Code of Conduct. 31 This is in particular common practice in the insurance industry, where commission-based remuneration is most common. 32 Currently, the Regulations governing commission on insurance policies do not provide for advice fees. In the case of insurance, this bullet point would therefore become applicable once such advice fees are provided for in the regulatory framework.
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33 In current framework, this would occur where a representative of an FSP that is a product supplier and operates on a “tied” advice basis, instead becomes a representative of another FSP that is authorised to provide advice on the products of multiple product suppliers (i.e. that does not operate on a “tied” basis). 34 This situation may, in particular, arise in respect of the distribution of insurance policies, where the Policyholder Protection Rules require the insurer to enter into an intermediary agreement with any intermediary providing services as intermediary in relation to the insurer’s policies. Also note s.13(1)(c) of the FAIS Act, which requires contracts in relation to financial services to be entered into in the name of the FSP concerned, not its representative.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 23 of 46 December 2019 FSP entity having an intermediary agreement with the insurer concerned. Absent such an agreement, ongoing insurance commission flows would cease.
35 See footnote 21.
36 See Regulation 3.16 of the LTIA Regulations. These provisions do not only apply when contractual changes to the status of an intermediary take place (policyholders can exercise their commission redirection rights at any time). 37 Note that the Regulations do not provide for the option to redirect commissions to an adviser who becomes a representative of another insurer. 38 Once RDR Proposal MM, prohibiting the payment of product supplier commission on investment products, is implemented, this scenario will no longer be applicable for investment products – other than in the case of the proposed special dispensation allowing commissions to remain payable on certain investment products in the low-income market (RDR Proposal TT).
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39 This is subject to the current restriction on payment of advice fees for insurance policies. 40 Unlike Scenario 4 below, the parties concerned would not be able to contractually agree to the adviser continuing to earn these commissions, as the PSA product restrictions will preclude the adviser from being able to provide any ongoing services in exchange for this commission.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 25 of 46 December 2019 allow newly appointed PSAs to “keep open” their former RFA licences (existing FAIS FSP licences) in order to allow the adviser to continue earning ongoing commissions from existing products through that otherwise “dormant” licence. Such arrangements are inconsistent with our RDR remuneration principles regarding reasonably commensurate remuneration and that ongoing remuneration is not permitted without an ongoing service being provided. They are also inconsistent with the requirement that an adviser may not operate through more than one licence. These arrangements will therefore be disallowed.
41 This is highly probable, as a product supplier is more likely to recruit an RFA adviser to become its PSA where such adviser already supports that product supplier’s products and they have an existing shared customer base.
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RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 27 of 46 December 2019 decision regarding any change in the legal entities they are dealing with. Where advice fees will be payable to the adviser in their new contractual capacity, it will also be necessary for the advice licence holder / FSP and the customer to enter into the necessary advice fee contract and authorisation. Insurance product pricing implications The FSCA has for some time been concerned about the current practice of both life and non-life (long-term and short-term) insurers in some cases continuing to include the cost of intermediary commissions in product charges, where no commission is actually payable to any intermediary in respect of the policy concerned. This practice takes different forms: In some cases, premiums are calculated on the assumption that commission (presumably at maximum regulated levels) will be payable in respect of the policy, regardless of whether any commission is in fact paid on the policy, and where commission is paid, regardless of the actual level of commission paid. In other cases, premiums are calculated taking into account the actual commission levels initially payable when the policy is entered into, but are not adjusted when ongoing commissions on the policy cease to be payable – for example because the intermediary agreement between the insurer and the intermediary concerned has been terminated. The practical effect is that customers carry the cost of these commissions, directly or indirectly, even where the insurer does not in fact incur such cost. Some critics of the practice have described it as “the insurer paying commission to itself”. Insurers have defended this practice in various ways. Some have argued that commission costs, as with other