Regulatory Alerts2020-01-30
Regulation on Financial Services Advertising
The Central Bank of the Republic of Kosovo issued this regulation to establish comprehensive advertising standards for all licensed banks, microfinance institutions, non-bank financial entities, and insurers operating in Kosovo. It mandates that financial advertisements adhere to principles of clarity, authenticity, transparency, and ethical presentation while requiring specific disclosures for loans, deposits, and leasing products, including prominent effective interest rates and fee structures. Financial service providers must implement continuous monitoring, maintain clear contracts with advertising broadcasters, retain promotional materials for three years, and face administrative or civil penalties from the CBK for non-compliance.
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