Regulatory Alerts2016-11-14
Recommendation 2016-R-01 on the Use of Social Media for Commercial Purposes
The ACPR issued Recommendation 2016-R-01 to establish good practices for financial professionals using social media for commercial communications. The document mandates clear identification of the sender, balanced and transparent content presentation, and robust archiving procedures to ensure regulatory compliance. These measures aim to protect consumers and maintain market integrity by preventing misleading practices and ensuring traceability of commercial messages.
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