operating costs, are spread across the broader book of policies, so that policyholders of policies where full commission is paid effectively cross-subsidise (to varying degrees) those where commission is not paid or less commission is paid. In this way, the impact of commission variations on product pricing – over which variations policyholders do not always have control – is made less variable and volatile. The FSCA has also heard the view that, in cases where the commission earning intermediary’s relationship with the insurer ends, the insurer incurs different expenses to service the policyholders concerned, such as making call centre services available to the policyholder. The argument goes that the ongoing charging of commission costs against policies is necessary to cover the cost of these alternative customer service models. Similar practices apply in respect of insurance binder fees or other outsourcing fees, where product charges include the cost of these fees, but no pricing adjustment takes place when the binder or outsourcing arrangements are terminated or the fees are adjusted. The FSCA is concerned that these practices are inconsistent with our RDR remuneration principles outlined
elsewhere in this document, and are not in line with our expectation that all product charges, including the purpose and recipient of the charge, should be transparent to financial customers. The FSCA there intends to carry out a fact-finding exercise to fully understand the extent and impact of these practices, with a view to deciding whether they should be prohibited or made subject to other regulatory controls. Implications for investment advisers In the FSCA’s separate document, RDR Second Discussion Document on Investment Related Matters, also published in December 201942, we have proposed that the future regulatory framework should cater for distribution models where an adviser is “tied” to an investment manager – in other words to recognise that it is possible for an investment manager to appoint a PSA to provide advice on its behalf. In such a model, the adviser would be able to recommend the entering into of a discretionary investment mandate with an investment manager in its own group of
42 Please see that Discussion Document for further details.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 28 of 46 December 2019 companies, in addition to the products of any product supplier in the group. The document also requests feedback on the possibility of advisers acting as PSAs to a LISP investment platform43 . The implications of the contractual change scenarios discussed above in the investments space will require further consideration once stakeholder responses to proposals in the RDR Second Discussion Document on Investment Related Matters have been received and reviewed. Contractual arrangements The FSCA will develop, and consult on, appropriate regulatory instruments – where necessary – to deal with the implications of contractual changes such as those in the scenarios above. Provided they do so within any applicable regulatory constraints, product suppliers, RFA entities and individual advisers will remain free to deal with the practical and commercial implications of the above types of scenarios through contractual arrangements between them. The FSCA will however seek to ensure that the regulatory framework will not allow regulated entities to enter into contracts that have the effect of unreasonably limiting.
43 The FSCA recognise that the term “product supplier agent” (PSA) will not be appropriate in such models, as investment managers and LISP platforms are not product suppliers. See discussion in Section 1 above regarding terminology to describe advisers. Questions for stakeholder input:
Q20. Do you agree with the FSCA’s summaries of the implications of each of the following contractual relationship scenarios? If not, where do you disagree? (a) Scenario 1: PSA becoming a PSA of a different product supplier (b) Scenario 2: PSA becoming a representative of an RFA (c) Scenario 3: Representative of an RFA becoming a PSA (d) Scenario 4: Representative moving from one RFA to another. Q21. In particular, please provide your views on the feasibility and potential implications of allowing policyholders to instruct the insurer to either redirect ongoing commissions or to stop paying ongoing commission altogether, in respect of all types of insurance policies where ongoing commission is payable. If you are opposed to the proposal to allow a policyholder to instruct the insurer to stop ongoing commissions, please explain why you believe it is appropriate for commission to continue to be payable where the intermediary’s services are no longer provided or required. Q22. Please provide your views on the FSCA’s concerns relating to the practices discussed under the heading “Insurance product pricing implications”. Are the practices correctly described? Do you agree that such practices are inconsistent with RDR remuneration principles? Qxx. Please provide your views on the implications of contractual relationship changes in respect of investment advisers. Qxx. Do you agree with the FSCA’s proposals regarding the limits that should be placed on contractual arrangements to disallow unreasonable limitations on certain areas of financial customer and provider choices? If not, where do you disagree?
