Regulatory Alerts2026-07-09 | Regulatory Notice 26-14Added · Updated
FINRA Requests Comment on Proposed Changes to Modernize Rule 2210
FINRA proposes to replace the prescriptive principal pre-use approval requirement for retail communications with a risk-based supervisory standard, allowing members to establish written procedures tailored to their business size and structure. The proposal modifies filing requirements by shifting the new member review period to begin upon the first filing rather than the CRD effective date, and permits certain retail communications concerning registered investment companies to be filed within 10 business days of first use instead of prior to use. Additionally, FINRA seeks to delete specific disclosure provisions in Rule 2210(d)(7) regarding past recommendations, replacing them with a general prohibition against referencing past recommendations in an unfair or unbalanced manner. Comments on these proposals must be received by September 11, 2026.