Regulatory Alerts2013-10-18
Guidance on the Advertising Requirements of the Consumer Protection Code 2012
The Central Bank of Ireland issued this guidance to ensure regulated entities comply with the Consumer Protection Code 2012 by producing advertising that is clear, fair, accurate, and not misleading. The document outlines specific requirements for governance, resource allocation, and control checks, while mandating that firms retain ultimate responsibility for compliance even when outsourcing advertising activities. It provides detailed instructions on formatting, disclosure statements, and the accurate presentation of interest rates and risks across various media channels including digital and social platforms.
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