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Section 3. Limiting PSA advice to home group products and services –
limitation on “gap filling”
3.1. Defining “group products and services”
The two-tier RDR adviser categorisation model entails that advisers in the PSA category will only be permitted to provide advice in respect of financial products provided by the product supplier to whom the adviser is appointed as PSA, and in respect of financial products provided by other product suppliers forming part of the product supplier’s group of companies. As we will discuss in more detail below, the FSCA now proposes to extend the offerings on which PSAs may provide advice to also include certain financial services (as opposed to financial products)44 provided by financial institutions forming part of that group of companies. In the rest of this section, we will use the term “home group products and services” to describe these entities and offerings. The two-tier model also entails that, for reasons explained in the 2015 Phase 1 Update and subsequent RDR communications, where a PSA determines that it is not able to identify a product or service of its home group of companies that is not appropriate to a customer’s needs, the PSA may not instead provide advice on a product or service of another supplier outside its home group45 . This limitation is sometimes referred to as the “no gap filling” limitation. This approach requires a definition of “group of companies” and clarity on the range of financial products and services qualifying as home group products and services. We have proposed a definition in section 2.2 of this paper – namely to adopt the definition used in the Companies Act. Products and services comprising “group products and services” The FSCA’s current thinking is that the range of products and services on which a PSA may provide advice, will comprise any of the following, where provided by a financial institution that is a member of the same group of companies (as defined above) as the product supplier that has appointed the adviser as its PSA:
Financial products:
44 The FSCA is considering the extent to which, if aspects of our two-tier adviser categorisation model were to be implemented prior to the promulgation of the COFI Act (see discussion in section 2.6 of this paper), this approach may require changes to the current definition of “advice” in the FAIS Act. 45 Also see new section 8(1)(cA) of the FAIS General Code of Conduct. 46 See section 2 of the FSR Act.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 30 of 46 December 2019 categorisation implications of this approach is provided in the RDR Second Discussion Document on Investment related Matters, which investments sector stakeholders should read and respond to together with this document.
47 As defined in the Insurance Act, 2017.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 31 of 46 December 2019 services providers under the FAIS Act in their own right. In addition, such NMI cell owners will only be permitted to render services as intermediary in relation to insurance policies underwritten within the cell structure/s owned by that NMI cell owner. An NMI cell owner will be permitted to own one life insurance cell structure and one non-life insurance cell structure. For RDR framework purposes, this will mean that an NMI cell owner that also provides advice on or distributes the insurance policies offered through the cell structure/s concerned, will be categorised and licensed as an RFA and will not be able to operate as a juristic PSA of the cell captive insurer. This is also consistent with the limitations on juristic representative models discussed in sections
2.3 and 2.4 above. These RFA’s will however be subject to an additional special limitation of not
being permitted to provide advice on or distribute insurance policies other than those offered through the cell structure/s owned by them, for the reasons set out in the cell captive position paper. As an FSP / RFA in its own right, the NMI cell owner may appoint its own individual representatives. It follows that these representatives will be subject to the same limitation of providing services only in relation to insurance policies underwritten in the cell structure/s concerned as the FSP / RFA cell owner itself. The individual representatives will operate as representatives on the FSP / RFA’s licence, not the licence of the cell captive insurer. Accountability for the advice provided by these representatives will, in the normal course for a licensed FSP / RFA, lie with the FSP / RFA itself. As set out in the cell captive position paper, the cell captive insurer – in its capacity as product supplier
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3.2. Use of referrals and leads by PSAs
In light of the “no gap filling” limitation to be imposed in the PSA advice model, the question arises as to what options are available to a PSA who is not able to identify an appropriate product or service for a financial customer outside of its own home group products and services. As noted in
section 2.7 above, a pending change to the FAIS General Code of Conduct will confirm that where
an adviser is unable to identify a suitable financial product due to contractual limitations, the adviser must make this clear to the customer, decline to recommend a product, and suggest to the customer that they should seek advice from another appropriately authorised adviser48 . The FSCA has however previously communicated that, in this situation, we would consider allowing the PSA to use a referral process to refer the customer to another product supplier (outside its group of companies) or to an RFA advice channel, that is able to provide or recommend a product or service potentially better suited to the customer’s circumstances. The FSCA confirms that this remains our thinking and proposes that such referrals be permitted subject to certain controls:
Referrals to a product supplier or service provider outside the PSA’s home group of companies A PSA will be permitted, after explaining to the customer that the PSA is not in a position to recommend a suitable product or service, to refer the customer to a product supplier or service provider49 outside its home group, provided that:
