Emphasis on Adherence to SAMA’s Instructions Related to Advertising and Marketing

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In the Name of Allah, the Most Gracious, the Most Merciful Saudi Arabian Monetary Authority (SAMA) Reference: Main

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Office
Deputy Governor for Supervision

Reference No.:
Attachments:

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Circular

To: Respected Entities/Institutions

Peace, mercy, and blessings of Allah be upon you,

Subject: Emphasis on Adherence to SAMA’s Instructions Related to Advertising and Marketing.

I refer to SAMA’s instructions on advertising and marketing, which stipulate that promotional advertisements for services and products must be clear and not contain statements that may directly or indirectly mislead customers.

In light of SAMA’s observation of promotional advertisements from certain supervised financial institutions that do not align with its advertising and marketing instructions, SAMA emphasizes the necessity for all financial institutions to comply with these instructions and review all promotional advertisements to ensure their compliance. Please note that SAMA will take regulatory actions against non-compliant entities.

For your information and action, effective from the date of this circular. Yours sincerely,

Signature:
Fahd bin Ibrahim Al-Shathri
Deputy Governor for Supervision

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Distribution Scope:

• Banks and Mudaraba companies operating in the Kingdom.
• Financing companies operating in the Kingdom.
• Insurance sector companies operating in the Kingdom.
• Payment service providers.

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Reference No.: 42006511
Date: 1442/02/05
Attachments: None

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