48 See new section 8(1)(cA) of the FAIS General Code of Conduct.
49 See discussion in paragraph 3.1 above proposing the inclusion of discretionary investment management services and, potentially, LISP services in the scope of “home group products and services”. Questions for stakeholder input:
Q23. Please provide your views on the proposed approach to the products and services comprising “home group products and services”.
Q24. Please provide your views on the proposed approach to retirement funds for adviser categorisation purposes. Suggestions for a definition of “sponsor” for these purposes would be appreciated Q25. Please provide your views on the proposed approach to cell captive insurers for adviser categorisation purposes. Practical examples of cell captive business models that would be impacted by this approach would be appreciated. Q26. Please provide your views on the proposed removal of the current “no gap filling” exception for insurance policies in a class of products for which the insurer is not licensed. Practical examples of distribution arrangements that would be impacted by this change would be appreciated.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 33 of 46 December 2019 o that the referral does not constitute financial advice regarding the referee supplier’s products or services; o that the customer is in no way obliged to act on the referral; o that the customer should consider obtaining advice from an appropriately authorised financial adviser before making a decision to enter into any transaction; and o where the PSA will continue providing advice to the customer on any other products or services (i.e. those of its home group of companies), what the scope of the PSA’s advice is as opposed to any advice the customer may receive from another adviser regarding the referee supplier’s products or services.
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50 This also applies to referrals to an RFA. Referral to an RFA should not be used where the customer simply expresses a preference for non-tied advice. Referral to an RFA should be based on the fact that the PSA cannot provide appropriate advice because its home group of companies does not offer a suitable product or service. 51 The FSCA has no expectation that the home product supplier or its PSA must satisfy itself that the selected referee and its products / services will meet the individual needs of particular referred customers. The expectation is simply that the home supplier must take reasonable steps to select suppliers (and their offerings) that can reasonably be expected to be appropriate to customers with certain categories of needs that the home supplier is unable to satisfy.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 35 of 46 December 2019 to the individual PSA making the referral. Again, any such arrangement between the home product supplier and its PSA must be included in advance in the referral governance process described above – and in the applicable agency or employment contract between the home product supplier and the PSA – and should not be negotiated on an ad hoc or cases-by-case basis.
52 The FSCA will also consider an appropriate amendment to the Regulations to the LTIA and STIA confirming that the provision of referrals falls outside the scope of “rendering services as intermediary” for purposes of those Regulations. 53 Also note, in light of the RDR principle that remuneration should not be paid unless a service is in fact provided, commission should only be paid to an intermediary where it is in fact earned – i.e. where an intermediary (not the referring PSA) has in fact been involved in the “selling” of the product. Question for stakeholder input:
Q27. Please provide your views on each of the following sets of proposed requirements relating to referrals by PSAs:
(a) Referrals to a product supplier or service provider outside the PSA’s home product supplier group; (b) Referrals to an RFA; (c) Selection of referees; (d) Remuneration for referrals. Input regarding existing business models or practices that are likely to be impacted by these proposals will be appreciated.
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Section 4. Use of the designation “independent”
4.1. Amendments to the FAIS General Code of Conduct
The FSCA published draft amendments to the FAIS General Code of Conduct for public comment in November 2017. Final amendments to the General Code, taking account of comments received, have been submitted to National Treasury to facilitate tabling in Parliament in November 2019. As indicated in the explanatory documents accompanying the amendments, a number of the changes to the FAIS General Code were informed by our RDR reforms. RDR related changes include new
section 3.5 of the General Code, which disallows any FAIS licensed FSP or its representative
(“provider”) from describing itself or the financial services it renders as “independent” in the following situations:
(i) the provider or its associate is a significant owner of any product supplier or its associate in respect of whose products the provider renders financial services; (ii) any product supplier in respect of whose products the provider renders financial services or an associate of such product supplier is a significant owner of the provider or its associate; (iii) the provider directly or indirectly receives or is eligible for any financial interest from a product supplier in respect of whose products the provider renders financial services, other than a financial interest referred to in section 3A(1)(a)(i), (ii), (vi) or (vii); or (iv) any other relationship exists between the provider and any product supplier in respect of whose products the provider renders financial services that gives rise to a material conflict of interest. We take this opportunity to elaborate on some of the implications of this provision:
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4.2. The designation “independent” in the investments sector
The criteria for use of the designation “independent”, as set out in the recent amendments to the FAIS General Code of Conduct discussed in paragraph 4.2 above, only apply to relationships directly or indirectly involving product suppliers54. They therefore currently do not address relationships between financial advisers and investment managers (FAIS Category II FSPs). The FSCA will in due course consider and consult on extending these criteria to cover relationships between an RFA and an investment manager and / or LISP, taking into account proposals set out in the RDR Second Discussion Document on Investment Related Matters.
54 Note however that a CIS management company is already a “product supplier” for FAIS purposes and is also expected to be a product supplier under the future Conduct of Financial Institutions Act. Accordingly any arrangements between advisers and CIS management companies will have the same adviser categorisation implications as arrangements with other types of product suppliers.
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Section 5. Use of the designation “financial planner”
As noted in the initial RDR paper, one of the desired outcomes of our RDR reforms is to enhance standards of professionalism in financial advice and intermediary services to build consumer confidence and trust. To this end, the FSCA confirms our intent to acknowledge the professional status of qualified financial planners by reserving the use of the designation “financial planner” for those holding a formal professional designation in this discipline. Persons designated as a CFP™ professional, who therefore meet the standards and requirements set by the Financial Planning Standards Board (FSPB), would meet this criterion. Note that this includes persons meeting the FSPB standards as adapted by organisations that have licensing and affiliation agreements in place with the FPSB to operate the CFP™ certification program in their territory. In South Africa, the relevant organisation is the Financial Planning Institute, which is also recognised by the South African Qualifications Authority as the professional body for the financial planning profession in South Africa. The point has been raised that advisers that are not formally designated as CFPs, in performing customer needs analyses and formulating financial recommendations, may nevertheless follow processes and methods similar to those followed by their professionally qualified counterparts. This raises the question whether non-CFP advisers should be permitted to describe their services as “financial planning” and / or to describe their recommendations as a “financial plan”. A suggestion was made that non-CFPs should still be able to use the “financial planner / plan / planning” terminology where they perform these activities, but should be distinguished from CFPs by applying the additional term “certified” financial planner or “accredited” financial planner (or similar) in the case of CFPs. The FSCA has considered these arguments, but we believe that allowing this type of language to be used by advisers that are not professionally qualified in financial planning will undermine the effectiveness of reserving the “financial planner” designation for professionals. Our proposal therefore is that not only the designation “financial planner”, but also the terms “financial plan”, “financial planning” or other derivatives be reserved for use by qualified CFPs. Non-CFP advisers will need to use appropriate alternative terms to describe their services and recommendations. It also follows that distribution channels describing themselves as, for example, the “financial planning division” of an entity, will not be permitted to do so unless all advisers operating in that channel are in fact duly qualified. The FSCA also received a limited number of comments that the term “financial planner” was not appropriate to advisers operating in PSA / tied advice models, in view of the potential restrictions on the scope of their recommendations. We disagree. PSA advisers holding a CFP qualification are entitled to
describe themselves as financial planners. There are adequate existing FAIS measures and planned RDR measures to ensure that financial customers are able to understand and make informed decisions on the type of adviser they wish to be served by. Question for stakeholder input:
Q29. Please provide your views on the proposal to disallow advisers who do not hold a professional financial planning designation (and who therefore will not be permitted to use the designation “financial planner”) from describing their services as “financial planning” and describing their recommendations as a “financial plan”.
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Section 6. Product supplier responsibility
The FSCA confirms that our overall approach to a product supplier’s responsibility for financial advice provided on its products, is that the degree of responsibility should be commensurate with the degree to which the relationship between the product supplier and the adviser has the potential to influence the advice provided in favour of the product supplier or its group’s products. The same approach applies where advice relates not to a financial product but to recommendations to use a particular financial service.55
6.1. Product supplier responsibility for PSAs
In line with the above general approach (and ordinary common law principles of agency), it follows that a product supplier or service provider that appoints an adviser to provide advice as its PSA will be fully responsible for the quality and suitability of any such advice. In addition to being responsible for the advice provided, the product supplier or service provider is also responsible – in that capacity - directly to its financial customers for the financial products and services it provides. For purposes of the FSCA’s Treating Customers Fairly protection framework, this means that where a financial customer enters into a financial transaction based on the “tied” advice of a PSA, the same financial institution is responsible for ensuring that all TCF outcomes are met throughout the product lifecycle – from product design and advice, to ongoing service, and through to benefit realisation stage. As explained in detail in Section 3, advisers in the PSA category will only be permitted to provide advice in respect of financial products or services provided by the product supplier / service provider by whom the adviser is appointed as a PSA, and in respect of financial products or services provided by other financial institutions forming part of the group of companies concerned. The licensing framework will not require an individual PSA (or juristic PSA where permitted) to be appointed as a representative on the licenses of all such product / service providers. However, the FSCA will require the group of companies concerned to have governance arrangements in place to ensure that all such product / service providers take appropriate responsibility for the advice the PSA provides on their products or services. (Also see paragraph 2.6 in relation to the licensing implications of PSA advice models in groups of companies.) The FSCA will regard any situation where an aggrieved financial customer is sent from “pillar to post” between group entities in relation to a complaint regarding advice and / or a product or service provided by any part of a group as a governance failure.
6.2. Product supplier responsibility for RFAs
Unlike the situation in the PSA advice model, a product supplier whose products are recommended to customers by an RFA or its representatives is not directly responsible for the advice provided, as the RFA is not its agent. However, as the FSCA has consistently communicated, our TCF approach means that a product supplier may not simply abdicate all responsibility for poor customer outcomes that may arise from the conduct or suitability of the distribution model that the product supplier uses to distribute its financial products and services. Our minimum expectations of product suppliers (and, where applicable, financial service providers) in relation to RFAs providing advice on their offerings are that:
55 For example, where a financial adviser recommends that a financial customer enter into a discretionary mandate with a particular investment manager, the investment manager’s responsibility for that recommendation should take into account any relationship between the adviser and the investment manager that is likely to influence the recommendation.
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56 Some of these “red flags” would be catered for as part of the customer service model put in place at product design stage.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 41 of 46 December 2019 the supplier will be required to confirm that the RFA and, where applicable, its representatives, meet the prescribed fit and proper competency requirements.57 In particular, product suppliers will be expected to ensure that any “product specific training” the RFA has undergone on its own products is of an adequate standard. Examples of responsibility requirements in respect of RFAs that are not “independent” of the product supplier Where the relationship between a product supplier and an RFA includes one or more of the features that disqualify the RFA from using the designation “independent” (see Section 4), there is an increased potential for the RFA’s advice to be influenced by or biased in favour of the product supplier. The FSCA would therefore expect product suppliers to take a proportionally greater level of responsibility for the advice provided by such RFAs on their own products and services in such situations, over and above the types of measures discussed above that apply in relation to all RFAs. The appropriate steps to be taken by the product supplier in these cases will differ depending on the nature of the business relationship with the RFA. Our expectation would be that particular care would be taken where there is a significant ownership relationship in place. Examples of responsibility requirements include58:
57 This is already a requirement where the product supplier is an insurer, in terms of the Policyholder Protection Rules under the LTIA and STIA. 58 These high level requirements should be read together with any specific requirements contained in regulatory instruments governing the relationships concerned, such as requirements under Insurance laws for binder and outsourcing agreements, Collective Investment Schemes requirements in relation to 3rd part co-branded portfolios, etc.
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 42 of 46 December 2019 will take into account the heightened risk of product supplier influence over the advice provided, or bias in favour of the product supplier’s products or services. A similar approach will apply to vertically integrated business models generally, where a combination of advice, other financial services and financial products are provided by entities in the same group of companies. Features of our supervisory approach in these cases will include scrutiny of:
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Section 7. Considering a “multi-tied” advice model for different product
classes
7.1. Why consider this model?
The 2015 Phase 1 Update invited input on a possible variation of the two-tier adviser categorisation model – in effect a “multi-tied” advice model - positioned at the time as follows:
As explained in the 2015 Phase 1 Update, although this model would be a partial deviation from our two-tier categorisation approach, it is worth considering as it potentially allows some degree of flexibility around the otherwise strict “no gap filling” limitation, while avoiding the legal complexity and potential conflicts of interest in allowing a tied adviser to also offer products of competing principals. This type of conflict is avoided as the products concerned will meet different needs and the products and product suppliers do not compete with one another. The risk of overlapping product supplier accountability is also reduced by the fact that the products will be in different lines of business, and will therefore not be addressing similar needs. Responses to this proposal were mixed. Commentators in support of the concept were mainly from the financial adviser community, while the product supplier community was generally more circumspect. Some argued that such a model would introduce unnecessary complexity, while others welcomed its potential flexibility. One industry association proposed a variation of the model, suggesting that one of the product suppliers concerned shoud act as a “lead supplier” and should be accountable for the advice provided by all product suppliers whose products are marketed by the PSA concerned, but would not be acountable for the quality of the actual products themselves. The FSCA does not support this approach, as it is inconsistent with our view that in a “tied” advice model the same entity (or entities in the same group of companies) should be responsible for both the advice provided and the products or services to which that advice relates. Most commentators pointed out that they would be in a better position to comment on the model if further detail were provided on practical aspects of how the regulator envisages it to operate. The FSCA acknowledges that such a “multi-tied model” would add a degree of complexity to our adviser categorisation framework. As such, we do not believe it should be pursued unless there is Consideration will be given to permitting an adviser to act as the product supplier agent for one additional product supplier / group of companies per line of business. In such a case, each product supplier would be fully responsible for the advice provided by the agent, to the extent the advice relates to the products of the supplier concerned. An appropriate “line of business” delineation will need to be developed, informed by the future conduct licensing framework, future product segmentation under the proposed Insurance Act, and the work being done on revising the adviser competency model (currently under FAIS). If this approach is to be pursued, the following factors – among others - would also need to be considered:
RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 44 of 46 December 2019 sufficient appetite for it. In light of the inconclusive views expressed previously, we therefore now invite another round of comment on this proposal, supported by further proposals on its practical operation.
7.2. Practical implications of the “multi-tied” model
In assessing the viability of this “multi-tied” advice model, stakeholders should take the following practical implications into account:
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RDR DISCUSSION DOCUMENT ON ADVISER CATEGORISATION Page 46 of 46 December 2019
PART C. Stakeholder input and next steps
Stakeholders are invited to provide input on the FSCA’s proposals as set out in this document, using the Feedback Template attached as Annexure A. Feedback received will inform further consultation or the development of draft formal regulatory instruments – which will in turn be subject to our ordinary prescribed consultation processes. Please submit feedback to FSCA.rdrfeedback@fsca.co.za by no later than 31 March 2020.
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